This is show case Employer Branding of Creatory - The leader in Influencer-Marketing in Vietnam that nurtures & supports individual talents to become the influencers that can impact millions of young generations. Employer Branding Agency: Talent Brand

1. Employer Branding Outsourcing Service

2. SHOW-CASE
CREATORY is the leader in Influencer-Marketing
in Vietnam that nurtures & supports individual
talents to become the influencers that can
impact millions of young generations.

3. • Promote CREATORY as an attractive place to work for young talents in creative industry in Vietnam
• Enhance online platforms and distribute the contents to targeted audiences at higher engagement rate.
OBJECTIVES
CREATORY currently play the #1 position in Influencer Marketing in Vietnam with:
• more than 10,000,000 subscribers on Youtube channels
• > 5,000,000 views everyday via Youtube & Facebook
• growth rate at 2100% in 2017.
And expected to much more to come!
SITUATION

4. HOW WE DELIVER THOSE EXPECTATIONS
EXTERNAL RESEARCH
What potential talent expects
INTERNAL RESEARCH
What current talent appreciates
INTERNAL RESEARCH
What an employer presents itself
Brand personality
Core
Positioning
CONCEPT
Communications
(Online platforms Activities & Offline, Internally & Externally)

5. T A
Male Female Vietnamese
Gen Y Gen Z
18-30 aged
Potential to be
Content Planner, Account Executive,
Marketing Executive Video Producer
Young
Willing to learn
Love to experiment
Passion driven
Patient

6. CONCEPT

7. CÂU CHUYỆN TUỔI TRẺ
#cauchuyentuoitre
“Nobody but you are the writer for your own story. At Creatory, you are called to be yourself,
write your youth story and inspire others to develop their next stories.”

8. COMMUNICATION PLAN
T i m e l i n e
A c t i v i t y
C h a n n e l
CREATORY
Introduction
Offline activity
Landing Page
Quarter 1 Quarter 2
Recruitment Contest
Quarter 3 Quarter 4
Facebook (CREATORY fan-page Tui Di Lam fan-page) LinkedIn
Job posting Other ad-hoc content
Concept based content

9. C E

10. Who is
Creatory?
Conceptual Contents

11. C E

12. Job Posts Internal Updates

13. L I C

14. https://youtu.be/o-juVT0DaMw
V E

15. 5-

16. Facebook
Engaged Users: 6.196 (increased 442%)
Reach: 38.880 (increased 168%)
CTR: 15.9% (increased 103%)
Page Likes: increased 356%
Engaged Users: increased 264%
Unique Reach: increased 75%
Company Followers: increased 54%
LinkedIn

17. Huynh Minh Thang | Client Success Manager
0909 241 189 | Email: jason@talentbrand.vn | Website: Talentbrand.vn