Running Head BUSINESS PROBLEMBUSINESS PROBLEM 45Trans.docx

Running Head: BUSINESS PROBLEM
BUSINESS PROBLEM 45
Transferable Skills Exemplary and Reflection Assignment
Name:
Institution:
Course: B280/GEB2930
Date: 06/17/16
Business Problem
Name: Rodney Wheeler
Institution: Rasmussen College
Lecturer: Venus Fisher
Date: 04/10/16
MovieFlix Company is faced majorly with the problem of
marketing and customer loyalty, specifically the challenge of
marketing and locating potential customers and retaining the

existing ones effectively (Sin, et al, 2005).
For any company, one thing that they must be clear about is that
the customers they have are not exploitable sources of income
but rather business assets that are to be nurtured overtime (Sin,
et al, 2005) but as for MovieFlix it has not managed to retain
the few customers it has. Without customers the business cannot
run, and as for MovieFlix with the challenge it has of
maintaining the customers it has and worse to it locating and
identifying new ones is becoming difficult as the days go by,
how then can it flourish in business? This totally is a problem
that can, and in the long run will, paralyze the company to
liquidation if not solved as early as possible.
Since the 1990s, customer loyalty has been a very popular
marketing strategy because it has been seen as the major driver
of any company’s profitability (Reichheld et al, 2000) but as for
MovieFlix it is yet to adopt this strategy. Having customers who
are very loyal to the company means certainty in income, and
also gives a chance to the company to serve the customers well
meeting their needs. Note, created customer loyalty is supposed
to create profit overnight (Reinartz & Kumar, 2002).
Now, having a problem like this one for MovieFlix has got
several causes and are interrelated somehow. One of the most
likely cause specifically for MovieFlix is the leadership
structure of the company. As seen, the structure is not that
efficient to help the marketing department function efficiently
(Duffy 2003). This may be due to ignorance or personal issues
with the department heads, because the whole leadership should
be united in helping the marketing department distribute their
services efficiently and widely. It is awkward to have an
efficient input yet the output is not efficient.
Another cause is the employee’s loyalty to the company. With
the little help accorded to the marketing department, they are
yet to explore maximum potent they have to market the
company services (Heskett et al, 1992). Since I said the causes
are related, this employee loyalty case for MovieFlix flows
stems out from the problems in the leadership structure. It

shows that the leadership of the company is yet to understand
how employee loyalty is important (O’Brien & Jones, 1995) so
that it moves to empower them maximize their energy whenever
accorded a task. If the employees were very loyal to the
company to maximize their potent then even if the leadership
had issues it would not have affected the company’s profit
making this much.
Also, the company lacks of a good strategy to identify and reach
customer widely. If clearly seen, the competitors have advanced
in how they locate their customers. One of the decision tools
used by competitors to identify new market is the ESRI
Business Analyst Online, which has helped those companies
advance radically yet MovieFlix is yet to make such strides.
This can be related to issues with the leadership of the company
not even focusing on how to reach out wide.
If the problems with MovieFlix are not fixed as early as
possible then some of the consequences would be losing more
and more customers, leadership head will be constantly be
fighting and blaming department heads meaning no progress and
growth in the company. This may eventually end up in
liquidation of the company. Moreover, the employees the
company has will no longer have interest in the company but
just to make a living. This will mean they won’t have
aggressiveness in the market and hence result in more and more
losses to the company.
References
Duffy (2003) ‘Internal and external factors which affect
customer loyalty’, Journal of Consumer Marketing, 20 (5)
Heskett, J. & Jones, T. & Loveman, G. W. & Sasser, Jr., W. &
Schlesinger, L. A. (1992) ‘Putting the Service-Profit Chain to
Work’, Harvard Business Review,86 (7)
Reichheld, F.F. and Schefter, P., (2000), “E-Loyalty”, Harvard
Business Review, Vol.78, No. 4,
Reinartz, W. & Kumar, V. (2002) ‘The Mismanagement of
Customer Loyalty’, Harvard Business Review, 80 (7)

Sin L.Y.M., Tse A.C.B., Yim F.H.K. (2005), CRM:
conceptualization and scale development. European Journal of
Marketing, 39(11/12)
Total Points Possible
30
Insufficient/Not Evident
Progressing
Competent
Exemplary
Earned Points
Described the business problem. (4 Max Point Value)
(0pts.)
Content was not included or incomplete, and/or extremely
inaccurate
(1pts.)
Content shows a basic understanding of key ideas, yet includes
some inaccuracies.
(2-3pts.)
Content meets criteria with minimal errors, is accurate and
shows a clear understanding through appropriate examples and
explanations.
(4 pts.)
Content meets or exceeds criteria, is accurate and shows an
extraordinary understanding through rich examples and
explanations.
4
Discussed why it is a problem for businesses.
(4 Max Point Value)
(0pts.)
inaccurate
(1pts.)
some inaccuracies.
(2-3pts.)

explanations.
(4 pts.)
explanations.
4
Described why the problem exists or what causes it.
(4 Max Point Value)
(0pts.)
inaccurate
(1pts.)
some inaccuracies.
(2-3pts.)
explanations.
(4 pts.)
explanations.
4
Discussed some of the consequences if the problem goes
unsolved.
(4 Max Point Value)
(0pts.)
inaccurate
(1pts.)
some inaccuracies.
(2-3pts.)

explanations.
(4 pts.)
explanations.
4
Writing is free from spelling and grammar errors. Included an
introduction paragraph with thesis, and conclusion paragraph.
Used proper writing mechanics including proper grammar,
sentence structure, transitions, and punctuation
(4 Max Point Value)
(0pts.)
Paper is not submitted or more than 10 errors in English
grammar and mechanics observed. No introduction paragraph,
thesis, or conclusion paragraph included. Proper writing
mechanics were not used.
(1 pts.)
6-10 errors in English grammar and mechanics. Missing 2 or
more of the following: introduction paragraph with thesis, and
conclusion paragraph. Proper writing mechanics somewhat used.
(2-3 pts.)
3-5 errors in English grammar and mechanics, and/or missing 1
or more of the following: introduction paragraph with thesis,
and conclusion paragraph. Proper writing mechanics mostly
used.
(4 pts.)
0-2 errors in English grammar and mechanics. Included an
sentence structure, transitions, and punctuation.
4
Paper meets minimum 2-page length requirement. Provided an
APA formatted title page
(3Max Point Value)
(0 pts.)

Paper is not submitted.
(1 pts.)
Paper is less than 1 page in length, and/ or no APA title page
provided.
(2 pts.)
Paper is between 1-2 pages in length and/or no APA title page
provided.
(3 pts.)
Paper is at least 2 pages in length. APA formatted title page
provided.
3
Transferable Skills
Communication:
Writing exhibits appropriate, audience-specific tone and spoke
from a “consultant” point of view. Vocabulary tied to the
purpose of the research.
(3 Max Point Value)
(0 pts.)
Writing is inappropriate, does not use audience-specific tone
and vocabulary is not tied to the purpose of the research.
(1 pts.)
Writing is somewhat exhibits audience-specific tone. Did not
fully speak from the correct point of view. Vocabulary didn’t
properly represent the purpose of the research.
(2 pts.)
Writing is mostly exhibits audience-specific tone. Did not fully
speak from the correct point of view and/or vocabulary didn’t
(3 pts.)
3
Information Literacy:
Used proper APA format and included in-text citations for

paraphrased or quoted material. Included a properly formatted
APA reference page with a minimum of 4 credible sources
including, 2 being academic sources. (4Max Point Value)
(0 pts.)
No sources used. No elements of APA formatting used.
(1 pts.)
More than one of the required sources is missing from the
research. Some elements of APA formatting used. Did not
include in-text citations for paraphrased or quoted material.
(2-3 pts.)
One of the required sources is missing from the research. Most
elements of APA formatting used and/or did not include in-text
citations for paraphrased or quoted material.
(4 pts.)
including, 2 being academic sources.
4
Business Letter

Date: 04/16/16
Rodney Wheeler
Rasmussen Consulting
28 Green St. Suite 14
Upstate, NY 10947
April 14, 2016
Mr. Peter Smith
MovieFlix
48 Stanstead Road
London SE27 1HF
For the attention of the Operations Manager
Dear Mr. Smith,
I would like to take this opportunity to thank you for the
positive response you gave us concerning the distribution
concerns you had raised in the earlier communiqué that we
addressed. After acknowledging the distribution channel issues,
a huge amount of research must go into determining the
methodology of carrying out the distribution activities in a way
in which your marketing goals will be accomplished. According
to Lobato (2012), there are a number of steps you may need to
consider before you make any marketing related decisions, how
the decisions will affect your relationships with your existing
business partners. There three key factors to consider when
setting up the distribution structure that I would like to mention
for your consideration.

Marketing Decisions
Your strategy of distribution can be affected by the decisions
made other areas like the promotion. These are the activities
that have to be done in order to sell the products to customers.
Since different products need different activities in order to
trigger a sales promotion (Lobato, 2012). Pricing also affects
marketing since the price has to ensure all persons in the
distribution channel are able to earn an income from the
product. The targeted market will also determine the decision
for marketing of the product thus it is incumbent upon the
organization to make a decision that would adequately meet the
customer’s needs.
Level of Coverage
This determines how the channel will be shaped and there are
three aspects of coverage that are considered when setting up a
channel.
Lobato (2012), states initially through the intensive coverage
strategy which entails distributing a product widely in all
locations that the product can be sold. This is common with
low-priced products that target huge markets.
Then there is the selective coverage where the distribution is
not done in every place but in few selected places where
targeted marketing can be utilized and used to sell the product.
Lastly is the exclusive coverage where the one sells high-end
products to a niche market this is commonly done for expensive
high-end products, these products also have a high level of
customization and special after sale service for the customers
who purchase the products.
The importance of this is that it gives insight into how the
intensity of distribution will be done.
Infrastructure
You also need to be aware of the infrastructure since it could be
a complex factor that could affect how the channel is
established. Lobato (2012) reveals how after planning one may
have envisaged how a certain network of distribution may be
done but in actual sense, the same methodology may not bring

the exact results. This is especially when one needs to venture
into foreign markets, thus, this issue needs to be ironed out
before the distribution channel is established.
Kind Regards
Rodney Wheeler
References
Lobato, R. (2012). Shadow economies of cinema: Mapping
informal film distribution. London: Palgrave Macmillan [on
behalf of the] BFI.
30
Progressing
Competent
Exemplary
Earned Points
Discussed the latest developments surrounding the issue. (4
Max Point Value)
(0pts.)
inaccurate
(1pts.)
some inaccuracies.
(2-3pts.)

explanations.
(4 pts.)
explanations.
4
(3Max Point Value)
(0 pts.)
(1 pts.)
provided.
(2 pts.)
provided.
(3 pts.)
provided.
3
Transferable Skills
Critical Thinking:
Let MovieFlix know that they have researched the issue and
what their conclusions are for their company based on their
research. (4 Max Point Value)
(0pts.)
inaccurate
(1pts.)
some inaccuracies.
(2-3pts.)

explanations.
(4 pts.)
explanations.
4
Critical Thinking:
Described what the first steps will be in helping them to resolve
their issue. Explained why it’s important that these be the first
steps and what your role will be in helping them to implement
these first steps (6 Max Point Value)
(0pts.)
inaccurate
(1-2pts.)
some inaccuracies.
(3-4pts.)
explanations.
(5-6 pts.)
explanations.
6
Communication:
Followed proper business formatting guidelines and use “block
letter formatting (4 Max Point Value)
(0pts.)
inaccurate. Didn’t include any of the block formatting
guidelines
(1 pts.)
Content shows a basic understanding of block formatting and
business writing guidelines. Some elements were still missing

(2-3 pts.)
Content meets criteria with minimal errors. Small elements of
block letter format and business guidelines were missing.
(4pts.)
Content meets or exceeds criteria, is accurate and shows a
complete understanding block formatting and business writing
rules and guidelines.
4
Communication:
from a “consultant” point of view. (3 Max Point Value)
(0 pts.)
and vocabulary is not tied to the purpose of the research.
(1 pts.)
fully speak from the correct point of view. Vocabulary didn’t
(2 pts.)
speak from the correct point of view and/or vocabulary didn’t
(3 pts.)
3
Communication:
(4 Max Point Value)
(0pts.)

(1 pts.)
(2-3 pts.)
used.
(4 pts.)
4
Digital Fluency:
Submitted paper to Grammarly downloaded and attached PDF
grammar report as a separate attachment. (2 Max Point Value)
(0pts.)
Paper not submitted to Grammarly. No PDF grammar report
attached.
N/A
(1 pts.)
Paper submitted to Grammarly, but didn’t not properly attach
PDF report as a separate attachment.
(2 pts.)
Submitted paper to Grammarly downloaded and attached PDF
grammar report as a separate attachment.
1
The PDF attached was not appropriate report.
Business Ethics

Instructor: Venus Fisher
Date: 04/22/16
Ethical Basis of Solving Business Problems
Every business encounters ethical challenges one in a while
working in any business environment. The ethics in business
can be defined as acting in a manner consistent with the moral
values and principles espoused in the business environment.
There are some major factors that cause unethical practices in
the business environment you are operating in and this could be
detrimental to the business you are currently operating in.
Trevino & Nelson (2011), state how if you lack integrity when
dealing with distributors clients and suppliers it could adversely
affect how you relate with the clients. Lack of integrity means
doing business that is devoid of any honesty and fairness that
would make the business incur heavy financial costs,
incarceration and eventually loss of clients. The business should
operate in an environment that should emit a sense of belief and
honesty with customer dealings and decency in the way they use
sensitive information about their clients.
If the organization lacks a clear framework for relationships
within the organization then this could affect the relationship
between the organization and its clients there should be a clear

statement of the values through the mission and vision of the
organization. This would stem the tendency of employees to set
their own agenda above that which the organization was formed
especially in their dealings with the clients. According to
Trevino & Nelson (2011), it would also forestall the tendency of
the employees within the organization to want to act
unethically.
If in its dealings with clients there is a conflict of interest then
it would set the platform for unethical practices in the business
environment. This is when an employee would use a business
situation to propagate their own personal advantage in a
business relationship this could have adverse effects on the
bottom line of the company and should at all costs be
forestalled.
If the organization participates in misleading advertising the
company could be involved in unethical behavior which could
affect the integrity of its dealings with customers and thus could
be subject to outside litigation, fines and even loss footing with
the clients in business dealings. The management should try as
much as possible to present an accurate picture in its
advertising campaigns in the market.
Steps in Solving the Ethical Dilemmas in Business
As a consultancy we can help you be able to solve this issue
without having to suffer adverse effects. Before we even try and
understand what the ethical issue is we can draw up for the
organization a code of ethics and conduct. Trevino & Nelson
(2011) reveal the purpose of the code of ethics and conduct will
be to provide to the staff within the organization, clients,
suppliers and business partners proper guidelines on how to act
within or without or for the organization. This will set out a
good platform on how to deal with any problem that would arise
from the dealings within and to some extent outside the
organization.
The steps involved in dealing with the problem based on the
code of ethics then would be as follows; the area of conflict or
responsibility is determined and the person in breach of the

code of ethics is summoned. The key area in which the breach
occurs is determined and any values connected to this are
evaluated for meaning within the context of the breach. The
reason the person in breach is determined then the severity of
action against the breach is determined. An action plan for the
unethical practice is determined. A plan of mitigation of the
effects of the breach are implemented, the staff in the
organization could also be trained on how they can be able to
make ethical decisions with the best interests of the
organization at heart.
References
Trevino, L. K., & Nelson, K. A. (2011) Managing business
ethics: Straight talk about how to do it right. New York: John
Wiley.
30
Progressing
Competent
Exemplary
Earned Points
(4 Max Point Value)
(0pts.)
(1 pts.)

(2-3 pts.)
used.
(4 pts.)
4
(3Max Point Value)
(0 pts.)
(1 pts.)
provided.
(2 pts.)
provided.
(3 pts.)
provided.
3
Transferable Skills
Ethics and Professional Responsibility:
Explained to the leadership at MovieFlix why it’s important to
take an ethical approach to solving their business problem (6
Max Point Value)
(0pts.)
inaccurate
(1-2pts.)

some inaccuracies.
(3-4pts.)
explanations.
(5-6 pts.)
explanations.
6
Discussed how using good business ethics can enhance their
profitability (6 Max Point Value)
(0pts.)
inaccurate
(1-2pts.)
some inaccuracies.
(3-4pts.)
explanations.
(5-6 pts.)
explanations.
6
Describe some of the consequences that they could face if they
behave unethically when trying to solve the problem selected
for the project.
(7 Max Point Value)
(0pts.)

inaccurate
(2-3pts.)
some inaccuracies.
(4-5pts.)
explanations.
(6-7 pts.)
explanations.
7
Information Literacy:
including, 2 being academic sources. (4Max Point Value)
(0 pts.)
No sources used. No elements of APA formatting used.
(1 pts.)
More than one of the required sources is missing from the
research. Some elements of APA formatting used. Did not
include in-text citations for paraphrased or quoted material.
(2-3 pts.)
One of the required sources is missing from the research. Most
elements of APA formatting used and/or did not include in-text
citations for paraphrased or quoted material.
(4 pts.)
including, 2 being academic sources.
1
Although you provided a well-written paper, you only provided
one of four sources required.

Strategic Planning
Date: 04/29/16
Strategic Planning
Introduction
MovieFlix is an online site that enables individuals to search,
stream and also download various genres of movies. It is one of
the leading movie providers on the web and it is based on
Hollywood. The company ensures that they have a very rich
library of full movies and TV shows which usually more than
4000 are. It offers individuals with an opportunity to enjoy fast
movie download at a subscription fee.
SWOT Analysis
Strengths
1. Broad content selection
2. Great customer service
3. Great reputation
Weaknesses
1. Deals with subscription terms
2. Weak supply chain

3. Weak management
Opportunities
1. Growing online markets
2. Provision of new services
3. Better advertising
Threats
1. Great competition
2. Volatile cost
3. Presence of substitutes
The table above shows the SWOT analysis of the movie
provider company. The SWOT analysis shows the Strengths,
weaknesses, the opportunities as well as the threats that the
company has. The first category to look at is the strengths. The
first strength is the fact that the company has a very wide range
of content that it offers to its consumers. As earlier mentioned,
they offer a very wide variety of movies usually more than 4000
movies across all the different genres. This means that their
consumers can enjoy convenience as they can locate all their
favorite movies on one site. Apart from movies, they also offer
their consumers with content such as interviews with celebrities
as well as television shoes. The company also offers a very high
level of customer service for their customers. They have a
customer service line that is open pen and accessible 24 hours
every day. The consumers are also treated with other packages
to enhance their satisfaction such as the provision of personal
movie recommendations from the site, they can be able to view
movie premieres, and they are given the choice of the player
that is between real player and the windows media player
(https://datafox.com/movieflix). This enhances the loyalty of
their consumers. Finally, the company has a very good
reputation since it is known as the largest provider of movies
which has helped them earn a larger market share.
The weaknesses that the company has are first the fact that
people have to pay for their services which are outdated since
people can be able to access those services for free. They also

have a weak supply chain as well as a weak management which
affects the effectiveness of the operations of the business. The
company also faces opportunities such as the growing online
market. As more people are joining social media site and getting
to learn more about the Internet, the company can gain a larger
market share. The company can also incorporate other new
services to help gain a larger share of the market by targeting
other different market segments. Finally, the company can
engage in more advertising to help create more awareness and
consequently attract more customers. Finally, this company
faces threats, and the main one comes in the form of
competition. The company faces competition from other sites
such as uTorrent, and the competition is intensified due to the
fact that most of the services offered by their competitors are
free while one has to pay for their services. These competitors
act as the substitutes for the services that the company offers.
The competition also occurs due to the presence of so many
movie stores which sell movies at a small fee and saves the
customer downloading effort and time.
Problem-Solving Steps
1. Problem identification
It is important for the team to take time and figure out exactly
what is going wrong. The identification of the right problem
forms the basis for developing the right solutions to the
situation (Aken, Berends & Bij, 2012).
2. Cause Description
After the problem has been identified, the team should try to
find the reasons why the problem is occurring so as to be able to
solve it right from the roots.
3.
Solution

s formulation
The team should come up with various alternative solutions
from which the best is selected. The solutions should be
developed through brainstorming so as to be more effective.
4. Implementation and monitoring of the solution
The best solution picks should be put into action and closely
monitored to evaluate whether it is solving the problem as it
was set out to do. If it is not then, necessary adjustments should
be made.
Conclusion
When a team is set put to solve the problem in the business and
in the presence of the above information about the business and
the way to go about solving the problem, the team should take
approximately three weeks to complete.

References
Aken, J., Berends, H. & Bij, H. (2012) Problem Solving in
Organizations: a Methodological Handbook for Business and
Management Students. Cambridge: CAMBRIDGE University
Press.
https://datafox.com/movieflix
30
Progressing
Competent
Exemplary
Earned Points
(4 Max Point Value)
(0pts.)

(1 pts.)
(2-3 pts.)
used.
(4 pts.)
4
(3Max Point Value)
(0 pts.)
(1 pts.)
provided.

(2 pts.)
provided.
(3 pts.)
provided.
3
Transferable Skills
Communication:
from a “consultant” point of view. (3 Max Point Value)
(0 pts.)
(1 pts.)
fully speak from the correct point of view.
(2 pts.)
speak from the correct point of view
(3 pts.)
from a “consultant” point of view.
3
Critical Thinking:
Included a detailed a SWOT analysis with a minimum of 3

internal strengths, 3 internal weaknesses, 3 external
opportunities, and 3 external threats business problem (7 Max
Point Value)
(0pts.)
inaccurate
(2-3pts.)
some inaccuracies.
(4-5pts.)
explanations.
(6-7 pts.)
explanations.
7
Critical Thinking:
Discussed why they are strengths, weaknesses, opportunities,
and threats (6 Max Point Value)
(0pts.)
inaccurate
(1-2pts.)

some inaccuracies.
(3-4pts.)
explanations.
(5-6 pts.)
explanations.
6
Critical Thinking:
Detailed the rest of the steps that they will guide MovieFlix
through to reach a positive resolution to their problem. Provided
their leadership team with a timeframe for when you anticipate
the project to be completed by.
(7 Max Point Value)
(0pts.)
inaccurate
(2-3pts.)
some inaccuracies.
(4-5pts.)

explanations.
(6-7 pts.)
explanations.
7
Team Building
Date: 05/06/16

Problem-Solving Teams
Introduction
Strategic planning entails coming up with solutions that try to
solve existing corporate problems and consequently, increase
profits while maximizing the welfare of the shareholders.
MovieFlix is a company with an online platform where
customers are able to view, search, watch, and stream live
music, videos, and movies. Since the company makes profit
from traffic generated through the internet only, it becomes
increasingly complicated to come up with a plan for this kind of
market. However, previously, after carrying out a SWOT
analysis of the company and its products as well as its internal
and external environment, a problem-solving tree came up. The
principal aim of this paper is to develop working teams with
clearly defined job descriptions that will spearhead the

implementation of the problems detected earlier.
Discussion
Implementation of the solution follows a series of steps, the
first step being identification of the problem. Therefore, the
first team is the Troubleshooting Team. The troubleshooting
team is by far the most important team among all the other
teams because it is through it that all the other teams derive
their relevance. The group shall have the task of identifying
where the problem in the company lies, and describing it in a
detailed manner to enable the other subsequent teams to
understand. Sources of the problem might be the customer base
of MovieFlix, the composition of the internal management, or
the external environment that the company is concerned with.
Therefore, Rasmussen Consulting ought to pay keen attention
when constituting this team due to its immense importance.
The second team that Rasmussen Consulting ought to put in
place is the analysis team. Through this group, the consulting
company shall have a perfect view of what the problem
identified earlier is. The group’s task will, therefore, entail
establishing the cause of the problem, the various dimensions
that the problem takes, the extent to which the identified
problem affects the welfare of MovieFlix, as well as simplifying
the problem to enable easy solution. Similarly, as much as the

analysis team is wholly dependent on the output of the
Troubleshooting team, the former is also the determinant of the
success of its successor. Therefore, Rasmussen Consulting
should ensure that this group encompasses the best analytical
brains, which have an eye for detail that it can gather.
Identifying the problem and analyzing it is not important since
it does not yield solutions to the problem. Thus, Rasmussen
Consulting should form the

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