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How to build financial mobile apps in record time v6.0515
- 1. THANK YOU FOR JOINING OUR WEBINAR HOW TO BUILD FINANCIAL MOBILE APPS IN RECORD TIME TUESDAY, MAY 15, 2012 12:00 – 12:45PM EST PRESENTED BY XIGNITE www.xignite.com – San Mateo, California – Copyright © 2011. All Rights Reserved
- 2. AGENDA • Quick Overview of Mobile Trends with Larry Tabb • How to Build Financial Mobile Apps in Record Time: 5 Themes that Impact Your Mobile Strategy • Stephane Dubois – CEO Xignite • Jennifer Johnson – CEO Visible Market • Mazy Dar – CEO OpenFin • Q&A xignite 2
- 3. HOW TO BUILD MOBILE APPS IN RECORD TIME Larry Tabb Founder & CEO of TABB Group • Capital markets expert • Founded TABB Group in 2003 • Formerly held positions at TowerGroup, Lehman Brothers and Citibank xignite 3
- 4. Smartphone ownership is now more common than a standard cell phone or no cell phones in the US Changes in Smartphone Ownership, 2011-2012 (U.S.) 46% 48% 41% 35% 17% 12% Smartphone Feature Phone May-11 Feb-12 No Cell Phone Source: Business Insider, Pew Research Center 4
- 5. And yet on a global basis, there is still a significant growth opportunity Global Smartphone vs. Dumbphone Subscribers, 2011E (Billions of Users) 5.6 0.835 Smartphone Users Dumbphone Users Source: Business Insider, Mary Meeker, Kleiner Perkins, Morgan Stanley Research 5
- 6. For capital markets, mobility is not only a tech driver but is driving the push toward rethinking infrastructure Top Business Drivers of Capital Markets Technology High Data Management I n t Lower Risk TCO e n s Regs i Latency t y Security Disaster Recovery Mobility Low Trending High Source: TABB Group – Reinventing Capital Markets Infrastructure 6
- 7. App downloads are growing at a CAGR of 281% Global Mobile Application Downloads, 2009 to 2011e (Billions) 29 CAGR 281% 9 2 2009 2010 2011e Source: ABI Research 7
- 8. What are financial firms doing with mobile devices Market data Trading apps / basic OMS Sales force automation Research / investment ideas Management dashboards Board packs Technology support 8
- 9. Mobility pushing external and data center spend externally as most app development not done internally How is Data Center/Hosting Spend Is Spend Shifting Toward External, Internal or changing? Flat? No Change 41% 0 35% 47% 24% 53% Shift to External Down Source: TABB Group – Reinventing Capital Markets Infrastructure Flat Up
- 10. Of enterprise secured mobile devices, (ex-Blackberry) iOS has a 96% share Enterprise Market Share of Mobile Devices Source: Good Technology & BGR.com 10
- 11. But to the wider audience, mobile OS market share flux poses a dilemma: Go native? Or Cross-platform? US Mobile Traffic Share by OS Android iPhone iPad Other 11
- 12. AGENDA • Quick Overview of Mobile Trends with Larry Tabb • How to Build Financial Mobile Apps in Record Time: 5 Themes that Impact Your Mobile Strategy • Stephane Dubois – CEO xignite • Jennifer Johnson – CEO Visible Market • Mazy Dar – CEO OpenFin • Q&A xignite 12
- 13. HOW TO BUILD MOBILE APPS IN RECORD TIME Stephane Dubois Founder & CEO of Xignite • Industry innovator, champion of the market data cloud • Xignite launched first market data APIs in 2002 • Former VP of Product Management at Advent Software xignite 13
- 14. HOW TO BUILD MOBILE APPS IN RECORD TIME Jennifer Johnson CEO of Visible Market • Internet entrepreneur • Spearheaded development of StockTouch app, the #1 financial app on the Apple iTunes store • Formerly held positions at UBS, Merrill Lynch, Philadelphia Stock Exchange xignite 14
- 15. HOW TO BUILD MOBILE APPS IN RECORD TIME Mazy Dar CEO of OpenFin • Financial technology innovator • OpenFin's HTML5 Toolkit helps to build, host and deploy financial industry applications • Formerly held positions at IntercontinentalExchange (ICE), Creditex, and UBS xignite 15
- 16. 5 THEMES THAT IMPACT YOUR SPEED TO MARKET Your app’s timeline depends on how you address these choices: xignite 16
- 17. 5 THEMES THAT IMPACT YOUR SPEED TO MARKET 1. Project scope: Feature-rich vs. Simple Considerations: Features and Functionality • Objective: • Customer engagement • Employee productivity App Asset • Keep it simple App Classes App • Deliver first version, get feedback then iterate • Narrow vs. broad functionality xignite 17
- 18. 5 THEMES THAT IMPACT YOUR SPEED TO MARKET 2: Platform strategy: Native vs. cross-platform Considerations: • Native • Requires more time • Takes full advantage of technology • Richer user experience • HTML 5 • Rapid development cross-platform • Avoid app store policies • Hybrid possibilities xignite 18
- 19. 5 THEMES THAT IMPACT YOUR SPEED TO MARKET 3: App development resources: Internal vs. external Considerations: • Internal Core Technology • Potential cost savings • Slower ramp up In-House Expertise • External Business Priority • Faster development • Potentially higher costs Build / Maintenance Costs xignite 19
- 20. 5 THEMES THAT IMPACT YOUR SPEED TO MARKET 4: Proprietary data integration: Include vs. exclude Considerations: • Security is paramount Security • Compliance will be a headache • Internal systems can be difficult Integration Compliance Methodology xignite 20
- 21. 5 THEMES THAT IMPACT YOUR SPEED TO MARKET 5: Market data integration: Cloud vs. datafeeds Considerations: • Cloud-based solution • “Plug and play” web APIs • Bypass infrastructure • Scalable • Traditional data feed • Low latency apps • Expensive ramp up • Requires infrastructure and maintenance xignite 21
- 22. Q&A Please submit your questions via the GoToMeeting interface If your question is not answered, please send to financialmobile@xignite.com and we will follow up. For more information: Stephane Dubois Founder & CEO of Xignite Xignite – xignite.com Jennifer Johnson CEO of Visible Market StockTouch – stocktouch.com Mazy Dar CEO of OpenFin OpenFin – openf.in xignite 22
Editor's Notes
- Larry:First a quick agenda for today’s seminar. [Go thru each]Also note that we will send the free download codes for the StockTouch app after the presentation to the first 50 registrants who also joined us for today’s session.
- Larry: Thank you for joining.I’m Larry Tabb, etc
- Larry:First a quick agenda for today’s seminar. [Go thru each]Also note that we will send the free download codes for the StockTouch app after the presentation to the first 50 registrants who also joined us for today’s session.
- Larry introduces the panel, starting with Stephane. Keep this quick.
- When developing a mobile app, it’s important to understand the dependencies that impact your ability to get the app out quickly. For instance, if you choose to create an externally facing app with sensitive customer information, this will take extra time to run through compliance, so you may need to choose to simplify in other areas and limit functionality in your first release.Our panel met prior to today’s meeting and came up with 5 key questions that impact the speed of development and will help you shape your mobile strategy. We’ll go through each of these, starting with #1, What’s the scope of your app?
- Considerations:Innovative vs. “Me too” (Jennifer with StockTouch vid running) (2 min)Internal or external facing? (Mazy)Market data only vs. sensitive customer data (Mazy) Get compliance involved early (Mazy)Single vs. multi-asset class (Stephane)Narrow functionality vs. broad functionality (Jennifer)Moderator: We polled our panel of experts on key questions that you should ask when shaping your mobile strategy. They agreed that the first question is the scope of the app. Stephane, let’s kick things off with you – how should firms think about the scope of their mobile apps?Stephane: Great question. Apps should be simple. They don’t need to include all of your functionality. Etc.Moderator: Mazy, how are firms you are working with thinking about this issue?Mazy: As Stephane said, it’s important to keep it simple. Simple apps provide better user experience and better time-to-market. Once you get the first version of your app in the hands of users, they will tell you what else the app needs to do. Etc.Moderator: Jennifer, with Stocktouch, you built something truly innovative. We’re going to run a short video of Stocktouch in the background. While we do, tell us about how your firm balanced innovation with the need to get your app out there and generating revenue. Jennifer: [Explain the thinking behind StockTouch v1 and what functionality will come later. Maybe talk about some features they didn’t know users wanted until after they had launched their app and received feedback.]
- Considerations:Native (Jennifer)Requires more timeTakes full advantage of technologyRicher user experienceCross-platform (Mazy)Rapid development with HTML5May not exploit full depth of each platform’s potentialHybrid possibilitiesModerator: Ok, let’s turn now to a second question which is the choice of platform. Should firms build native apps or should they been using HTML5? Jennifer, you guys decided to build a native iOS application and put it in the App Store. Can you talk a little about why you made that decision?Jennifer: Sure, here’s why we decided to build a native app. Etc.Moderator: Mazy, your firm is focused entirely on helping financial providers build using HTML5. Can you talk about the advantages you see in HTML5? Can you build an HTML5 app that is as good as a native one?Mazy: Yes. If you know what you’re doing or have the right tools, you can build an app in HTML5 that provides the same UX as a native app. There are some limitations. The advantages are cross-platform and it gets you out of the App Store. You can overcome the limitations with a hybrid approach. Etc.Moderator: Stephane, what are you hearing from customers on this debate?Stephane: …
- Considerations: Internal (Stephane)Potential cost savingsSlower ramp upMay need to access developer toolkitExternal (Mazy)Faster developmentHave the toolsPotentially higher costsModerator: Another key question for firms is to decide whether they are going to build their app internally or to out-source the development. Jennifer, did your team build StockTouch in-house?Jennifer: Yes, we built in-house. [Expand on reasons why and the experience – time to delivery]Moderator: Mazy, OpenFin is working with a number of customers in the space. How are firms making this decision?Mazy: We are seeing some firms make the decision to build in-house and others are outsourcing. There are several considerations. Is the technology core? Do they have the expertise? Is it a priority? What is the cost? OpenFin provides an HTML5 toolkit that can be used in-house or by a 3rd party development firm.
- Considerations:Accessing sensitive customer info involves security hurdles (Stephane)Are there compliance issues around customer information? (Stephane)Do you require access to real-time portfolio info? (Stephane)Should you develop your own web services? (Stephane)Should you store data locally on the device? (Mazy)
- Cloud-based solution (Jennifer/Mazy)“Plug and play” web APIsBypass infrastructureScalable from hundreds to hundreds of thousands of usersTraditional data feed (Stephane)May be required for low latency appsExpensive ramp upRequires infrastructure and maintenance
- Larry introduces the panel, starting with Stephane. Keep this quick.