14 unique ways to use promobox to take your blog to the next level

1. 14 Unique Ways to Use Promo Box to Take
Your Blog to the Next Level
Theyare a call-to-action,promptinguserstomove forward.Creatingasense of urgency,delivering
information,drawingattention-yes,thatisa promobox for you.
1. Promote Your Own Digital Products
Go withthe flow.Use the promo box to sell digital productssuchase-books,photographs,software,
and apps.Insteadof forcefullyintroducingthese productsatthe blogpostend,tie theminseamlessly
withthe contentof the blog.
At the endof the post,thisblogasksreadersto downloadafree copyof an eBook.PromotinganeBook
rightat the beginningof the postmightnothave beensoeffective.Sothe posterfirstbuiltarapport
withthe readerssothat they will be more likelytodownloadthe eBookif theythinkthatthe postwas
beneficial forthem.
2. Promote Highly Relevant Affiliate Products
Thiscan be done ona post-by-postbasis.Affiliatemarketinginvolvesyoupromotingaproductrelated
to yourblog niche.Anyresultingsale bringsinareferral commissionforyou!
An example of thisisthe Hostgatorcouponcodes,promptinguserstoclicktoview the codesor go the
merchant’swebsite.

2. Anotherwayyoucouldpromote affiliateproductsis doingitcategorywise.Thismeansthatif youhave
a travel itineraryblog,with‘travel destinations’beingone of the categories,youcouldpromote an
eBookon the besttravel destinationsaroundthe world.
On the website GreenHead,youwill findrelevantpromoboxesaccordingtodifferentcategoriesof
cooking,leisure anddesign,amongothercategories.Here isascreenshotfromthe website.
In the leisure category,youwillfindawide range of productsrangingfrombackpacks,beachballs,and
waterslidestopool floats.
The ‘Beyond’categoryclubstogethermanyrandomyetfunitemssuchas a tranquilityPodanda Time
Capsule!
3. Two-Step Content Upgrades With Leadpages Integration
LeadPagesissoftware whichmakescontentgiveaways‘easierthanever’.Usingsimple templates
offeredbyLeadPages,youcancreate opt-inpagesforthe readers.
It alsoallowsyouto create giveawaysonmultiple pages.Withthe helpof thissoftware,atwo-step
procedure canbe created.The two-stepcontentprocedure willgetvisitorstoclickonan image,button,
or a sentence before theysee the opt-inbox.Thisworksbetterthanwhenyouplace the opt-inbox right
on the page where theymightignore the opt-inbox andmove on.The opt-inonthe rightside of the
image isan example of two-stepcontentupgrade.

4. 4. Email Opt-In Forms
The website ‘DailyPositive’hasanemail opt-informinanice,blue promobox,withacaptive reminder
that italreadyhas over44,000 subscribers.Talkaboutcatchy andpersuasive!The promobox popsin
frontand centerwitha motivatingquote: ‘A positivethoughtin themorning can changeyourwhole
day’.
The whole bloggivesyouanice,captivating,warmwelcome whenyouarrive onit.Secondsafteryou
landon the home page,thisopt-informappears,motivatingyoutosubscribe foritsemails.The click
buttondoesn’tjustboringlyproclaim‘Subscribeme’.Itsays‘Make me more positive,’gettingthe online
readersalreadyexcitedoverwhatisto come.
5. Offer Downloadable Version of Your Blog Post
Thismakesa lot of sense because youruserscaneasilydownloadtheseentriesandread‘emasper their
convenience!The blogcanbe downloadedwithpicturesandtextbythe visitorsforeasyreading.
Blogpostscan be savedintheirentiretyandsavedina wonderful PDFfileforyouronline viewers.So
insteadof the dull .xml file,yourentire blogcanbe inPDF format.Thiscan be done withthe helpof a
tool calledBloggerBackup.Itis open-source andfree.‘BlogBooker’isalsohelpful.
6. Offer a Free Downloadable File
‘I don’tlike giveaways’,saidnoone ever.If youare an artist,youcouldput up some artworkstobe
downloaded,thrillingyourcustomers!Itisa great wayof promotingyournew worksof wonder.
A free trial leadsthe wayto purchase.Thisiswhyyouwill see promoboxes of free software trial for30
and 60 days.Many times,a goodproduct will sell onitsown,leadingthe usertopurchase itat the end
of the trial period.

5. For example,inthe image givenbelow,theyhave promotedfreeartisticgiveawayof postcards.But
whatis more enticingisthattheyhave engagedthe customerstoo.The blogposttellsitsreadersthat
since theyhave learnedquite afewtechniquesandskillsfromthe blog,now isthe chance to putthese
skillstoworkand getthispostcard printedforfree.
7. Promote Old Posts from Your Blog
Oldpostsmay getburieddownina heapof blogposts!Bump‘emup witha promo box to engage
visitorsandto make themspendmore time atyour website.Linkyouroldpostsif theyare relevantto
whatyou are writingnowonthe blog.The readerscan get more relevantcontentandgreater
understanding.
You couldalsolinkto youroldblogpostsin a sidebar.Evenbetter,if youhave ane-newsletter
subscriptionoption,bestistomake use of the oldblogpoststhroughthat venue.
In the followingimage,theyare promotingtheirpreviouspostbystatingwhatisinit for readers.The
previouspostcanbe prequel of the currentpostor justa post that youdeemrelevanttoyourtarget
audience.

6. 8. Promote the Most Important Pages/Posts on Your Site
If you visitpopularblogslike MashableandTechCrunch,youwill notice relatedblogpostsnexttoor
belowthe article.Promote yourmostimportant,evergreen,andinsightful articlesregularlythrough
these channels.
If a readerhas readyour blogpostand scrolleddowntill the end,itindicatedthattheywere interested.
You can showsimilarcontenttothe readerby gaugingthe targetaudience.Oryoucan promote your
evergreenandmostimportantarticlesandpages.
9. Promote a Paid Membership to Your Site
Like inthisimage,thisishowthe Harvard BusinessReview promotessubscriptiontoitsreaders.

7. But some readersmightjustclickitaway and notpay attention.Tocounterthis,youcouldpublishonly
a partial post witha promobox appearingat the blogpost’send.Thiseffectivelypromotesthe
membershipinordertosee the full content.Manyof Harvard BusinessReview website’sarticlesare
lockedupfor exclusive membersonly,promptingvisitorstosignupand take advantage of the valuable
information.The readerisengagedenoughbythe time he reachesmid-article andmaybe motivated
more to subscribe.
10. Promote Your Facebook Page or Other Social Profiles
Promote yoursocial mediapresence withthe helpof yourblog.Facebookandothersocial networking
sitescan make goodcontentviral,ina matterof minutes,makingthemselvesindispensablefor
bloggers.
If the contentonyour blogisshare-able,itcanbe read bymultiple userswithoutyouhavingtoreach
themactively.Thisfree promotionof contentwill be done byyourreaders,notyou.
Engage your visitorsbymakingthempartof a two-wayconversationonFacebook.Userslove itwhen
youget to heartheirside of story(on social networkingplatforms).Plus,youwill alsobenefitfromthe
analyticsof yourFacebookpage.
11. Sell Sponsorships for Specific Posts
Evenwithlittle site traffic,youcangarner sponsorsbyhavinga clear‘sponsor’or ‘advertising’promoat
the top of your blog.Once the potential sponsorclicksonthispromobox,itcouldleadthemto an
advertisingpage inwhichyoucouldstate prices,paymentmethods,visitors’demographics,andtraffic
statistics.Also,talkaboutwhatpotential benefitsthe sponsorsdraw outof this.
Put togetheraclearand comprehensive sponsorshippackage tooutline whatisrequiredfromthe
sponsorand whatthe sponsorwill receive inexchange.Atthe endof each package,introduce acall to
actionby makinga buttonsaying‘purchase’.
This promobox beautifullyshowsthe amountof moneycollectedforcharity.

8. 12. Promoting Your Services
If you have multiple servicestooffersuchas designing,developing,writing,andconsultancy,youcould
give thema boostby informingvisitorsthroughpromoboxesplacedstrategicallyonyourwebsite,in
relevantposts.
Each promo box can introduce yourproductsina differentway.Forinstance,youcouldgive awaysome
dealsandpromotions.Oryoucouldpresentsome social proof toshow how your servicesare faringwith
othercustomers.
A social proof isthe positive impressioncreatedon yourpotential customerswhentheyseeother
customersusingyourservice andbeinghappywithit.A customertestimonial isone waytogo aboutit.
Insteadof youputtingina positive wordforyourproducts,letyouractual customersdoit for you.

9. Picture courtesy:http://blog.hubspot.com/marketing/social-proof-examples-landing-pages
13. Promote a Limited Time Offer on Your Own Product or an Affiliate Product
Creatinga sense of urgencyhashelpedbusinessesindrasticallyuppingtheirconversionrate.
For thisto work,increase the clarityof youroffer.Youcoulddo thiswiththe helpof improvedvisuals.
Adda value propositionsuchasgivingawayproductsworth$1,300 for just$300 and creatingurgency
by statingthatthis isvalidonlyfora limitedsalesperiod.
A goodexample of thisisGroupon.Withtheirregulardeals,theyare quickincreatinganair of urgency
by showinghowmanycustomershave boughtit.Plus,the countdowntimerisusedtoreallyhammerin
the pointthat not muchtime isleft.

10. 14. Use Promo Box to Increase Reader Participation
In the promobox,encourage userstotell abouttheirexperiences,statingthatyouwouldbe thrilledto
hearfrom them.Or perhaps,introduce alittle competitionforyourreaders?Butdoit througha promo
box to garner the attentionof readerssothat noone missesitand everyone canparticipate.
Many blogsinvite readerstopentheirthoughtsandsendinto the blog.If youare invitingguest
bloggers,whynotdoit ina funwaywiththe helpof promo boxes,tomake yourbloglookmore
enticing?Tell themyouwouldlovetohave apeekinside theirlivesandmake friendsoutof your
readers.Thiswill temptyourreaderstowrite aboutthemselvesandparticipate onyourblog.
Well,thatisjust aboutit now!Anddo tell USwhat youthinkaboutour blog post?