What evidence is there to suggest that Latino consumers can be a powerful force in driving revenue for environmentally and socially responsible products? What myths about Latinos have been serving as roadblocks to tapping that consumer segment? What do brand, marketing and communications executives need to know to reach Latinos with news of innovation for sustainability, and respective sales?

1. Green and Brown: What
America’s Changing
Demographics Mean for
Brands of the Future
Graciela Tiscareno-Sato, Latinnovating: Green
American Jobs and the Latinos Creating Them
Nayelli Gonzalez, Saatchi & Saatchi S
Jason Riveiro, Sherwin-Williams
Verena Sisa, Conill

2. Green and Brown:
What America's Changing
Demographics Mean for
Brands of the Future

4. By the Numbers:
America’s Fastest Growing Segment

7. Myth #1:
Latinos Are Not Environmentalists

9. Myth #2:
Latinos Don’t Want to Buy Green

11. Myth #3:
Spanish-language Ads Are the Only
Way to Reach Latinos

13. Thank You!
Thank You
Nayelli Gonzalez
@nayelligonzalez
saatchis.com/ideas