1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL BUILD ENVIRONMENT
NAME: TAN WING HOE
STUDENT ID NO: 0319333
WORD COUNT: 271
PSYC 30203 SOCIAL PSYCHOLOGY
WRITTEN ASSIGNMENT 1: DESCIPTION OF THE SOCIAL BEHAVIOR AND
RELATED CONCEPTS IS REQUIRED
LECTURER: MS NARUL HIDAYAH
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2. Every day heuristics might occur in our daily life, but we might not
know it. We make judgements about people we don't even know, but just
looking at them for the first time. For example, if a person does something
wrong, the entire of his life is at fault. As in stealing things at a market.
Because a person does something bad doesn't mean that he or she is
always bad all the time. When we make unnecessary assumptions, it could
lead to misinterpretation or misconception.
An example of representativeness heuristics that relates to my life
experience is when I step into my university which is Taylor’s University
Lakeside, it could be called the most expensive university in Malaysia. My
first impression about the university and students, rich, high-class so forth
and so on. Besides, it is not every students are rich, some of them who are
come from moderate family. Moreover, students who wearing branded
attire and accessories that cost more than a thousand, that makes me
think that they are rich, but some of the students who come from
moderate family, but also wearing branded because of eyesore. Or it can
be said, they work hard for what they want. Lastly, I often see a lot of
people who driving luxury car to the campus, which they are at the same
age as me. I assume that they are rich to own the car without realizing
that it could be their parent’s money or property.
For an illustration of judgment by representativeness, we humans
always making snap judgement about people based on first impression.
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