this is my production log

1. 1
St. Paul’s Catholic College
Center Number: 64770
Candidate Number: 6740
Candidate Name: Artur Rudzinski
A2 Media Studies
Unit G324: Advanced Portfolio in Media –
Production Log
Evidence of Planning & Research

2. 2
Aims and Objectives
 AO2 – Assess candidates’ application of knowledge and
understanding in evaluating their own work, showing
how meanings and responses are created.
 AO3 – Assess candidates’ ability to plan and construct
media products using appropriate technical and creative
skills.
 AO4 – Assess candidates’ ability to undertake, apply and
present appropriate research.
Brief Chosen
A 45 second – 1 minute 30 second trailer for a NEW Soap Opera
that will be exhibited on at 8:30pm (after Eastenders)
that will appeal to a Male and Female audience.
YOU SHOULD research when Eastenders is scheduled (Day –
Time)

3. 3
Contents
Textual Analysis
 Eastenders
- Soap Opera Codes & Conventions
- Multi Strand Narrative
 Coronation Street
“..the home, the family, domestic tribulations and the strong woman, and as
such, it has long been said to appeal to the female viewer”
‘Masculinity and Popular television’ – Rebecca Feasey (2007)
- Is this evident and how is this presented to the audience?
Research
 Purpose of a Trailer
 Multi-Platform promotion
 Textual Analysis – Coronation Street and Hollyoaks
Deadlines – Production Work
Filming Dates:
Edited Trailer – Complete:
Promotional Poster – Complete:
Promotional Magazine Cover – Complete:
Evaluation– Complete:
Production Work
 Director – Roles & Responsibilities?
 Producer – Roles & Responsibilities?
 Institution research – BBC Two

4. 4
SoapOpera Codes & Conventions – Lesson2
1) What are some of the Codes & Conventions of this genre?
YOU MUST demonstrate what youalready know by completing a
“Spider Diagram” ofwhat you know about OR expect from this genre:

5. 5
2) Codes & Conventions of the SoapOpera Genre
The Soap Operagenre can be categorizedby the ‘repeated’
(Steve Neale) elements of:
1. Love
2. Affairs
3. Secrets
4. Conflicts
5. Death/Accidents
Eastenders (1985 – Present)
Key informationregarding this text:
 On average 6.45 mil views a day
 Displayed on TV and BBC iPlayer,for 29 days after
 Its purpose is to entertain which is one of BBC’s codes
Textual Analysis Task
http://www.youtube.com/watch?v=Ye51O8WBVVM&feature=related -
YOU MUST complete the Table below whilst watching the TWO promotional
trailers for the BBC Soap Opera Eastenders.
YOU SHOULDaim to identify key examples(Verbal, Non-Verbal, Technical)
from each trailer that demonstratesyour understanding.

6. 6
Extension- YOU COULD apply relevantaudiencetheory to explain what
impact these key examples would haveon the target demographic.
In your opinion, accordingto Hartley’s Seven Subjectivities, whatis the
target audiencefor Eastenders?
Age 16-24
Gender Female
Nationality British
Trailer 1)
What is the Focus of this trailer?
The week of revelations – Eastenders 2015 Trailer BBC1
Code
&
Convention
Evidence
(Verbal, Non-Verbal,
Technical)
Impact on the Audience
(Katz, Maslow, Hartley)
Romance
N/A
Family
relationships
and/or conflict
Non-verbal: Long shot
at the end of trailer
which places all
characters in a family
union
Katz – Diversion (Conflict)
Hartley – Appeals to family audience
Maslow – “Survivors” will want to know that
the characters are ok.
Focus on
working class
communities
Senses of jump cuts
around the classes.
Katz – “Personal Specification” Audience can
recognize areas as areas they can visit.
“Multi-Stranded
Narrative”
Jump cuts between
multiple narratives and
characters in different
settings.
Katz - “Personal Relationship” Audience
have built a relationship with characters
they feel most affiliated with which keeps
them coming back as they want to know
more about events around them.
Dark lighting or setting
along with a build up in
“surviviors” – this increases the dramatic
tension given by the theme of the situation

7. 7
‘Disequilibrium’
(Todorov)
pitch of the background
music for example a
baby crying or a gate
barging.
meaning that viewers would want to know
more and whether or not the characters will
be safe or not.
Trailer 2)
What is the Focus of this trailer?
Hollyoaks Autumn 2014 Trailer : Featuring #Hollyoaksendoftheline
Code
&
Convention
Evidence
(Verbal, Non-Verbal,
Technical)
Impact on the Audience
(Katz, Maslow, Hartley)
Romance
Dialogue: “I’m going to
ask him to marry me”
The kiss itself
“Diversion” – Audience can escape from
reality and enter the reality of characters
provided by the soap
Family
relationships
and/or conflict
Dialogue: “He loves us
and we’re going to start
a new life together“
Appeals to adults who are currently trying to
start a new life or new families.
Focus on
working class
communities
Jump shots between
various characters and
families
“Personal Identification” - Audience can
relate their lives to a specific character and
their life situation.
“Multi-Stranded
Narrative”
Fast paced cuts with
various close ups on
character’s faces
“Personal Relationship” – The audience is
able to make a bond with the characters in
the soap, which makes them curious about
what might happen to them next.
‘Disequilibrium’
(Todorov)
Bride & Groom
wedding where the
decorations are on fire
followed by a close up
shot
“Survivors” – The audience want to solve the
mystery given to them in the trailer where
they are shown a disastrous wedding and it
makes the audience wonder whether the
characters are ok or not.

8. 8
Multi-stranded narrative
A Multi-stranded narrative can be defined as…..
Several narratives running at the same time with multiple stores, characters and
locations.
YOU MUST deconstruct the 10-minute extract from Eastenders and identify where
the following elements are presented to the audience:
 Multi-stranded narrative
 Family relationships and/or conflict
 Focus on working class communities
 ‘Disequilibrium’ (Todorov)
 Romance
YOU SHOULD write down x1-2 examples for EACH of the elements above that are
presented.
Code & Convention Evidence Impact on the audience
 Multi-stranded
narrative
Multiple cuts between
different character’s
storylines
“Personal Relationship” –
the audience is able to
relate to the different
contexts
 Family
relationships
and/or conflict
“Your uncle Max is having
a hard time”
“I thought you were my
friend”
“Caregivers” – would feel
sorry for uncle max.
“Personal Identification” –
This could possibly relate
to the betrayer theme
 Focus on working
class communities
Closing of the local
surgery point.
Katz - Inform and educate
the audience of the social
issues around them.
Disequilibrium’ (Todorov) Phil giving Shirley a lot of
money
“Survivors” – the audience
may assume that the
money is for something
dangerous and want to
know what he is telling
her to do
 Romance

9. 9
SoapOpera Codes & Conventions continued – Lesson3
Textual Analysis
According to Rebecca Feasey in ‘Masculinity and Popular television’ (2007), the Soap
Opera genre tends to focus on:
“…the home , the family, domestic tribulations and the strong woman, and as such, it
has long been said to appeal to the female viewer”
1) – Do you agree?
http://www.youtube.com/watch?v=F8_ApPT6isY (First 5 minutes)
Next Page - YOU MUST deconstruct the opening 5 minutes of a sequence from the
popular ITV Soap Opera Coronation Street (1960 – Present) to identify examples of
where this ideology is presented to the target audience.
YOU SHOULD also try and identify, to demonstrate your knowledge and
understanding of the genre, any Codes & Conventions associated to the Soap Opera
genre.
Home:
The end of a scene where two men enter the house and the scene where Carla is
apologizing for burning down the flat.
Family:
There is an example of family unity within the soap when Jason is showing support
towards his mother and her friend.
There’s also an example of a multi-stranded narrative, which is purely focused on
the loss and break up of family.
Domestic Tribulations:
Carla & Leanne appear to be arguing on the street.
Carla is telling Norris to say what he wants.
Simon accepting the bad news and running towards the others.
Strong Women:
In this soap opera women are always the ones to bring news to other characters.
Carla is telling Roy that they need to leave when he is about to drink from his cup.

10. 10
CORONATION STREET
Code & Convention Evidence Impact on the audience
Rebecca Feasey (2007)
Ideology:
1.
Home
Verbal: Carla is
apologizing for burning
down the flat.
‘Caregivers’ (Maslow), the
audience may sympathise
with her, hoping that her
situation gets resolved so
she’s no longer in trouble.
2. Family
Technical: a multi-
stranded narrative
presented through jump
cuts to different scenes
where the break-up of the
family is shown.
‘Survivors’ (Maslow)
Interests in conflict and
the result of these
conflicts.
3. Domestic Tribulations Verbal: Leanne and Carla
arguing in the streets.
The show is aimed
towards families and
young adults (Hartley) the
audience might relate to
problems shown in the
show which relates to
‘personal identification’
(Katz)
4. Strong Woman
Verbal: Carla ordering Roy
that they leave after he
only had a sip of tea.
Female appeal (Hartley)
as they want to provide
the female audience with
various examples of
strong women.
5.
“Multi-Stranded Narrative”
 Family
relationships
and/or conflict
 Focus on working
class communities
Disequilibrium’ (Todorov)
 Romance
 Other Themes &
Issues represented:

11. 11
SoapOpera Codes & Conventions continued – Lesson4
Textual Analysis
1) What is the purpose of a trailer?
The purpose of a trailer Is to give viewers a taste of what’s to come in the
programme or what is going to happen in a film, which in the future can lead to
the audience watching it.
2) What are the benefits of Multi-Platform promotion of a media text.
It allows creative branding solutions
It also provides integrated content across various platforms
3)
Textual Analysis –
Next Page - YOU MUST make notes on the following areas when deconstructing this
sequence from Coronation Street:
 Multi-stranded narrative
 Character dilemmas
 ‘Personal Identification’ (Katz)

12. 12
http://www.channel4.com/programmes/hollyoaks/4od
The above link will take you to some of the latest episodes of Hollyoaks.
1. What are the connotations of the ident for the popular Channel Four Teen
Soap Opera Hollyoaks (1995 – Present)?
The symbols represent the females and males idents. This could mean that this
show is aimed at both male and female teenagers and young adults as we can see
through the use of blue and pink colour scheme.
Next Page - Hollyoaks – “White Wedding Trailer” -
http://www.youtube.com/watch?v=Bu2sW-r9Vb4
2. YOU MUST make notes on the following areas when deconstructing this
sequence from Hollyoaks:
 Binary opposition of the non-diegetic music
 Symbolism of the non-verbal code of the tear
 Representation of Pregnancy
 Any other examples that would impact the audience

13. 13
Binary opposition of the non-diegetic music
There is evidence of non synchronous sound as the background music contrasts with the
non-verbal code of the colour black, including the voice over saying “White wedding”
Symbolism of the non-verbal code of the tear
Black colour symbolizes destruction and sadness, which can imply that even though the
wedding is meant to be happy in reality it actually appears to be the opposite.
Representation of Pregnancy
At the beginning of the trailer we are shown a close up of her bump, which could mean
that perhaps the only reason why this wedding is happening is because of her pregnancy
which can be seen as a disequilibrium (Todorov)
Any other examples that would impact the audience
Character’s facial expressions illustrate and present their disapproval towards the bride
and the wedding
Production Work
1) What is the role of a Producer?
To oversee all operations within the production across three stages: Pre-production,
production and post-production; making sure everyone involved is on task and
ensure everything is in place in order for the text to be fir for its purpose.
2) What is the role of a Director?
To make sure all creative aspects of the production are the best they could be and to
direct people in front and behind the camera.