Usability test to discover problems while posting an ad in OLX

1. POST AN AD - USABILITY TEST
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2. CLIENT BRIEF
Conduct a usability test to understand the specific problems that
user might face while posting an ad on OLX
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3. USABILITY TESTING PROCESS
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Screening Criteria
Usability Testing Protocol
Recruit User
Conduct A Test

4. SCREENING CRITERIA
• Can speak and understand English
• Has a smart phone
• Uses the internet frequently
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5. USABILITY TESTING PROTOCOL
• Used Steve Krug's 'Usability Testing Script' and modified
it according to the OLX case
• Link: https://sensible.com/downloads/test-script.pdf
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6. RECRUIT USER
Name: Prabha
Age: 55
Occupation: Senior Sales Co-ordinate
Location: Mumbai
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7. SCENARIO GIVEN
You bought a jewelry set for a relative's wedding but you don't
need it anymore. You want to sell it on OLX for Rs. 600. To sell
the product, you've to post an ad. How would you go about it?
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8. USABILITY TEST INSIGHTS
• User's first instinct was to google, wasn't allowed to use the
google search. Hence she typed 'how do I sell a product on
line' in the application's search box. Didn't help.
• Pressed the 'sell ad' button. Since her phone has a flip cover,
the camera displayed a black screen, so she just hit the back
button. "I'm searching for the right place to click."
• Went to 'profile' and then the 'help and support page.' This
opened up suggestions such as 'post an ad for car,' 'post an
ad for mobile phones,' started looking for 'post an ad for
ornaments' with no luck.
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9. • Was prompted to go with the 'how to post an ad' suggestion.
Didn't read the whole article but read the bit where it asks to
press the 'sell ad button'. Kept hitting the button in the help
screenshot.
• "How I will upload this?"
• Went to a different link about 'how to post an ad' and that
article had 'upload photo' written in a different colour. Kept
hitting 'upload photo' text thinking that it will help her with her
task.
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10. • After taking her back to the home page and moving the flip
cover away from the camera, I prompted her to do the task
again. "Now what to do?" This time it was a cake walk
(almost)
• After selecting the category for the ad, the user expected
something on the screen to change, she did not see the 'post
an ad' button sitting right underneath the categories section.
She said, "Just let it come... Its taking so much time.
What's the problem?"
• Took 14 minutes to complete the task successfully
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11. USER COMMENTS
• "Because I've never used it before, it was a difficult for me.
I understood 70% of it, the rest 30% was problematic."
• "It would have been easier if you'd allowed me to search
how to do it first."
• "I will use it again. It is easy."
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12. POSSIBLE SOLUTIONS
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• Include the 'sell ad button' in this page or a
link that leads to the main page
• The text 'Sell button' looks clickable but it is
not, either it should be made into a link or do
away with the underlining

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• 'Click here' redirects the user back to the 'help
page'
• It should give an option to directly post an ad
from here
• Make the action buttons more obvious

14. THANK YOU
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