2. Demonstrating Genre Characteristics
One Direction display a typical genre boy band, this is
demonstrated through the use of characteristics within the
video. Their appearance displays a laid back look which
implicates a relaxed and informal atmosphere. The genre of this
video is categorised under pop genre. The video uses different
shots to show the band together and separately to give the
audience a chance to interact each artist. This music video
displays the typical mise-en scene features that are commonly
seen within the pop genre.
3. Andrew Goodwin 5 key aspects to
Music Video
1. Thought through beat [seeing what the lyrics
mean in your head
2. Relationship between Lyrics and Visuals.
3. The Narrative and performance of the song
4. .Technical aspect of the song
5. The protagonist within the video [centre of
attention]
4. Relationship between Lyrics & Visuals
Andrew believed that the relation between lyrics can be used
used to promote a song. This is evident in many songs where
the character does everything that he’s saying in his song. E.g
when the song lyrics are “put your hands in the air and say
yeah!”
Another thing is when the lyrics clearly depict how the band
members are happy that they are joined but a lot of money
or attractive women. This can interact well with the audience
as they get a sense of understanding about what the video is
about.
*include video screenshots*
5. Relationship between the Music and
Visuals
The relationship between music and visuals plays a key part in understanding
what the music video is about. The visuals relate to the music as they change
when the music changes. The visuals on the screen add to the meaning of
the song and emphasise what the artist is singing. The editing of the video
plays a key part in linking them together by including cuts/fades to create a
montage effect.
E.g a slow introduction to the video includes a fade into the scene, then as
the music gradually increases in tone, the screen starts flashing and creates
an upbeat atmosphere. So the music correlates well with the visuals.
*include screenshot of music vid*
6. Notion of Looking.
Song: Chris Brown – Loyal
The notion of looking includes the women being portrayed in a
seductive way with their dancing and acting towards the camera.
Their style of clothing comes across as very 'revealing', tight
leggings and hot pants come as a sign of sex appeal. Also
Voyeurism is portrayed by the females as they seductively sell
themselves to the camera, whereas the men act casually and fit
the stereotype.
*include screenshots*
7. Intertextual references
The opening credits to the video apply as an opening credits of a film. Also the name of the
band is the first text to be displayed within the shot which implicates the importance of the
band. This is becoming common as this as this allows them to create a brand image.
Examples of intertextual references:
*include*
