Charity Shop eng (1)
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Charity Shop is a non-profit organization that collects discarded clothing, sorts and cleans it, then distributes the items to those in need or sells them in stores to fund operations. Over 50 clothing donation campaigns were carried out in 2014-2015, collecting from over 45 companies. About 60% of collected clothes go to charity, 20-30% are sold in stores, and 5-10% are recycled. The organization provides jobs to disadvantaged groups, with around 40% of employees coming from such backgrounds.
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Charity Shop eng (1)
- 2. Charity Shop is a non-‐profit project, which promotes sustainable consump9on and collects discarded clothing to give them a new life. All the collected clothes go through the sor.ng and disinfec.on procedures at our warehouse. More than 60% of the collected clothes go to charity. 20-‐30% go to our stores to be sold in order to cover the opera.onal expenses. The remaining 5-‐10% of clothes recycles and can be used as a raw material for furniture.
- 3. In 2014-‐2015, we carried out over 50 clothes dona.on campaigns for employees at 45 companies (SAP, BBDO, Credit Suisse, Ci. Bank, Unicredit, Johnson&Johnson, Renault, KPMG and other) and two schools. Charity Shop also was official partner of global Uber ini.a.ve #UberSpringCleaning and «Menyaisya» Mega’s campaign.
- 4. Our Team Storage Team (7 peole) Stores Team (12 people) Communications (3 people) (Partnership & PR) One of the greatest things about Charity Shop is that we provide jobs to those who otherwise be considered unemployable. About 40% of the workforce here considered to be handicapped or has some type of barrier: 9 from 22 our employees are people from disadvantaged groups.
- 5. Our target groups: • Poor families in Moscow and 20 regions; • Homeless; • Lonely elderly.
- 6. Our Clients and Givers Our target audience is ac.ve ci.zens (20-‐35, primarily female), who take care about the nature and believe that individual efforts to limit their own impact on climate change are worthwhile, and tend to be eco-‐conscious. They undertake many trendy ethical ac.ons (such as separate collec.ng of waste), and can be inspired to do even more. They choose brands and companies which propose them ethical, available and affordable shopping.
- 7. Daria Alekseeva Founder da@charity-shop.ru +7 916 238 4295 Alexander Thygankov Corporate Partnership Manager atsygankov@charity-shop.ru +7 916 571 38 11