Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
WWW.UXPRESSIA.COM
Personas Online
@UXPressia /UXPressia /UXPressia
PERSONA CREATION
IN 7 SIMPLE STEPS
with UXPressia
WWW.UXPRESSIA.COM
Personas Online
@UXPressia /UXPressia /UXPressia
What is
a Persona?
Persona is a
collective image of a
s...
WWW.UXPRESSIA.COM
Personas Online
@UXPressia /UXPressia /UXPressia
Why Do You Need Personas?
 Well-crafted persona shows ...
WWW.UXPRESSIA.COM
Personas Online
@UXPressia /UXPressia /UXPressia
Let’s create a simple persona
for UXPressia
We’ll be us...
WWW.UXPRESSIA.COM
Personas Online
@UXPressia /UXPressia /UXPressia
Step I: Gather Data
Collecting info on your customers i...
WWW.UXPRESSIA.COM
Personas Online
@UXPressia /UXPressia /UXPressia
Step II: Divide & Conquer
Keep in mind that a persona i...
WWW.UXPRESSIA.COM
Personas Online
@UXPressia /UXPressia /UXPressia
Step III: Set Demographic Info
Authentic
demographic
da...
WWW.UXPRESSIA.COM
Personas Online
@UXPressia /UXPressia /UXPressia
Step IV: Describe Persona Background
Write down
everyth...
WWW.UXPRESSIA.COM
Personas Online
@UXPressia /UXPressia /UXPressia
Step V: Define Persona Goals
This allows you to
see how...
WWW.UXPRESSIA.COM
Personas Online
@UXPressia /UXPressia /UXPressia
Step VI:
Motivations
& Pain Points
This will illuminate...
WWW.UXPRESSIA.COM
Personas Online
@UXPressia /UXPressia /UXPressia
Step VII: Add Other
Ingredients
We have pretty much eno...
WWW.UXPRESSIA.COM
Personas Online
@UXPressia /UXPressia /UXPressia
WHAT’S NEXT?
WWW.UXPRESSIA.COM
Personas Online
@UXPressia /UXPressia /UXPressia
Personas
Online Tool
HTTPS://UXPRESSIA.COM/P
ERSONAS-ON...
Upcoming SlideShare
Loading in …5
×

How to Create a Persona in 7 Steps - A Guide with Examples

47,114 views

Published on

A detailed step-by-step guide to persona creation. We’ll be using our Personas Online tool (https://uxpressia.com/personas-online-tool) along the way for two reasons. Because it’s easy to use and it lets you create personas fairly quickly without wasting time on setting up the environment.
You can read the original post here: https://uxpressia.com/blog/how-to-create-persona-guide-examples.

Published in: Design
  • The Odds of The Lotto Are Changing With These Tricks! ♣♣♣ http://t.cn/Airfq84N
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

How to Create a Persona in 7 Steps - A Guide with Examples

  1. 1. WWW.UXPRESSIA.COM Personas Online @UXPressia /UXPressia /UXPressia PERSONA CREATION IN 7 SIMPLE STEPS with UXPressia
  2. 2. WWW.UXPRESSIA.COM Personas Online @UXPressia /UXPressia /UXPressia What is a Persona? Persona is a collective image of a segment of your customers describing their background, goals, motivations, paint points, etc.
  3. 3. WWW.UXPRESSIA.COM Personas Online @UXPressia /UXPressia /UXPressia Why Do You Need Personas?  Well-crafted persona shows your customers in a way no other representation of user data can.  It improves inner-communication enabling your team to operate more efficiently.  Having personas eases the process of making customer and product related decisions.  Marketing efficiency improvement.  Design better products  Getting a single view of your customers To learn more about it read “3 Killer Wins of Using Personas”
  4. 4. WWW.UXPRESSIA.COM Personas Online @UXPressia /UXPressia /UXPressia Let’s create a simple persona for UXPressia We’ll be using UXPressia Personas Online creator in this tutorial. You should use it too! Go to uxpressia.com and create your first persona!
  5. 5. WWW.UXPRESSIA.COM Personas Online @UXPressia /UXPressia /UXPressia Step I: Gather Data Collecting info on your customers is the first thing you should take care of. There are many sources to get user data. Here’s a few to get you started:  Use whatever you got at hand. You may already have some ideas about your customers. Use it!  Go with your gut. You may have enough product knowledge to make quite accurate assumptions about your users.  Web analytics.  Conduct interviews with users.  Send some surveys to your customers.
  6. 6. WWW.UXPRESSIA.COM Personas Online @UXPressia /UXPressia /UXPressia Step II: Divide & Conquer Keep in mind that a persona is a representative of a SEGMENT of your target audience. No one person. Nor can it be the face of all customers. We’ll take a UX designer as a persona for our guide. How many personas do you need? For that read the post How Many Personas Is Enough?
  7. 7. WWW.UXPRESSIA.COM Personas Online @UXPressia /UXPressia /UXPressia Step III: Set Demographic Info Authentic demographic data is critical to developing true empathy
  8. 8. WWW.UXPRESSIA.COM Personas Online @UXPressia /UXPressia /UXPressia Step IV: Describe Persona Background Write down everything you know about your persona’s background
  9. 9. WWW.UXPRESSIA.COM Personas Online @UXPressia /UXPressia /UXPressia Step V: Define Persona Goals This allows you to see how your goals align with customers’ goals. Not to mention that you’ll be able to meet their needs better.
  10. 10. WWW.UXPRESSIA.COM Personas Online @UXPressia /UXPressia /UXPressia Step VI: Motivations & Pain Points This will illuminate what you can do to improve your product and win customers’ loyalty.
  11. 11. WWW.UXPRESSIA.COM Personas Online @UXPressia /UXPressia /UXPressia Step VII: Add Other Ingredients We have pretty much enough, but there’s still a lot of room for improvement. UXPressia Personas Online has loads of sections to describe your personas in the most detailed way possible.
  12. 12. WWW.UXPRESSIA.COM Personas Online @UXPressia /UXPressia /UXPressia WHAT’S NEXT?
  13. 13. WWW.UXPRESSIA.COM Personas Online @UXPressia /UXPressia /UXPressia Personas Online Tool HTTPS://UXPRESSIA.COM/P ERSONAS-ONLINE-TOOL Time to create a Persona yourself with UXPressia’s

×