Why the fortune is in the follow-up utilizing LinkedIn to turn business cards into prospects and clients

1. Fortune Is in the
Follow-Up
Sandy Zeiszler
LinkedIn Consultant, Trainer & Speaker
with Prospects &
Clients using
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2. 1. Importance of Following-Up
2. Why LinkedIn as a Follow-Up Tool
3. Tips for Using LinkedIn to Follow-Up
4. Q&A
5. Challenge
Agenda
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3. • Increase your chances of greater success
#1 Importance of Follow-Up

4. #1 Importance of Follow-Up
• 44% of business professionals give up after one
follow-up.
• 80% of Sales require 5+ follow-ups. (phone, email, cards,
in person, engagement)
• Nurtured leads produce, on average, a 20% increase
in sales opportunities versus non-nurtured leads
Source: Hubspot

5. • Create a plan before an event
• Create & use a follow-up system =
guaranteed to grow your business.
• Grow your business & stand out among
your peers.
#1 Importance of Follow-Up

6. #1 Importance of Follow-Up

7. Why LinkedIn as a
Follow-Up Tool

8. LinkedIn.com
#2 Why LinkedIn - Follow-Up Tool

9. • What can it mean to you?
• Best online platform to get in front of prospects
• Establish yourself as the expert
• Generate more leads
• Increase revenue
#2 Why LinkedIn - Follow-Up Tool

10. #2 Why LinkedIn - Follow-Up Tool

11. #2 Why LinkedIn - Follow-Up Tool
• Largest Professional Networking Site
• 433+ million (4/28/16)
• 122 million United States
• Average household income is $83,000

12. #2 Why LinkedIn – Follow-Up Tool
• Reach out on LinkedIn
• Research and learn more about this person
• Creates conversation

13. Tips for Using
LinkedIn
to Follow-Up

14. #3
Tips for Using LinkedIn for
Follow-Up
• 1st Impressions Matter
• By not personalizing your message
lose opportunity to make a good 1st impression
“I’d like to add you to my professional
network on LinkedIn”

15. #3
Tips for Using LinkedIn for
Follow-Up

16. #3
Tips for Using LinkedIn for
Follow-Up
• Customized Connection Request

17. #3
Tips for Using LinkedIn for
Follow-Up
• Customized Connection Request
<First Name>,
It was a pleasure to meet you today at <networking event>.
Would it be ok to connect on LinkedIn so we can both
expand our networks?
I look forward to connecting with you.
Thanks, <Your Name>

18. #3
Tips for Using LinkedIn for
Follow-Up
• Thank you for accepting your connection request

19. #3
Tips for Using LinkedIn for
Follow-Up
• Keep the conversation going
• Start a conversation
• Ask questions
• Share relevant content

20. #3
Tips for Using LinkedIn for
Follow-Up
• Take it to the next level
• Move conversation off-line

21. #3
Tips for Using LinkedIn for
Follow-Up
• To Accept or Not to Accept ?

22. #3
Tips for Using LinkedIn for
Follow-Up

23. #3
Tips for Using LinkedIn for
Follow-Up

24. #3
Tips for Using LinkedIn for
Follow-Up
• Keep the conversation going
• Ask questions – start a conversation
• Move conversation off-line

25. #3
Tips for Using LinkedIn for
Follow-Up

26. Bonus Tracking to Success

27. I Challenge You…
… to Follow-Up
• Select 3 business cards
• Send customized connection request
• Thank you message
• Send value added message
• Schedule in person meeting or phone call
• Let’s Connect! /in/szeiszler
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