FUNDINGSERIES A ROUNDBy June 2012, the company has been series A funded by international investorsfor $ 6.5 millionsThe funding has been led by Innogest SGR, largest italian VC in Italy.
BEINTOO IN THE PRESS “Italian startups go international and grow fast – very fast, indeed.”TechCruch ForbesWall Street Journal Startup business
THE KEY: LOYALTY Current customers of a retailer spend 67% more than a new one. A well-run customer loyalty scheme can beneﬁt all types of businesses. 74% Retailers state to need new and better ways of rewarding loyal customers. Only 15% of coupon users come back a second time to purchase at full price.Sources: ‘Customer loyalty programs that work’,Maggie Starvish, Harvard Business School Hartman Group New Value Paradigm report, September 2009 Groupon effectiveness Study, Sept 2010
CONVERTING TIME SPENT IN APPSINTO REAL WORLD BENEFITSA loyalty program for web and mobile apps, where users earn Bedollarsfor their loyalty, engagement and achievements in the apps,and can convert them into concrete retailer oﬀers.Bedollars are a meritocratic virtual currency1 Bedollar = $ 1 of Real Retailers Offer
WHY IS BEINTOO UNIQUE?- We give rise to a new frontier of loyalty: we provide a unique channel to bring the mobile community closer to retailers- We equip retailers with the means for an eﬀective loyalty program through a currency that users earn for simply engaging with their favourite apps and sites- We built a monetary policy algorithm that avoids issues such as inﬂation or malicious behaviours- We help turn retailer’s promotions into valuable rewards in the eye of consumersWe are not simply doing advertising, we are building an economythat gives value in a meritocratic way to users’ Internet activities
CUSTOMER ACQUISITION: Show youroffers in a new wayThe Bestore: Users can redeem retailers oﬀers with their Bedollars they earned by engaging withthe apps. They can choose their favourite oﬀers right in our partners’ in-app Beintoo stores andsoon also in the Beintoo App.BESTORE ONLINE
CUSTOMER ACQUISITION: Show youroffers in a new wayOne Shot Reward: Users win in-app oﬀers when they complete speciﬁc achievementsset by the apps’ developersONE SHOT REWARD
CUSTOMER ACQUISITION: Vouchers foronline and offline storesUsers pay part of the item in Bedollars and part local currencythrough Pay Pal right on their mobile devices. We can oﬀercustomized deals depending on the amount of Bedollars users have.BESTORE OFFLINE
REVENUESPricing on the campaigns:- CPC when users click on ‘get the oﬀer’-CPL when users insert the email to get the coupon-Commission fee on purchases
LOYALTY PROGRAM FOR ONLINESTORESBy a very simple set of APIs, online retailers can allow returning users to pay part of their cartwith Bedollars during the checkout process.
LOYALTY PROGRAM FOR ONLINESTORESAs a reward for their loyalty, retailers can choose to enable returning customers to payan increasing part of their items with Bedollars.
LOYALTY PROGRAM FOR ONLINESTORES - GAMIFY YOUR SITEBedollars are a virtual currency that are exchanged like any other means of payment.Retailers can choose to use the Bedollars they receive from their customers on their siteto reward speciﬁc activities and as such allow it serve as a gamiﬁcation tool.
LOYALTY PROGRAM FOR OFFLINESTORES Oﬄine retailers participating to our loyalty program can also give the possibility to their customers to pay part of their purchases with Bedollars. The more they purchase at your store the more they can level up to spend more in Bedollars. Through a simple code, the payment in Bedollars can be made directly through the mobile phone, giving customers the discount they can use at the checkout.
REACHING THE AUDIENCE: THE BECLUB The Beclub is a section available in our partner apps and soon in the Beintoo app. Users will see here all retailers that oﬀer them customized loyalty campaigns. Thanks to the Beclub you can incentivize users to come back to your stores, by providing them an increasing percentage of discounts with their Bedollars.
REACHING THE AUDIENCE: IN-APPREWARDS We can reach users in their favourite games, oﬀering them special loyalty campaigns for their achievements. In this way you can retarget your customers and keep them as content consumers.
REACHING THE AUDIENCES: EMAILSCustomers can be informed of special promotional campaigns and exclusive oﬀers in e-mail,targeting the audience based on demographics, behavior and interest.
WHY JOIN THE BEINTOO LOYALTYPROGRAMBedollars are the key to winningover your customers.Your mobile audience is brought directlyto retailers where they can take advantageof the discounts they buy with theirBedollars, and they will just keepcoming back to earn more.
BUSINESS CASES Company: top discount retailer Reward: $5 discount on any purchase Post-click redemption rate: 54% China Mobile campaign - When: June 8th 2012 from 9:18am to 11:18am - What: 5RMB of free phone credit - Conversion rate= 17,5%Company: GrouponReward: Regular Groupon oﬀers displayed as Beintoo oﬀersPost-click redemption rate on august 2012: 7,5%
PUBLISHERSA few Examples• FRUIT NINJA PAID VERSION iOS: #2 paid app in Apple storemore receptive to Beintoo campaigns• Fruit Ninja Android: #3 paid app on Google Play• Fruit Ninja Free iOS: top 10 apps on Apple Store• I must run reloaded: top 10 apps on Apple Store• Doodle grub: top 10 on Google PlayNon-game apps• Twitwheel: earn Bedollars through twits and reputation• Musix match: 10M users, 30% in USOnline games• Tylted: 10M monthly unique users +200 developers integrated Beintoo’s SDK
BEINTOO IN NUMBERS 600 registered developers including games, TV and market research apps Circulating today: 147,162,754 Bedollars
SOME CURRENTBEINTOO OFFERS GIFTBRANDS / ON-GOING PARTNERSHIPS CARDS +Diesel ‘Made in Italy’ Fashion Brands Major