3. Operational challenges & Solutions
Issues Solution
Quality
Sync gap between audio and video
Conversion & Continuity issues
Maintaining flow of both audio and
video
Data uploading & downloading
The organisation should be scalable
Website handling
Handling user traffic & not crashing
Content handling
Updating the content on website
Logistics & Supply chain
Reducing lead time for customers
Provide Quality check before
uploading. Review Button: if more
review button is clicked then
video will be checked and see if
there is quality issue or audio
video mismatch
Enhance software strength
A dedicated content handling
team to update regularly
Freelance dubbing artists on
board for faster response time
4. Mobile App
challenges
Revamping the code
as per the OS of the
Smartphone
Keeping the app light
and robust so that it
works well with 2G
also
Changing the look
and feel of the App
Cloud based App
As per the annexure given the internet penetration is increasing but not much
on computer. So it is recommended to go for mobile app and grab the
opportunity before it is too late . Mobile app would be great platform to
increase footfall as it can be used while travelling
Mobile App
that can be
used offline
would also be
good
Operational challenges in making Mobile App
5. Target IGNOU students: students who need the site the most as they study from
home
All distance learning program : Contact all deemed and govt. universities which
offer distance learning
NGO and NPO working for education of people in different cities : They have
lack of resources and they would welcome technology which can really help them
scale up
Day care/ play school/ pre school : tie up with them so that they show the videos
(Jingle /rhyme) to students in different languages
Cook delicious food from home : for housewife and foodies
Encouraging students to have fun and study during long summer holidays
Foreign language / regional language : easy to know the basics of various
languages now . They are just a click away why to waste money when you can
learn at home
Tie up with bars or pubs which offer karaoke in house : the facility can be used in
various such places where people can see the song words and sing at the same
time
Telebrands video in different language (source of revenue also) : placing exclusive
videos as well as ads in beginning of video
1st
Phase
(focus on
increasing
awareness
)
2nd
Phase
(reaching
masses ,
getting
more
footfalls )
Go to strategy
6. Tie up with state government : Teachers in government school (especially rural) is
less so making them understand the benefits of site. Teaching student in there local
as well as other language
Madarsas : Teaching subjects in various language (especially urdu). This site can be
used extensively at Madarsas to learn in different languages.
Targeting states with lowest rate of literacy ( U.P, bihar) where in facilities and
teachers are not enough.
Targeting state that are investing heavily in technology for teaching
ITI colleges can be targeted for knowing different techniques and they could benefit
from watching videos in their native languages which is easier for them to grasp
Targeting places with highest penetration of TAB / smart phones in tier two cities
Education for all campaign
7. •Capital is required for Advertisements and Promotions. So Angel Investors is
the best option at the present moment
•JV or VC can be looked as future option
8. What should be the revenue generation model of
Dubroo?
Parallel Source
of IncomeADs of other
sites on
DUBROO such
as Gaana.com,
banner ads,
during video.
Keep a separate
section for budding
artist #buddubs,
charge these bands
some money to
register online.
9. Crowdfunding
This is a less orthodox approach, but it works wonderfully for many organizations in need for money but
need to make sure you carefully look at the terms and rates, and perhaps have a legal advisor chime in.
Donation/Reward crowdfunding
People invest simply because they believe in the cause. Rewards can be offered (often called reward
crowdfunding), such as acknowledgements on an album cover, tickets to an event, regular news updates,
free gifts and so on. Returns are considered intangible.
Debt crowdfunding
Investors receive their money back with interest. Also called peer-to-peer (p2p) lending, it allows for the
lending of money while bypassing traditional banks. Returns are financial, but investors also have the
benefit of having contributed to the success of an idea they believe in.
Equity crowdfunding
People invest in an opportunity in exchange for equity. Money is exchanged for a shares, or a small stake in
the business, project or venture.
Pros
Large no. of investors each with small amount gives more security for the current owner.
Cons
Incase if the company gets negative headlines investors will start withdrawing money as result devaluation of
company and threat of a potential takeover.
Investment companies and angel investors
This is most difficult to secure, it’s all about PR and marketing even at this level. Some investment companies
have very clear directions for pitching while others will basically come to you. To pique the interest of
these lucrative investors,. You might be exactly what they’re looking for, but not if you’re not visible.
If DUBROO implements the plan as given above the footfall on DUBROO will increase which will further
help in implementing crowd funding.
Financing/ Raising
Capital
10. CONT.
Donation/Reward crowdfunding is a better option for DUBROO as it is placing itself as
education for all in INDIA which will gather support from all parts of the society
Debt crowdfunding It really depends on the bargaining power of investor as good
invests give reliable return but with lower interest.
These two are better option for DUBROO as it is long term, leads to grater valuation
and higher visibility but an unorthodox approach
