The document provides information about a media studies student's production log for a trailer for a new soap opera. It includes details about the student's aims, objectives and research conducted. Research included analyzing codes and conventions of existing soaps like EastEnders and Coronation Street. The student also researched the purpose of trailers and roles of producers and directors. Their soap opera trailer will air after EastEnders on BBC Two.

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St. Paul’s Catholic College
Center Number: 64770
Candidate Number: 6616
Candidate Name: Lance Chirume
A2 Media Studies
Unit G324: Advanced Portfolio in Media –
Production Log
Evidence of Planning & Research
Aims and Objectives

2. 2
 AO2 – Assess candidates’ application of knowledge and
understanding in evaluating their own work, showing
how meanings and responses are created.
 AO3 – Assess candidates’ ability to plan and construct
media products using appropriate technical and creative
skills.
 AO4 – Assess candidates’ ability to undertake, apply and
present appropriate research.
Brief Chosen
A 45 second – 1 minute 30 second trailer for a NEW Soap Opera
that will be exhibited on at 8:30pm (after Eastenders)
that will appeal to a Male and Female audience.
YOU SHOULD research when Eastenders is scheduled (Day –
Time)
Contents

3. 3
Textual Analysis
 Eastenders
- Soap Opera Codes & Conventions
- Multi Strand Narrative
 Coronation Street
“..the home, the family, domestic tribulations and the strong woman, and as
such, it has long been said to appeal to the female viewer”
‘Masculinity and Popular television’ – Rebecca Feasey (2007)
- Is this evident and how is this presented to the audience?
Research
 Purpose of a Trailer
 Multi-Platform promotion
 Textual Analysis – Coronation Street and Hollyoaks
Production Work
 Director – Roles & Responsibilities?
 Producer – Roles & Responsibilities?
 Institution research – BBC Two

4. 4
SoapOpera Codes & Conventions – Lesson2
1) What are some of the Codes & Conventions of this genre?
YOU MUST demonstrate what youalready know by completing a
“Spider Diagram” ofwhat you know about OR expect from this genre:

5. 5
2) The codes and conventions ofthe soap operagenre can be
categorisedby the ‘repeated’ (Steve Neale) elements of:
1. Love
2. Conflict
3. Secrets
4. Multi strandednarrative
5. Cliffhangers
6. ExplorationRegional identity
EastEnders (1985 – Present)
Key informationregarding this text:
 BBC 1 and 3 exhibit Eastenders
 Eastenders regularly attracts 8to 12 millionviews kitchen
sink
 Kitchen sinkis usually aimed at the working Britishcitizens
who spend time in the pub and explore social issues and
political controversies
 It is available to view on BBC iPlayer
Textual Analysis Task
http://www.youtube.com/watch?v=Ye51O8WBVVM&feature=related -

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Accordingto Hartley’s Seven Subjectivities thetarget audiencefor
EastEndersis:
Age 15 to 50
Gender Female
Nationality British
Trailer 1) Week Of The Revelations EastEnders – EastEnders 2015 Trailer – BBC1
What is the Focus of this trailer?
Who killed Lucy?
Code
&
Convention
Evidence
(Verbal, Non-Verbal,
Technical)
Impact on the Audience
(Katz, Maslow, Hartley)
Romance
Non verbal red lip stick
denotes that Ian and
Jane are a couple
Personal relationship (Katz) audience will
form a bond a bond with Ian and Jane’s
relationship and will want one just like that
Family
relationships
and/or conflict
Technical code of the
whole family being
shown at the cafe
Family (Hartley) connects that they’re close
together even in times of fear as the whole
family was scared
Focus on
working class
communities
Long shot of Ian and
Jane’s café
(Katz) ‘Personal identification’ the audience
will realize that they visit the same shops
that seen in Eastenders
“Multi-Stranded
Narrative”
Focus on different
suspects
‘Disequilibrium’
Dystopian (CGI) setting
when the ghost of the
girl is shown (non

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(Todorov) verbal).
Trailer 2) Hollyoaks Autumn 2014 Trailer
What is the Focus of this trailer?
________________________________________________________________________________________________________
Code
&
Convention
Evidence
(Verbal, Non-Verbal,
Technical)
Impact on the Audience
(Katz, Maslow, Hartley)
Romance
Non verbal of a couple
holding hands
(Hartley) ‘Gender’ gay male will ‘personally
identify’ (Katz) with their relationships
Family
relationships
and/or conflict
Non verbal of the fire
burning on the rail way
‘Caregivers’ (Maslow) will sympathies with
this situation
Focus on
working class
communities
Jump cuts from hospital
to the police
“Multi-Stranded
Narrative”
Series of jump cuts to
show to show character
expressions
‘Disequilibrium’
(Todorov)
The car being towed
from the river
‘Diversion’ (Katz) this does not usually
happen in reality it’s something for the
audience to enjoy

8. 8
Multi-stranded narrative
A Multi-stranded narrative as many narratives running at the same time, this is
popular in television programs such as Eastenders and Hobby City
A 10 minute deconstructed EastEnders text below indicates where the following
elements are present to the audience:
 Multi-stranded narrative
 Family relationships and/or conflict
 Focus on working class communities
 ‘Disequilibrium’ (Todorov)
 Romance
Code & Convention Evidence Impact on the audience
 Multi-stranded
narrative
 Family
relationships
and/or conflict
 Focus on working
class communities
Disequilibrium’ (Todorov)
 Romance
SoapOpera Codes & Conventions continued – Lesson3
Textual Analysis
According to Rebecca Feasey in ‘Masculinity and Popular television’ (2007), the Soap
Opera genre tends to focus on:
‘Masculinity and popular television’ Rebecca Feasey (2007) ‘the home, the family
domestic tribulations and strong women, and as such, it has long been said to
appeal to appeal to the female viewer’
1) – Do you agree?

9. 9
http://www.youtube.com/watch?v=F8_ApPT6isY (First 5 minutes)
Next Page - YOU MUST deconstruct the opening 5 minutes of a sequence from the
popular ITV Soap Opera Coronation Street (1960 – Present) to identify examples of
where this ideology is presented to the target audience.
YOU SHOULD also try and identify, to demonstrate your knowledge and
understanding of the genre, any Codes & Conventions associated to the Soap Opera
genre.
Home – It was evident that the family was affected by losing their father and in some
ways it made the woman stronger
Family – Family came together when Jason displayed support to his mother and her
friend
Domestic tribulations -
Code & Convention Evidence Impact on the audience
Rebecca Feasey (2007) Ideology:
1.
2.
3.
4.

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5.
“Multi-Stranded Narrative”
 Family
relationships
and/or conflict
 Focus on working
class communities
Disequilibrium’ (Todorov)
 Romance
 Other Themes &
Issues represented:
SoapOpera Codes & Conventions continued – Lesson4

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Textual Analysis
1) What is the purpose of a trailer?
To give the audience an insight of what will happen in the program. The audience
can also have a lighthearted view of the show by changing the context of the trailer
for example a cowboy theme for Eastenders.
2) What are the benefits of Multi-Platform promotion of a media text?
 Advertising through many mediums you are able to diversify the audience
 _______________________________________________________________________________________________
Ultimately, some form of Convergence is important when promoting a text to the
target audience.
Textual Analysis –

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Next Page - YOU MUST make notes on the following areas when deconstructing this
sequence from Coronation Street:
 Multi-stranded narrative
 Character dilemmas
 ‘Personal Identification’ (Katz)

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http://www.channel4.com/programmes/hollyoaks/4od
The above link will take you to some of the latest episodes of Hollyoaks.
1. What are the connotations of the ident for the popular Channel Four Teen
Soap Opera Hollyoaks (1995 – Present)?
The connotations of the Hollyoaks ident are that the programme is aimed towards
both male and female audience and centres around the ‘battle of the sexes’
Next Page - Hollyoaks – “White Wedding Trailer” -
http://www.youtube.com/watch?v=Bu2sW-r9Vb4
Production Work
1) What is the role of a Producer?
They manage the production aspect of a particular moving image for instance the
production team. They’re aim is to create an environment which will best suite the
cast and crew.
2) What is the role of a Director?
A director controls the artistic perspective of a moving image

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3) Institution research –
My soap opera trailer will be exhibited on the BBC 2 channel
 It’s a well recognised channel which natural targets older British viewers
around the age of the age of 50.
 On average BBC 2 pull in an estimated 1 million viewers
 The channel was first launched on the 20th April 1964
 BBC 2 strives to produce content that is smart, original and humorous at the
same time.
 They mainly focus on programs that have truth behind them.
 They aim to please a culture with diverse cultures and individuals.
 According to John Reath BBC 2’ programs aim to ‘inform, educate and
entertain’ audiences.
 Some of the greatest shows on BBC 2 include ‘Top gear’ and ‘Dragons Den’