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IT’S THE
Culture, BUTNOTAS YOU KNOW IT
@svenpet
WHATIS
Culture?
values
norms
language
visions
beliefs
habits
SO, WHATIS CULTURE?
STARTUP
A GREATIDEA
WORK HARD
ATTRACTPASSIONATE PEOPLE
PRODUCTGROWS
$
cash out
no need
FOSTERING CULTURE ?
TALK ABOUTFOSTERING
Culture
DESTRUCTIVE
CultureEXAMPLES
we have heard of them
(and felt sorry)
WHY ARE COMPANIES DOING THAT?
FREDERICK WINSLOW TAYLOR
IT’S HIS FAULT!
efficient workers
thinking managers
TIMES HAVE CHANGED!
WORK HAS CHANGED!
PEOPLE HAVE CHANGED!
COMPANIES…CHANGE SLOWLY
NOWPAST
NOWPAST
PURPOSEPENSION
WHENEVER
WHEREVER
WHATEVER
9-5
OFFICE
WHOLE CAREER
Sven PetersAtlassian Ambassador
@svenpet
svenpet.com
Atlassian co-founder
INNOVATION
CultureOF
1
INNOVATE ?HOW TO MOTIVATE PEOPLETO
GIVETHEM TIMETO TRY
THEIR OWN IDEAS
every quarter
SHIP ITDAY
BRAINSTORM SHOW & WINHACK 24 HOURS
the whole company
INNOVATION WEEK
ONE WEEK EVERY6 WEEKSIDEAS FOR THE PRODUCT
each team individually
INNOVATION TEAM
ONETEAM TRYING IDEAS
INNOVATION TEAM
ONETEAM TRYING IDEAS
didn’t feel responsible for innovations
THE REST
INNOVATION HAPPEN ATANYTIME
INNOVATION HAPPEN
GIVE ITA POSSIBILITYTO GROW
HAPPINESS
CultureOF
2
INNOVATION
MOTIVATION
ITCAN BE HARD
TO SEETHE BIGGER PICTURE
MOTIVATION WORK FOR A REASONIS TO
make the world a better place
MOTIVATION CODE FOR A REASONIS TO
make the world a better place
CODE TO MAKE A DIFF
FOOD BANK WEB PAGE
Atlassian Developer
What about
the rest?
MAKEADIFF.ORG
WORKING
REASON
MAKES US
HAPPIER
FOR A
FUN ! Friday event
Team building
Family & Friends day
HOW HAPPYARE YOU?
AND YOUR TEAM?
SUCKS & SLOW
LEARN
MEASURE
ADAPT
after our company party
ADAPT 91% HAPPY!
TALKED TO UNHAPPYPOEPLE
94% HAPPY!
GROWTH
CultureFOR
3
12
12 natural team size
150
150 Dunbar’s number
150maintain stable social relationship
150+anonymous work places
800+Atlassian’s
SILO PROBLEM
SILO PROBLEM
FINANCE DEVELOPER
BRING PEOPLE TOGETHER
FINANCE DEVELOPER
HUBSPOTFACEWALL
Introduce yourself
some personal stuff
start conversations
TRANSPARENCY
WINS FAILS NEWS QUESTIONS
WIN!
FAIL!
NEW PROGRAM
GREAT QUESTION!
TRANSPARENCYENEMIES
Chat
CONNECTING THETEAM
Chat
z z z
NOBODYMISSES A DISCUSSION
Chat
CONNECTS THE WHOLE ORGANIZATION
TRANSPARENCY
BRING PEOPLE TOGETHER
REMOTE OFFICE
TRANSPARENCY
PACIFICSTANDARD TIME CENTRALEUROPEAN TIME
TRANSPARENCY
CFO CODER
TRANSPARENCY
SPREADS THE CULTURE
TRANSPARENCY
THE DARK SIDEOF TRANSPARENCY
INFORMATION OVERLOAD
NEVER ENDING DISCUSSIONS
MEETING DOESN’TSEEM TO BE NECESSARY
IN PERSON
nothing beats meeting in person
GROWTEAM
Culture
12
6-8
6-8
programming team size
6-8 6-8 6-8
ONE PRODUCT
6-8 6-8 6-8
uses tool X
don’t use a tool
6-8 6-8 6-8
meet when necessary
daily meetings
6-8 6-8 6-8
AUTONOMY
for the team
6-8 6-8 6-8
SPEED
need some support!
fast discussion
6-8 6-8 6-8
TRUST
can change stuff if needed
-> no ownership!
6-8 6-8 6-8
=SCALE
CultureWITH THE SIZE OF THE
COMPANY
GROWS
Culture
MAKE SURE NEW PEOPLE
FITINTO YOUR
if you care!
BE PICKY!
inspect candidates carefully
Programming
Experience
Passion
Beer test
NO HIRE
Programming
Experience
Passion
Beer test
HIRE!
BROGRAMMERTHE
EFFECT
Culture
HIRE FOR A DIVERSE
please more women in technology
Culture
STRONG
hard to get in
HAVING A
BUDDY
BEER
BIKE
new Atlassian
BEER!
Culturehappiness
trust
respect
continuous improvinginnovate
autonomy
WHAT’S IMPORTANTFOR YOUR
Culture?
PRODUCTS COME & GO
PRODUCTS COME & GO
Culture STAYS
THANKS
svenpet.com/talks
@svenpet
PICTURES
http://www.flickr.com/photos/38190880@N06/5736623377
http://www.flickr.com/photos/11248435@N04/7502913456/
http://www.flickr.com/photos/73491156@N00/2739212947/
http://www.flickr.com/photos/60821278@N07/6291929645 
http://www.flickr.com/photos/43322231@N07/4565750318/
http://www.flickr.com/photos/33227787@N05/12827891104
http://www.flickr.com/photos/85966598@N00/265719387
http://www.flickr.com/photos/23566085@N00/8396406730/
http://www.flickr.com/photos/20654194@N07/5130851019 
http://www.flickr.com/photos/54289096@N00/204269498/ 

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