Production log


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Production log

  1. 1. St. Paul’s Catholic College Center Number: 64770 Candidate Number: 7493 Candidate Name: Sarah Hutton A2 Media Studies Unit G324: Advanced Portfolio in Media – Production Log Evidence of Planning & Research 1
  2. 2. Aims and Objectives AO2– Assess candidates’ application of knowledge and understanding in evaluating their own work, showing how meanings and responses are created. AO3– Assess candidates’ ability to plan and construct media products using appropriate technical and creative skills. AO4– Assess candidates’ ability to undertake, apply and present appropriate research. Brief Chosen A 45 second – 1 minute 30 second trailer for a NEW Soap Opera that will be exhibited on BBC 3 at 8:30pm (after Eastenders) that will appeal to a Male and Female audience. 2
  3. 3. Contents Textual Analysis Eastenders - Soap Opera Codes & Conventions Multi Strand Narrative Coronation Street “..the home, the family, domestic tribulationsand the strong woman, and as such, it has long been said to appeal to the female viewer” ‘Masculinity and Popular television’ – Rebecca Feasey (2007) - Is this evident and how is this presented to the audience? Research Purpose of a Trailer Multi-Platform promotion Textual Analysis – Coronation Street and Hollyoaks Deadlines – Production Work Filming Dates 22nd -23rd October 2013. My group are filming on the 23rd during the times of 12:45 – 16:45 Edited Trailer – Complete: Promotional Poster – Complete: Promotional Magazine Cover – Complete: Evaluation – Complete: Production Work Director Producer Institution research – BBC Three 3
  4. 4. Soap Opera Codes & Conventions – Lesson 2 1) What are some of the Codes & Conventions of this genre? You MUST demonstrate what you already know by completing a “Spider Diagram” of what you know about OR expect from this genre: Antagonism and conflict within the community Romance Cliffhanger Multi stranded narrative Family relationship and/ or conflict Soap Opera Codes & Conventions Realism Mystery Set/ living in a particular place Focus on working class communities 4
  5. 5. 2) Codes & Conventions of the Soap Opera Genre The Soap Opera genre can be categorized by the ‘repeated’ (Steve Neale) elements of: 1. Romance 2. Family relationships and/ or conflict 3. Focus on working class communities 4. Antagonism and conflict within the community 5. Realism 6. Cliffhanger 7. Multi standed narrative 8. Mystery 9. Set/ living in a particular place Eastenders (1985 – Present) Key information regarding this text: Exhibited on BBC 1 and repeated on BBC Three One of the UK’s highest rated programme (Averages around 8mil views per week) Set in the ‘kitchen sink’ setting of fictional Walford, East London 5
  6. 6. Textual Analysis Task - You MUST complete the Table below whilst watching the TWO promotional trailers for the BBC Soap Opera Eastenders. You SHOULD aim to identify key examples (Verbal, Non-Verbal, Technical) from each trailer that demonstrates your understanding. You COULD apply relevant audience theory to explain what impact these key examples would have on the target demographic. In your opinion, according to Hartley’s Seven Subjectivities, what is the target audience for Eastenders? Age Teen and upwards Gender Female Nationality British Trailer 1) What is the Focus of this trailer? Stacey and Max’s affair catching up with them and the possibility of other people finding out Code & Convention Romance Family relationships and/or conflict Evidence Impact on the Audience (Verbal, Non-Verbal, Technical) (Katz, Maslow, Hartley) ‘I love you’ – Stacey ‘me too’ – Max Likes fathers? Likes son? The audience could feel a sense of personal identification (katz) as they have been in love with someone and possible felt is wasn’t as strong on the other side of the relationship Prehaps take a dislike to Stacey as in a way she is playing Max and Bradley off against each other 6
  7. 7. Focus on working class communities Some characters wearing suits People like themselves. Therefore the setting is realistic Market stall environment Sleeping with father and “Multi-Stranded son Narrative” ? The audience are able to see how some characters are distancing themselves from others due to the affair ? ‘Disequilibrium’ (Todorov) Trailer 2) What is the Focus of this trailer? Max’s betrayal catching up with him. Max being buried under his own lies. ________________________________________________________________________________________________________ Code & Convention Evidence Impact on the Audience (Verbal, Non-Verbal, Technical) (Katz, Maslow, Hartley) Family relationships and/or conflict ? Cleaner, security guard Romance Max’s affair with Stacey who is portraying the cleaner. Stacey dressed seductively. ‘dirty little secret’ Tension Tanya pulling out the board for Max body These are jobs that people who watch the show could do. Also feel like this portrays a real life situation. Therefore following the codes and conventions of the soap opera genre of realism. Focus on working class communities Everyone is in some form “Multi-Stranded of job dressed as a Narrative” cleaner ? ? 7
  8. 8. Max’s affair with Stacey ‘Disequilibrium’ (Todorov) The audience could resent Max and Stacey for what they are doing to Tanya and Bradley. They feel a sense of caregiver (maslow) Tanya and Bradley who do not know about the situation. Multi-stranded narrative A Multi-stranded narrativecan be defined as….. Telling a story from more than one person’s point of view Telling multiple stories about multiple cahracters in an open narrative episode for example. You MUST deconstruct the 10-minute extract from Eastenders and identify where the following elements are presented to the audience: Multi-stranded narrative Family relationships and/or conflict Focus on working class communities ‘Disequilibrium’ (Todorov) Romance You SHOULD write down x1-2 examples for EACH of the elements above that are presented. Code & Convention Multi-stranded narrative Evidence Everyone’s reaction to Lauren’s drinking Family relationships and/or conflict ‘so what now?’ – Cora ‘sorry you part of this conversation?’ Tanya – conflict with Kirsty Market Stall Focus on working class communities Disequilibrium’ (Todorov) Lauren’s drinking Romance Michael rejecting Alice. However Alice is love sick Impact on the audience The audience see how it effects different members of the family The worry of the family for Lauren. The dilemma the family are in. Normal people like the viewers Seeing the impact that alcohol has The naivety of young people in love Soap Opera Codes & Conventions continued – Lesson 3 Textual Analysis 8
  9. 9. According to Rebecca Feasey in ‘Masculinity and Popular television’ (2007), the Soap Opera genre tends to focus on: ‘.. the home, the family, domestic tribulations and the strong woman and as such, it has long been said to appeal to the female viewer’ 1) – Do you agree? 5 minutes) You MUST deconstruct the opening 5 minutes of a sequence from the popular ITV Soap Opera Coronation Street (1960 – Present) to identify examples of where this ideology is presented to the target audience. You SHOULD also try and identify, to demonstrate your knowledge and understanding of the genre, any Codes & Conventions associated to the Soap Opera genre. Code & Convention Evidence Impact on the audience Rebecca Feasey (2007) Ideology: 1.The street provide working The pub, corner shop,Feature everyday aspects class kebab ship, hair salonof day to day life in the real world 2. Multi stranded narrative See all aspects of life in the street. character. Can relate to at least one 3.Living in a particular areaCobbles of Weatherfield Like other areas in the UK 4. Family relationship/ David and NickRealistic, does happen conflict conflict of one night stand Multi-stranded narrative Everyone’s day to day life People like them working and living family lives 9
  10. 10. Family relationships and/or conflict David and Nick ‘good liar this one’ ‘didn’t suspect a thing’ Audience are now aware David knows of Nick’s affair / one night stand with Kylie Focus on working class communities Café – going for breakfast People like themselves – everyday people Disequilibrium’ (Todorov) David’s reaction to the one night stand revelation Romance ? Sympathy for David as it affects him in a negative way ? Soap Opera Codes & Conventions continued – Lesson 4 Textual Analysis 1) What is the purpose of a trailer? To promote the TV show by using the USP’s of the TV that will attract the right target audience into watching the show 2) What are the benefits of Multi-Platform promotion of a media text? Attract a larger audience Exposure Ultimately, some form of Convergence is important when promoting a text to the target audience. 3) 10
  11. 11. Textual Analysis – You MUSTmake notes on the following areas when deconstructing this sequence from Coronation Street: Multi-stranded narrative Character dilemmas ‘Personal Identification’ (Katz) Steve looks stressed on his wedding day – Personal Identification Becky enjoying herself – Multi stranded narrative Hayley and Roy preparing food Jason and Becky used to be together – Character dilemma Fingers crossed and all the good lucks and weddings on Friday 13th. 11
  12. 12. The above link will take you to some of the latest episodes of Hollyoaks. 1. What are the connotations of the Ident for the popular Channel Four Teen Soap Opera Hollyoaks (1995 – Present)? Aimed at both genders, breaking away from the soap stereotype Gender divide – Battle of the sexes Hollyoaks – “White Wedding Trailer” - 2. You MUSTmake notes on the following areas when deconstructing this sequence from Hollyoaks: Binary opposition of the non-diegetic music Symbolism of the non-verbal code of the tear Representation of Pregnancy Any other examples that would impact the audience Represents pregnancy as a bad thing – dark lighting and clothing not representing pregnancy well The black tear could connote lack of hope for wanting things to be better Irony of ‘white wedding’ however everyone is dressed in black ‘hey little sister what have you done?’ suggesting that the bride has done something wrong Voice over says ‘to love, honour and betray’ – not the usual vows that are said in a wedding No one’s facial expressions are expressions that are usually seen on a wedding day. No one actually looks happy to be there. Low key lighting as we see the boards over the windows and the light trying to break through the gaps- suggests that although the good in the situation is trying to break through the bad involved in the situation has won the battle. 12
  13. 13. Production Work 1) What is the role of a Producer? Oversee ALL aspects of the production across three stages; Pre- production, production and post-production Manage everyone and ensure that everything is in place in order for the text to look fit for purpose 2) What is the role of a Director? Oversee the creative aspects of the production. Direct people in front and behind the camera 3) Institution research – You MUSTresearch the institution that your trailer will be exhibited on. Tips: Programming, Target audience, Audience figures, History of the channel. BBC Three has the target audience of people aged 16-34 Launched on 9 February 2003 Competes with E4 and IT2 Repeats episodes of series on BBC One and BBC Two Programmes are usually comedies. spin off series or dramas 13