Mapping the entrepreneur revolution and it's indian context, an insight into the world of urban entrepreneur.

1. The New Entrepreneur
Global trend in small entrepreneurship - An Insight and an Indian Perspective

2. Looking back in time

3. Crafting Communities in India
Government drive to help rural crafting communities
Establishing Institutions that will provide training and research
Raise the industry standards of weavers all across India
Knowledge gaps and growing industrialization

4. Rise in Demand of Handicraft
High demand in over seas market, lucrative export business
Disparity in pricing , machine made craft, middle men and other socio-
cultural problems.
Change in perception of the consumer and increase purchasing power
Non-Govt. organizations facilitate and promote rural craft to urban
communities

5. Co-operative movements and Organizations

6. DASTKAR - Mission,Vision
Crafting communities take responsibility for their own design,
production, accounting and marketing:
Be free from dependency on moneylenders and middlemen.
Work towards the removal of social prejudices (of gender, caste, religion and
profession).
Assist craftspeople to use their own skills:
As a means of employment, income generation and economic self- sufficiency.
To break out of the vicious cycle of poverty.
To improve other aspects of their lives such as education, health and nutrition.
Provide space and a catalyst for women’s empowerment through crafts.
Improve the capacity of NGOs to support crafts people along these lines.
Contribute to the development of an Indian urban market for
handicrafts through:
The design, diversification and production of competitive products.
Good publicity for and display of crafts products in urban centers.
Creating awareness of craft issues and skills in the media and in the Government.
Participation in Craft and Development Forums.

8. SEWA
SEWA’s main goals are to organize women workers for full employment. Full
employment means employment whereby workers obtain work security,
income security, food security and social security (at least health care, child
care and shelter). SEWA organizes women to ensure that every family
obtains full employment. By self-reliance we mean that women should be
autonomous and self-reliant, individually and collectively, both economically
and in terms of their decision-making ability.
SEWA is both an organisation and a movement.The SEWA movement is
enhanced by its being a confluence of three movements : the labour movement,
the cooperative movement and the women’s movement. But it is also a
movement of self-employed workers : their own, home-grown movement with
women as the leaders.Through their own movement women become strong and
visible.Their tremendous economic and social contributions become recognised
With globalization, liberalization and other economic changes, there are both
new opportunities as well as threats to some traditional areas of employment.

9. FABINDIA - A Retail Success
What is fascinating about Fabindia’s growth model, is that it
has pursued the conflicting goals of profitability and social
mission together.True to its founding mission of creating
sustainable employment for weavers and traditional handicraft
artisans in rural India,William Bissell created a unique
Community Owned Companies business model.
It is the second big revolution in India after Amul. It
empowered the suppliers, and enabled their growth, along
with the growth of the company. In William Bissell words,“ If
you do what you believe in, it defines you.”

10. Nouveau Rich + IT Generation
Past 20 yr have seen a rise of the middle class rich
Information technology brings any information on your finger
tips
A visible urban design + art + fashion consciousness
Travel, food, entertainment all see a homogeneity in metros
and cities.

11. The Commerce revolution
Trickling down of art, design and crafting sensibilities

12. Online markets
make unique products
personalized offerings
Platforms for publicity
Platforms to Sell
Facebook, Google, Pintrest
The Entrepreneur WHO
WHAT
Artist, Graphic artist, Crafter,
Hobbyist
WHERE
E-commerce, Retail,
Open markets
HOW
Close Ended
Product Cycle
small volumes small profit
indigenous production

13. Seller - Mostly Woman
Desire to create
Move beyond 9-5 format of work, satisfaction in
creation.
Enterprising, Resourceful
Merging hobbies + Skills and Commerce
Exposure - Media,Travel Cosmopolitan Lifestyle
WHO
Identifying and riding on popular icons of
art. Promoting uniqueness of craft and
differentiating it with factory made
product. Fusing art, craft, culture and
commerce.
WHAT

14. Close Ended Product Cycle
Raw material from Local Market
Small scale Indigenous Production
Commercially viable and fast
adapting products
cost constrains leading to
using waste as raw material
HOW

15. Technology is free and on your finger tips
Facebook
Twitter
Instagram
Google+
Linkedin
Flickr
E- Commerce Platforms
Etsy
NOTHS
Madeit
Shopo
Annika
Itshandmade
Craftsvilla
Promotion Platforms
GreenNGood
Pintrest
WHERE

16. Local Craft and street art used in
contemporary objects

17. Personalizing spaces.

18. Objects become canvas

19. Intervention of art in everyday objects

20. Local art made utilitarian

21. Fusing self expression and commerce

22. cost constrains leading to using waste as raw material
Close Ended Product Cycle

23. Urban hobbies find a new platform
NEW PRODUCT IDEAS

24. Conscious attempt
to recycle

25. Waste management forums

26. Consumer Participation

27. skills + markets = commerce

29. Enthucutlets
A place you call home should be about you.We
believe that art on your walls speaks of you &
tastefully done home adds verve to your living
space.
At Enthucutlets, we want to recreate that little
something that is personal - something in your
kitchen that's handcrafted, a spread that reflects
your hue, a drape that is wrapped in warmth.We
like useful to be beautiful & we like affordable to
be personable.You’ll find seasons and festivities
stitched into our products. Our products will
help you reminisce, or remind your of all things
handmade that has a unique story to tell.
Handcrafted products
Personalized
Affordable and utilitarian
Tapping on the current needs and
trends

30. NO WASTE MODLE :What we use
Repurposed Wood and MDF
Factory surplus Fabric
Banana fibre
Cardboard and paper
Duct tape rolls
Bamboo
Glass and bottles
Paper and plastic

31. Personal Artwork
Interpretations
on Products of Use

32. Home and Office Organizers -
Arisen from a personal need these
pinboards are made of up-cycle
wood and surplus fabric

33. Merging graphic +crafting sensibilities

34. SIRSI CHAPTER - CHETNA

35. Chetna - A Self Help Group
Enthucutlets in collaboration with Chetna, works at designing and
making handmade products for gifting and other personalized needs.
By using locally sourced waste and industry surplus Enthucutlets
have been able to generate income for many woman using their
crafting skills and adapting it for products for an urban buyer.

36. Eco-friendly Handmade Stationery