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© Lakestar 2011   2
© Lakestar 2011   3
© Lakestar 2011   4
Noah ConferenceJ.R. SmithCEOAVG Technologies
Everyone Should Be ProtectedEveryone should be able to communicate, share andsocialize with peace of mind, knowing they ar...
A Very Simple Strategy                        Retain  Acquire                                          Monetize Acquire Fr...
AVG’s Business Model  100+m users base                                          $80bn market  Secure search            ...
Peace Of Mind Products & Services Beyond Security                           AntiSpam/                                     ...
An Internet Platform With An Engaged UserCommunity                              Creating Internet Platform Value     Disru...
Geographic, Model & Platform Expansion Driving revenues through geographic expansion Mexico                               ...
Success Factors & Challenges• Selecting the right geographies• Selecting the right people• Managing a dispersed work force...
Success Factors & Challenges• Local establishment     (takes time)   • Corporate, product certification, domains, licensin...
Thanks
© Lakestar 2011   15
3 - AVG Presentation Noah 2011
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3 - AVG Presentation Noah 2011

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3 - AVG Presentation Noah 2011

  1. 1. © Lakestar 2011 2
  2. 2. © Lakestar 2011 3
  3. 3. © Lakestar 2011 4
  4. 4. Noah ConferenceJ.R. SmithCEOAVG Technologies
  5. 5. Everyone Should Be ProtectedEveryone should be able to communicate, share andsocialize with peace of mind, knowing they areprotected as part of the largest security centriccommunity in the world. AVG Confidential 6
  6. 6. A Very Simple Strategy Retain Acquire Monetize Acquire Free Retain Increase CLV users across through multiple understanding, exp platforms, pr Create products erimentation, cross oducts and that are sticky and selling and indirect markets increase lifetime monetization methods AVG Proprietary & Confidential 7
  7. 7. AVG’s Business Model  100+m users base  $80bn market  Secure search opportunity1,2  Partnerships  4bn devices1  8+ products to monetize today Large Platform Large Market Opportunity Freemium Award- Model Winning Technology High brand awareness and Products  High quality, innovative Web-centric distribution products Low cost base  No.1 most downloaded Monetizing user base software on CNET’s download.com 1By 2014. IDC May 2011,2 Gartner May 2011 8
  8. 8. Peace Of Mind Products & Services Beyond Security AntiSpam/ Firewall Spyware AV Safe Search PC Social TuneUp Media Optimizati Identify on Theft Wireless Advisor Devices Online Back-up 9
  9. 9. An Internet Platform With An Engaged UserCommunity Creating Internet Platform Value Disruptive Freemium Model 100+M Active High Number Users of Users User Behavior Insights Strong Brand / Goodwill Product Excellence Web Distribution and Support Low Cost Base High Level of Consumer Understanding Proven Ability to Monetize
  10. 10. Geographic, Model & Platform Expansion Driving revenues through geographic expansion Mexico China 2011-13 Growth Rates 2011-13 Growth Rates Security SW Revenues: 13.1% Security SW Revenues: 16.8% PC Installed Base: 18.9% PC Installed Base: 14.5% Brazil India 2011-13 Growth Rates 2011-13 Growth Rates Security SW Revenues: 18.6% Security SW Revenues: 15.0% PC Installed Base: 21.9% PC Installed Base: 13.3% Argentina 2011-13 Growth Rates Security SW Revenues: 17.1% PC Installed Base: 14.6% Focus & Drive Revenues Maintain & Self-Serve Seed & Drive Penetration  USA  Other Western  Middle East and North Africa, South Africa  China  UK European Countries  Other Central European Countries  India  Czech Republic  Brazil  Canada  Australia  Benelux, Nordic, Spain  Mexico and Other LatAm  Ireland  Japan  IndonesiaSource: Gartner June 2011 11
  11. 11. Success Factors & Challenges• Selecting the right geographies• Selecting the right people• Managing a dispersed work force (organic & Acquisitions)• Penetration beyond Free • Getting the model right • Direct, indirect, partner, BOT (build, operate, transfer), M&A • Selecting the right technology, platforms and products • Free, Localization, PR, Social Media, Marketing, Distribution, etc. AVG Proprietary & Confidential 12
  12. 12. Success Factors & Challenges• Local establishment (takes time) • Corporate, product certification, domains, licensing, tax• Integration• Unified market entry strategy• Defining and communicating strategy• Ensuring cultural fit AVG Proprietary & Confidential 13
  13. 13. Thanks
  14. 14. © Lakestar 2011 15

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