1. Course outline- Layout and Art direction
Fall 2014
Lori Peck, instructor
October 6th, 2014
Week 2: Color and it’s meaning
Guidelines on how to critique work in class
In class review of homework
Technical color information- CMYK vs RGB, what is Pantone, etc
Tips on printing
Color in layout:
-color combinations and the color wheel
-how colors affect each other, optical illusions
-hand out: color meanings-how people react to different colors
-examples of great uses of colors in design history:
Saul Bass- American Designer/Art Director (May 8, 1920 – April 25, 1996)
Iconic American logos: AT&T, United Airlines, Dixie, Quaker, Girl Scouts, United Way...
*Psycho -Alfred Hitchcock
*Vertigo -Alfred Hitchcock
*The Man with a Golden Arm-Otto Preminger
*North by Northwest -Alfred Hitchcock
*Anatomy of a murder-Otto Preminger
*Mad Mad World- Stanley Kramer
In class exercise: Beginning a projectbuilding a color story.
You won American Idol. Now you need a logo for your new CD.
-what are your colors? Why? What do you wish to convey about you and your music by their choices?
Homework: Building a brand: You inherited an airstream, so now you are going to open your very own
food truck. Design your logo, build a color story that reflects your cuisine. Go even farther and design
employee t-shirts, menu’s, the actual trailer...
Design inspiration from current ad/design world
If time allows:
In class exercise: Ugly logo redesign think like an art director and make color choices
that aren’t arbitrary. Use appropriate colors- choose colors that would be appropriate for different
categories and targets.