1. Entertainment Delivers
15 Million Consumers…
169 Million Transactions…
$7 Billion in Revenue…
What can we do for you?
Copyright © by Entertainment Publications, Inc., 2006 1

2. What Entertainment Partners say about us…
Travel Retailing Online
“Entertainment has delivered good results
for our outlet stores and online sales. With
a tight advertising budget they were one “The Entertainment® Book is an excellent
“Advertising with Entertainment gives us
partnership we made sure we renewed acquisition tool. This program gives us the
an effective way to make a wide range of
value-added offers available to millions because they deliver for us and worked opportunity to reach audiences that FTD
of potential customers whenever they closely with us to ensure our partnership does not traditionally target.”
need to select a rental car company." remained win-win.”
- Stella Cicarone, Liz Claiborne Outlets and
— P. James Moskel, Hertz Liz.com — Leslie Smithers, FTD
Director Membership Programs &
National Accounts
“Our partnership with Entertainment has “Not only a new customer acquisition
exceeded our expectations. Entertainment’s vehicle, Entertainment is a successful way
integrated online and offline products have for us to increase customer order frequency.
generated new customers and increased the The turn-key approach to service is a plus”
“Business growth directly attributed to average spend among our existing
Entertainment programs has far surpassed customers. I would recommend Entertainment
our expectations.” to other companies looking to grow your - Julie Evans, Omahasteaks.com Sales Manager
business.”
— James D. Krapf, Avis
Vice President, Group Sales
-Herschel Thompson, Charming Shops (Lane
Bryant, Fashion Bug, Catherine’s
Copyright © by Entertainment Publications, Inc., 2006 2

3. Company Overview
World’s Leading Brand of Value and Savings
• In business since 1962
• Value in 155+ North American Markets
• National, regional & local savings provided
through:
– 65,000 merchant partners
– 240,000+ local merchant locations
• Over 6 million Entertainment books distributed
nationwide each year
• Over 200 million transactions and $7 billion
generated for our marketing partners
• Raise more than $90 million annually for local
charities, schools, and community groups
Copyright © by Entertainment Publications, Inc., 2006 3

4. Entertainment Members
• Base Demographic - 25-54
• Users – 60% female
• Mean income – $71,000
• College educated – 80%
• Has / uses a credit card – 93%
• Internet Access – 79%
• Own their own home – 90%
• Traveled domestically on vacation
in the last 12 months – 84%
• Would recommend Entertainment
offers to a friend – 84%
Copyright © by Entertainment Publications, Inc., 2006 4

5. Coupon Usage
• 75% of US consumers use
coupons.
• Buyers changing brands are
75% more likely to use coupons
when making a purchase
• 85% of Entertainment Members
will try a new business in the
book and return without a
coupon if they like it.
Copyright © by Entertainment Publications, Inc., 2006 5

6. • Apparel Client Observations
Client (A)
Generates over $15 million in revenue annually for their female
apparel promotion.
Client (B) CURRENT U.S.
HOUSEHOLD
Is experiencing an average transaction of $114, that’s 65% higher
PENETRATION
85%
than their normal average. 7%
Client (C)
22% of sales came from new customers or those that had not
made a purchase from the company in the last 24 months.
Client (D)
IN TOP THREE
First year partner ended up with more than 13,000 new
MARKETS
customers!
Copyright © by Entertainment Publications, Inc., 2006 6

7. Partner Highlights
• Generates $1 Billion + for airlines, hotels, rental cars and cruise lines annually
• Generated $22 Million in annual sales for one travel partner alone
• Generated over $1 - 4 Million in annual sales for 1st year apparel partners
• Generated 20,000 “new” customers for 1st year one apparel client
• Generated over $1 Million for movie ticket partners annually
• Generated 3.9% coupon redemption for superstore domestics retailer
• Delivered transactions 20% higher than average for luxury retailer
• More than half trial to conversion subscriptions for online rental
Copyright © by Entertainment Publications, Inc., 2006 7

8. Advantage to Our Partners
• Low-cost distribution & flexibility
– Pay for performance options—upfront and/or
commission payment structure
• Highly targeted customer
– We control distribution of your promotional offers
specifically to value-responsive families
– Opportunity to deliver brand advertising to
“Active Buyers”
– Target nationally, regionally and/or locally
• Ability to Promote with print, online & email
– Push last-minute inventory online
– Customers can link directly to your website or print
out coupons to take to your store locations
• The Entertainment Difference
– Members BUY the book, therefore usage is high
– Averaging 25 coupons used per year
Copyright © by Entertainment Publications, Inc., 2006 8

9. Actions Speak Louder than Words
Would your company spend money on advertising that doesn’t work? …Neither does your
competition.
8 to 10+ Years 5 to 7 Years 3 to 4 Years
Copyright © by Entertainment Publications, Inc., 2006 9

10. Impressive Usage and Redemption Statistics
EPI consumers drive $7.5 billion in annual sales
CONSUMERS: MERCHANTS:
Save Money through significant usage:
Consumers Redeem OVER 25 OFFERS Per year
How often do you redeem offers
in the Entertainment® Book?
60%
50% 57%
40% Merchant Renewal Rate
30%
20% 25%
18%
85%
10%
0%
25 times per year or more 12 times per year Less than 12 times
(i.e., once / month) per year
Source: 2002 EPI Attitude & Usage S tudy Source: Company estimate
Copyright © by Entertainment Publications, Inc., 2006 10

11. Growth of National Paid Advertising
180
160 154
National Travel & Retail Partners
140
122
120 106
100
80 68
51 52 55
60
43
40
20
0
2001 2002 2003 2004 2005 2006 2007 2008
Year
Entertainment’s National Paid Advertising Continues to Grow Year after Year!
Copyright © by Entertainment Publications, Inc., 2006 11

12. Promotional Network
Print Publications Fortune 1000 Online
Non-profit campaigns,
Companies Entertainment.com
Barnes & Noble, Target… Private Label “Custom” On-line Printables
Programs & Monthly Email Options
Copyright © by Entertainment Publications, Inc., 2006 12

13. Markets Served
• 6 Million + books purchased
yearly
• 155+ North American
editions
• “Best in Class Offers”
• National, Regional and Local
Ads
Copyright © by Entertainment Publications, Inc., 2006 13

14. Bonus Circulation
Provides additional circulation in
targeted branded programs
• Branded programs with Fortune 1,000
corporations provides immediate
distribution for our merchant partners
and their products and services.
• Key CRM programs provide additional
revenue and exposure.
• Several options to deliver consumer
savings:
– Coupon books
– One-to-one newsletters
– Frequency cards
– Customized online programs
Copyright © by Entertainment Publications, Inc., 2006 14

15. Entertainment.com
5.7MM visits monthly
• Member Only site for consumers who have
purchased the printed Entertainment® Book
or a stand-alone online membership
• Offers can be accessed by our members via
click-through and/or printable coupons
• Flexibility to change offer content on a
monthly basis
• Feature great deals on the Member Home
Page
• Home Page Banners Available
300,000 unique visitors a week $3,000
per week
Copyright © by Entertainment Publications, Inc., 2006 15

16. On-line Click Through & Printable Offers
• Link from Entertainment.com • Online printable with bar code
or a corporate private-label from www.entertainment.com
site to a partner’s e-commerce and partners Ask.com, Google
site. Maps, SuperPages.com & more
Copyright © by Entertainment Publications, Inc., 2006 16

17. Monthly Emails to Active Members
Solo Email – 3.5 MM - $12 CPM
Deal Alert – 3.5 MM - $7 CPM
Email Offer Update – 950,000 - $3 CPM
Hybrid packages available – lower CPM + Rev Share
Copyright © by Entertainment Publications, Inc., 2006 17