Group danone

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Group danone

  1. 1. Team : Shera’s Vaibhav Deshpande Keshav Dhakne Hitesh. Haresh Gulr Prem kumar GopalINSTRUCTED BY: Mrs. Sonia
  2. 2. BOULEVARD HAISSMANN , 9thARRONNDISSEMENT, PARIS,FRANCE
  3. 3. Group DanoneIntroduction
  4. 4. Fonder & CEO Mr. Riboud
  5. 5.  Industry > Food Processing Founded > In Barcelona ,Spain (1919) Type > Societe Anonyms Headquarters > Paris , France Revenue > € 17.01 Billion in 2010
  6. 6.  Operating Income > € 2.578 Billion 2010 Profit > € 1.870 Billion 2010 Total Assets > € 28.10 Billion end 2010 Branches > Saudi Arabia, India, Vietnam, Colombia, China, Israel, United States
  7. 7. History
  8. 8.  The original company bearing the corporate name was founded in 1919 by Isaac Carasso in Barcelona (Spain) as a small factory producing yoghurt The factory was named Danone, a Catalan Diminutive of the name of his first son, Daniel Carasso.
  9. 9. Products & Services
  10. 10. Dairy ProductsMedical Bottled Waters Baby NutritionNutrition
  11. 11.  Mineral Water > Evian, Volvic,Aqua,Badoit Food products > Blédina Baby Food,Crush Yogurt, Danone, Dan-ni-no, Danimals, and Royal Numico baby food ,Actimel,Activa
  12. 12. Expansion Strategies
  13. 13.  Adopted a strategy of growth through joint ventures, particularly in fast-growing emerging markets and built an attractive portfolio in emerging markets over the past 10 years which represents 30% of its sales. Danone has continued to pursue this strategy and has recently signed joint ventures with companies
  14. 14.  Danone has been having problems with some of its other joint ventures Its joint venture with Hangzhou Wahaha Group (1996) and Britania Company in India (1995)
  15. 15. Marketing Strategies
  16. 16.  In the 1970s, the company aired a television advertisement entitled “In Soviet Georjia" in the United States over a period of many years. On 20 April 2009, Danone opened its first- ever retail operation, a 300 square meter restaurant / store / small museum, in Barcelona, Spain
  17. 17.  Following advertising campaigns for fat-free yoghurt in Spain using the slogan "cuerpo Danone" ("Danone body"), it has become a slag term for a model-like, slender, muscular body It is promoted by the Danone Institute International and offers a prize of €120,000.
  18. 18. Prize Winners 2007 Jeffery.M.Friedman 2005 David J.P.Barker 2003 Ricardo Bressani 2001 Alfred Sommer And Team 1999 Leif Hallberg 1997 Vernonr.Young
  19. 19. Bright Dairy, China
  20. 20. Danone and bright setup 50-50 yoghurt joint venture in 1992. The joint venture underwent a stake diversification reshuffle and went public in 2000 In 2001 Dan one acquired a 5% stake in birth diary.
  21. 21. In 2005 danone increased its share holding. Next time it increased its share holding to 20% in April 2006. After that danone become third largest share holder after shanghai milk group and S.I food.
  22. 22. Conclusion
  23. 23.  Respect for the environment is, naturally, in Danone’s DNA. It is now being Integrated into their corporate strategy. This progressive approach is moving Forward swiftly today It is based on the group’s historic foundations and Policies
  24. 24.  A competitive advantage for their brands. This will ensure the sustainability of Change and the group’s long-term success and economic performance Co-development with external partners and full integration of Environmental, economic and social issues.
  25. 25. Shera’ sThank You..

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