Assignment RubricUnit 7 Assignment Rubric. Refer to the Assignment directions for specific content requirements.Instructors: Enter total available points in cell H2, and values between 0 and 4 in the yellow cells in the Score column. Total available points =55Content RubricIntroductoryEmergentPracticedProficient/MasteredScoreWeightFinal Score0–1.92–2.93–3.94Content QualityStudent successfully completes less than 55% of the Common Pediatric Diagnostic Labs template. Chart data contains minor and/or major errors, and data may not follow current guidelines.Student successfully completes 55–75% of the Common Pediatric Diagnostic Labs template. Chart data contains minor errors and no more than one major error. Data follows current guidelines.Student successfully completes 76–97% of the Common Pediatric Diagnostic Labs template. Chart data may contain a few minor errors, and follows current guidelines.Student successfully completes 98–100% of the Common Pediatric Diagnostic Labs template. Chart data is accurate with current guidelines. 90%0.00ResourcesDoes not include any resources (0) or sources utilized are not relevant and credible sources of information (1).Most sources utilized are not relevant and/or credible.Supports most opinions and ideas with relevant and credible sources.Supports all opinions and ideas with relevant and credible sources of information. 10%0.00Content Score0Writing Deduction RubricIntroductoryEmergentPracticedProficient/MasteredScoreWeightFinal Score0–1234Grammar & PunctuationThe overall meaning of the paper is difficult to understand. Sentence structure, subject verb agreement errors, missing prepositions, and missing punctuation make finding meaning difficult.Several confusing sentences or one to two confusing paragraphs make understanding parts of the paper difficult, but the overall paper meaning is clear. Many subject verb agreement errors, run-on sentences, etc. cause confusion.A few confusing sentences make it difficult to understand a small portion of the paper. However, the overall meaning of a paragraph and the paper are intact. There may be a few subject verb agreement errors or some missing punctuation.There are one or two confusing sentences, but the overall sentence and paragraph meanings are clear. There are a few minor punctuation errors such as comma splices or run-on sentences.35%0.00SpellingThe many misspelled words and incorrect word choices significantly interfere with the readability.Many typos, misspelled words, or the use of incorrect words making understanding difficult in a few places.Some misspelled words or the misuse of words such as confusing then/than. However, intent is still clear.A few misspelled words normally caught by spellcheckers are present but do not significantly interfere with the overall readability of the paper.35%0.00Order of Ideas & Length RequirementPaper has some good information or research, but it does not follow assignment directions and is lacking in overall organizat.

1. Assignment RubricUnit 7 Assignment Rubric. Refer to the
Assignment directions for specific content
requirements.Instructors: Enter total available points in cell H2,
and values between 0 and 4 in the yellow cells in the Score
column.
Total available points =55Content
RubricIntroductoryEmergentPracticedProficient/MasteredScore
WeightFinal Score0–1.92–2.93–3.94Content QualityStudent
successfully completes less than 55% of the Common Pediatric
Diagnostic Labs template. Chart data contains minor and/or
major errors, and data may not follow current
guidelines.Student successfully completes 55–75% of the
Common Pediatric Diagnostic Labs template. Chart data
contains minor errors and no more than one major error. Data
follows current guidelines.Student successfully completes 76–
97% of the Common Pediatric Diagnostic Labs template. Chart
data may contain a few minor errors, and follows current
guidelines.Student successfully completes 98–100% of the
Common Pediatric Diagnostic Labs template. Chart data is
accurate with current guidelines. 90%0.00ResourcesDoes not
include any resources (0) or sources utilized are not relevant
and credible sources of information (1).Most sources utilized
are not relevant and/or credible.Supports most opinions and
ideas with relevant and credible sources.Supports all opinions
and ideas with relevant and credible sources of information.
10%0.00Content Score0Writing Deduction
RubricIntroductoryEmergentPracticedProficient/MasteredScore
WeightFinal Score0–1234Grammar & PunctuationThe overall
meaning of the paper is difficult to understand. Sentence
structure, subject verb agreement errors, missing prepositions,
and missing punctuation make finding meaning difficult.Several
confusing sentences or one to two confusing paragraphs make
understanding parts of the paper difficult, but the overall paper
meaning is clear. Many subject verb agreement errors, run-on

2. sentences, etc. cause confusion.A few confusing sentences make
it difficult to understand a small portion of the paper. However,
the overall meaning of a paragraph and the paper are intact.
There may be a few subject verb agreement errors or some
missing punctuation.There are one or two confusing sentences,
but the overall sentence and paragraph meanings are clear.
There are a few minor punctuation errors such as comma splices
or run-on sentences.35%0.00SpellingThe many misspelled
words and incorrect word choices significantly interfere with
the readability.Many typos, misspelled words, or the use of
incorrect words making understanding difficult in a few
places.Some misspelled words or the misuse of words such as
confusing then/than. However, intent is still clear.A few
misspelled words normally caught by spellcheckers are present
but do not significantly interfere with the overall readability of
the paper.35%0.00Order of Ideas & Length RequirementPaper
has some good information or research, but it does not follow
assignment directions and is lacking in overall organization and
content.The order of information is confusing in several places
and this organization interferes with the meaning or intent of
the paper. However, the paper has a generally discernible
purpose and follows assignment directions overall.The order of
information is confusing in a few places and the lack of
organization interferes with the meaning or intent of the paper
in a minor way.The overall order of the information is clear and
contributes to the meaning of assignment. There is one
paragraph or a sentence or two that are out of place or other
minor organizational issues. A few sentences may be long and
hard to understand. Meets length
requirements.20%0.00APAThere is some attempt at APA
formatting and citing. There are one or more missing parts such
as the cover page or references list. Citation information may be
missing. Citation mistakes make authorship unclear.There is an
attempt to use APA formatting and citing. There are both in-text
citations and reference listings. Citation information may be
missing or incorrect (i.e., websites listed as in-text or reference

3. citations). There is an attempt to cite all outside sources in at
least one place. Authorship is generally clear.There is an overall
attempt at APA formatting and citation style. All sources appear
to have some form of citation both in the text and on a reference
list. There are some formatting and citation errors. Citations
generally make authorship clear.There is a strong attempt to cite
all sources using APA style. Minor paper formatting errors such
as a misplaced running head or margins may occur. Minor in-
text citation errors such as a missing page number or a
misplaced date may occur. Quotation marks and citations make
authorship clear.10%0.00Writing Deduction0.00Final
Score0.00Percentage0.00%Feedback:
MKTG 3850:001
Buyer Behavior & Relationships Marketing
Fall 2018
University of Toledo
Exam 2
This is the ESSAY section of Exam 2. Answer Q36 and two of
the other questions in this section.
THE administration of the exam is based on the students’
understanding that it is a “take-home” exam and should be
worked on individually and independently. Students
acknowledge that they will not discuss with others anything
about the exam once the exam becomes available. Students also
agree that they will direct any questions about the exam,
regardless of their nature, to the professor only. Students agree
to abide by the highest standards of academic integrity.
Specific Instructions for Exam 2:
1. Place your name and Rocket number on the cover sheet, in
the appropriate places below.
2. Keep this entire cover page, including the instructions, with
your exam document that you turn in.

4. 3. Type your response to each essay question below each
question. Label the parts of each question that you answer.
4. Collate and staple your printed document.
5. Turn in your exam document at the start of class on Monday,
October 29, 2018.
6. If the instructions are not clear, please let me know.
7. If you do not follow these instructions, you risk delaying the
grading of your exam.
By downloading this document, affixing my name and Rocket
ID number to it, and turning in the exam, I agree that I have
completed the exam abiding by the highest ethical standards and
adhering to the COBI Code of Student Academic Conduct. I
have not given, nor have I received, help with the exam, and I
understand that I will get a zero for Exam 2 if I have breached
this agreement.
Name:
Rocket Number:
Final Score: _____________________________
Essay Section
Answer Q36 and two (2) of the other questions in this section.
Organize your responses by lettering or numbering each point
that you discuss, and write using complete sentences and
paragraphs when discussing different ideas.
Question 36 (Based on Chapter 4)
Attached to the end of this document is an article entitled
Kellogg launches new breakfast brand at NACS Show. Read the
article, then do the following:

5. Refer to the discussion on consumer perceptions and the
different perception concepts discussed. Select FOUR (4) of
these consumer perception concepts and
(i) Explain each concept; write at least 2-3 sentences in
explaining each concept; and
(ii) For EACH concept, describe what Kellogg has to do to
market the new product effectively, given what the concept
says/suggests about consumer behavior. Write at least 2-3
sentences for each description. (30 points)
Question 37 (Based on Chapter 6)
A hotel chain (name the hotel chain in your response) has
learned through its research that many consumers have a
negative attitude toward it.
(i) List and describe three (3) reasons that consumers may have
developed a negative attitude toward the hotel chain; and
(ii) Drawing on the various attitude change strategies available,
list and describe three strategies this hotel chain could use in its
attempt to change consumers’ negative attitude toward it. Write
a minimum of 3 sentences for each way, and for each way,
include a specific example of what the hotel chain should do.
(25 points)
Question 38 (Based on Chapter 8)
(i) First, explain the following types of social media: (a) paid
social media; (b) owned social media; and (c) earned social
media. Write at least 2 sentences about each type; and (ii) List
and describe THREE ways in which a brand of your choice
(name the brand) could obtain earned social media in marketing
the brand. Write a minimum of 3 sentences about each way. (25
points)
Question 39 (Based on Chapter 5)
A retailer with which you are familiar (name the retailer in your
response) wants to base its elements of its marketing strategy on
a consumer learning theory. This retailer wants you to:

6. (i) First, explain EITHER the theory of classical conditioning
OR instrumental conditioning; write at least 5 sentences about
the theory you select; then
(ii) Explain four (4) strategic marketing actions that the retailer
should undertake that would be based on this learning theory.
Provide specific examples for the retailer instead of
generalizations. (25 points)
Question 40 (Based on Chapter 3: Consumer Motivation &
Personality)
(i) Describe three (3) factors that might motivate a consumer to
use the services provided by a health and wellness brand
(identify the brand in your response) to achieve a specific
wellness goal; write at least 2 sentences about each factor; and
(ii) Assume that the consumer fails to achieve his/her health and
wellness goal. State the goal the consumer had set, and describe
three (3) defense mechanisms that the consumer could use to
explain his/her failure to attain this health and wellness goal.
Do not write only generalizations. (25 points)
-----
Kellogg launches new breakfast brand at NACS Show
LAS VEGAS — Vibrant, nutritious and customizable, smoothie
bowls have surged in popularity on menus and social media.
Kellogg Co. presented its take on the trend at the 2018 NACS
Show, held Oct. 7-10 in Las Vegas. The event showcases
products and services for the convenience and fuel retailing
industry from more than 1,300 exhibiting companies.
Kellogg’s new brand, joyböl, features a collapsible spoon and
shelf-stable cup of ingredients. Consumers add cold water, milk
or a non-dairy alternative and stir up a creamy base. Crunchy
granola clusters, nuts and seeds are included. The products
contain 10 or more grams of protein per serving. Flavors

7. include strawberry almond quinoa, super berries and acai,
chocolate hazelnut, matcha berry and mango coconut chia.
The maker of Froot Loops and Frosted Flakes has seen cereal
sales slump in recent years as consumers opt for yogurt, protein
bars and other types of breakfast items. Featuring on-trend
flavor profiles, joyböl taps into a growing desire for foods and
beverages with multiple textures and whole, nutrient-dense
ingredients. The brand also was among a number of packaged
bowl-based offerings on display at the NACS Show.
2
Unit 7 Assignment Template
Common laboratory diagnostics in primary pediatric care
settings.
Lab Test
Normal Range for pediatric patients per age range
What does a High Level Indicate
What does a Low Level Indicate
Why would this test be ordered? (give a minimum of three)
BUN
Infant:
Child:
Adolescent
Creatinine
Infant:
Child:
Adolescent:

8. Urine Analysis Dip Stick
· pH
·
·
· leuokocytes
·
·
· Nitrite
·
·
· Protein
·
·
· Glucose
·
·
· Specific Gravity
·
·
· Blood
·
·
· Ketones
·
·
RBCs
Infant:
Child:
Adolescent:

9. HGB
Infant:
Child:
Adolescent:
HCT
Infant:
Child:
Adolescent:
Platelets
Infant:
Child:
Adolescent:
Reticulocytes
Infant:
Child:
Adolescent:
WBCs
Infant:
Child:

10. Adolescent:
neutrophils
Infant:
Child:
Adolescent:
Bands
Infant:
Child:
Adolescent:
eosphinils
Infant:
Child:
Adolescent:
lymphocytes
Infant:
Child:
Adolescent:
monocytes
Infant:
Child:
Adolescent:

11. Basophils
Infant:
Child:
Adolescent:
Hgb A1c
Infant:
Child:
Adolescent:
Normal blood lead level
Infant:
Child:
Adolescent:
Sweat chloride test
Infant:
Child:
Adolescent:
Potassium
Infant:
Child:
Adolescent:

12. Sodium
Infant:
Child:
Adolescent:
Fasting Blood glucose
Infant:
Child:
Adolescent:
Calcium
Infant:
Child:
Adolescent:
TSH
Infant:
Child:
Adolescent:
T3
Infant:
Child:
Adolescent:

13. Free T 4
Infant:
Child:
Adolescent:
Oxygen saturation
Infant:
Child:
Adolescent:
Serum pH
Infant:
Child:
Adolescent:
Emergency O2 sat
Infant:
Child:
Adolescent:
Life threatening O2 sat
Infant:
Child:
Adolescent:

14. magnesium
Infant:
Child:
Adolescent:
Alanine Aminotransferase (ALT)
Infant:
Child:
Adolescent:
Aspartate Aminotransferase (AST)
Infant:
Child:
Adolescent: