1 Running Head: MANAGEMENT 6 MANAGEMENT MANAGEMENT Name Institution Affiliations MEMORANDUM TO; FROM; DATE; SUBJECT; FIRM RESOURCES AND SUSTAINED COMPETITIVE ADVANTAGE Critically, there has been a huge complication within numerous business organizations over the comprehension of the sources of sustained competitive advantage. This has essentially emerged to be one of the massive areas of research in any given business corporation within the strategic business management. (Barney, 1991) Generally, there has been an assumption that these strategic resources are predominantly heterogeneously spread across the firms. In addition, the second possible assumption about these strategic resources is that these differences have been believed to be stable over the given period of time. Nevertheless, the above stated scholarly source evaluates the connection between firms’ resources as well as the sustained competitive advantage. This comprehensively describe why this scholarly article is of essential in the completion of the final project. It gives and elaborates on the four empirical demonstrators of the business organization’s capability to restrain these resources. (Barney, 1991) It besides show how these resources can generate sustained competitive advantage-value, rareness, imitability as well as substitutability. As well, it outlines the overall discussions of these respective aspects giving a detailed response of each indicator. These model as illustrated in this scholarly source are applied by analyzing the potential of several business organization’s resources for generating sustained competitive advantages. The source concludes by showing the implications of this business organization resource model of sustained competitive advantage for the disciplines in the other business organization resource models as illustrated. (Barney, 1991) MEMORANDUM TO; FROM; DATE; SUBJECT; ENTREPRENEURSHIP EDUCATION: Known Worlds and New Frontiers There has been a great debate on the ways in which the business organizations explore entrepreneur education. Generally, there has been three worlds that entrepreneurship educators specifically educate and introduce the new frontier. This is essentially where the domain of the entrepreneurship learning is prescribed as the main method. (Greene & Neck, 2010) This scholarly source explains the core teaching of entrepreneurship as a huge determinant in the business management of any existing or potential business organization in the modern world. This exclusively justifies its prevalence to be utilized as a scholarly resource in the final project. This is intensively on how it explains the matters regarding the business management from the top administrational level up to the bottom management of the subordinates. The teaching method of the entrepreneurship is the way of thinking in the management. This management thinking constitutes what is the conclusive actions that are built on the set of as.

1. 1
Running Head: MANAGEMENT
6
MANAGEMENT
MANAGEMENT
Name
Institution Affiliations
MEMORANDUM
TO;
FROM;
DATE;
SUBJECT; FIRM RESOURCES AND SUSTAINED

2. COMPETITIVE ADVANTAGE
Critically, there has been a huge complication within
numerous business organizations over the comprehension of the
sources of sustained competitive advantage. This has essentially
emerged to be one of the massive areas of research in any given
business corporation within the strategic business management.
(Barney, 1991) Generally, there has been an assumption that
these strategic resources are predominantly heterogeneously
spread across the firms. In addition, the second possible
assumption about these strategic resources is that these
differences have been believed to be stable over the given
period of time.
Nevertheless, the above stated scholarly source evaluates
the connection between firms’ resources as well as the sustained
competitive advantage. This comprehensively describe why this
scholarly article is of essential in the completion of the final
project. It gives and elaborates on the four empirical
demonstrators of the business organization’s capability to
restrain these resources. (Barney, 1991) It besides show how
these resources can generate sustained competitive advantage-
value, rareness, imitability as well as substitutability. As well,
it outlines the overall discussions of these respective aspects
giving a detailed response of each indicator. These model as
illustrated in this scholarly source are applied by analyzing the
potential of several business organization’s resources for
generating sustained competitive advantages. The source
concludes by showing the implications of this business
organization resource model of sustained competitive advantage
for the disciplines in the other business organization resource
models as illustrated. (Barney, 1991)
MEMORANDUM
TO;
FROM;
DATE;
SUBJECT; ENTREPRENEURSHIP EDUCATION: Known
Worlds and New Frontiers

3. There has been a great debate on the ways in which the
business organizations explore entrepreneur education.
Generally, there has been three worlds that entrepreneurship
educators specifically educate and introduce the new frontier.
This is essentially where the domain of the entrepreneurship
learning is prescribed as the main method. (Greene & Neck,
2010) This scholarly source explains the core teaching of
entrepreneurship as a huge determinant in the business
management of any existing or potential business organization
in the modern world. This exclusively justifies its prevalence to
be utilized as a scholarly resource in the final project. This is
intensively on how it explains the matters regarding the
business management from the top administrational level up to
the bottom management of the subordinates.
The teaching method of the entrepreneurship is the way of
thinking in the management. This management thinking
constitutes what is the conclusive actions that are built on the
set of assumptions. These assumptions utilize a portfolio of
techniques to create it. This literally and practically extends
beyond the comprehension, knowledge as well as the talking.
(Greene & Neck, 2010) The above aspect requires using,
applying and acting in accordance to the teachings. This
illustrates the ability of the learners to practice management as
well as initiate a portfolio of practice-based pedagogies. Such
include beginning business as coursework, serious games as
well as simulations, design-based thinking and the reflective
practice.
MEMORANDUM
TO;
FROM;
DATE;
SUBJECT; DATABASE MANAGEMENT AND BIG DATA
ANALYTICS
There has been a series of reports on the cyber crimes as
well as database breaches in various big business organizations.
This as well has been the scenario in the smaller business

4. enterprises. This non-scholarly article therefore conforms on the
competence of the firm in maintenance of its quality which is its
consistency as well as the completeness. (Kwon, Lee & Shin,
2014) This include the occasional checks of their corporate data
which optimistically influence the adoption of the business
organization for the big data analytics. In general, it exhumes
the positive experience of the business organization that mostly
centers on the benefit perceptions. This is an exclusive aspect of
the business management which besides should be consumed as
an effective source in the final project under management.
Often, the positive experience of the business organization
especially on its benefit perception in utilizing external source
data may essentially accelerate its adoption intention for the big
data analytics. Besides, it may even hamper with its adoption
intention for the big data analytics if utilized within the internal
source data. Big data analytics are mostly associated with
database searching, mining as well as the analysis that can be
viewed as an innovative Information Technology capability.
(Kwon, Lee & Shin, 2014) This will essentially enhance the
managements performance of the respective business
organization despite the fact that a few of the leading business
corporations are actively adopting big data analytics. This is in
the aim of strengthening the market competition as well as
opening up new business opportunities in their management.
The management and experience of the new big data are a core
element of these adoptions of the big business organizations.
MEMORANDUM
TO;
FROM;
DATE;
SUBJECT; CASE THEORY IN BUSINESS AND
MANAGEMENT
Within the marketing management in the modern world,
most business organizations have failed to prevail and prosper
within the marketing structure. This has been a massive problem
that have critically left numerous business organization in a

5. dilemmatic situation that ends their business performance
prowess. (Avert, 2017) Many business managements
departments fail to recognize the need of economic sciences
within their market strategies and managements. Economic
sciences are significantly perceived as the leading discipline
within the business prowess by most successful business
organizations in the world. A good example is in the scenario of
Walmart incorporation where the economic sciences have
played a major role in the management of this business
organization. This therefore explains the suitability of this non-
scholarly source to be integrated as a useful source in the final
project.
Generally, economic science has its core in overriding
macro issues within the business management of any given
enterprise. This therefore explains why it cannot be regarded as
a unified science within the business perceptions. Literally,
business management now establishes and lay a foundation of
the largest and fastest growing areas not only in the economic
sciences but also extensively in the social sciences. (Avert,
2017) This is of great vitality since it exhibits the economic
science as the dismal science within the management of the
resources of any given business organization. As well, business
management as a whole in the world forms the largest
integration of the economic sciences and other typical sciences
that could be essential in the running of the business activities.
Such economic sciences include the economic history, economic
elements in law, sociology, psychology, political science as
well as statistics. (Avert, 2017)
References

6. Barney (1991), Firm Resources & Sustained Competitive
Advantage, pp. 1-5.
Evert (2017), Case Theory in Business & Management, Amazon
Press, pp. 12-15.
Greene & Neck (2010), Entrepreneurship Education, Known
Worlds & New Frontiers, pp. 4.
Kwon, Lee & Shin (2014), Database Management and Big Data
Analytics, pp. 12.
Peer Editing Checklist for Scripts
Name:
News Team:
Story Assigned to Edit:
In addition to editing the story you were assigned, you must
also answer the following questions about the story. Please do
not include “yes” or “no” responses. Each question must be
answered with at least one full sentence. A good editor will
offer feedback that is critical as well as complimentary where
appropriate. Save your responses and load this document to
Waypoint with your individual story and your team’s
publication by Day 7.
1. Is the script properly formatted with time, on-screen, and
audio-visual elements?
2. Does the writer use proper grammar throughout the script?
3. Does the writer use proper punctuation throughout the script?
4. Does the writer spell words correctly throughout the script?
5. Does the lead-in make sense?
6. Is the explanation of audio-visuals clear?
7. Is the story fair, balanced and objective?
8. Are there any statements that might be considered libelous?
9. Is the story thorough and complete?
10. Is the script well-written (clarity)?

7. Peer Editing Checklist for News Stories
Name:
News Team:
Story Assigned to Edit:
In addition to editing the story you were assigned, you must
also answer the following questions about the story. Please do
not include “yes” or “no” responses. Each question must be
answered with at least one full sentence. A good editor will
offer feedback that is critical as well as complimentary where
appropriate. Save your responses and load this document to
Waypoint with your individual story and your team’s
publication by Day 7.
1. Does the story follow AP style?
2. Does the writer use proper grammar throughout the story?
3. Does the writer use proper punctuation throughout the story?
4. Does the writer spell words correctly throughout the story?
5. Does the lead make sense?
6. Is the lead supported by the rest of the story?
7. Is the story fair, balanced and objective?
8. Are there any statements that might be considered libelous?
9. Is the story thorough and complete?
10. Is the story well-written (clarity)?

8. Week 4 - News Team PublicationDigital News Publication
Your news team publication for this week will be in the form of
a digital publication. In order to work on the publication
together as a group, you will be using Google Sites (Links to an
external site.)Links to an external site.. Each news team
member will include the brief bio that they wrote in the Career
Outlook Assignment along with a photo. Then, each team
member will write two news stories. Each news team member is
responsible for their own edits to their work. The team will
work together on a one-paragraph description of their
publication that sets forth its mission and/or goals that will be
placed on the Home page of the site. Each student must upload
the following to Waypoint:
· The link to the News Team Publication in the Comments Box
· A Word copy of the bio and stories that the student submitted.
The images do not have to be included.
For digital news stories, students must
· Include a brief bio written for the Career Outlook Assignment
with your photo.
· Write two 250-300 word stories about topics that are currently
in the news.
· Summarize facts and/or statistics that are relevant to the story.
· Compare two opposing opinions for each story and include a
personal interview in at least one story.
· Provide proper attribution for all sources of information
included in the story.
· Incorporate at least one visual element to enhance each story.
· Include an interactive element for readers in connection with
at least one of the stories (i.e., poll, survey, etc.).
The news team publication
· Must be created using Google Sites (Links to an external
site.)Links to an external site..
· Must include two stories from each news team member.

9. · Must adhere to the conventions for digital publications.
Link your news! In the real world we are mostly wired when it
comes to receiving our news. Digital Assignment Editors should
place the link to their news team’s online publication in the
Ashford Café so that we can all explore the various styles and
creative elements that each team included to reach the same
audience.
Carefully review the Grading Rubric (Links to an external
site.)Links to an external site. for the criteria that will be used
to evaluate your assignment.
Week 4 - News Talk
No unread replies.No replies.
Your initial discussion thread is due on Day 3 (Thursday) and
you have until Day 7 (Monday) to respond to your classmates.
Your grade will reflect both the quality of your initial post and
the depth of your responses. Refer to the Discussion Forum
Grading Rubric under the Settings icon above for guidance on
how your discussion will be evaluated.
Informative and Engaging Digital News Media
Prepare: Digital and interactive media allows consumers to stay
up-to-date with the latest news while they are on the go. It also
allows them the opportunity to become involved in the news
gathering process in some instances. In other instances it allows
them to be able to “talk back” to media outlets to let them know
the types of news they are interested in. While it may seem that
this is an asset to news organizations, it can often be
challenging for them to truly figure out how to give the
audience what they want while maintaining the integrity of
sound journalism. Read Chapters 7 and 8 in the textbook. Then,
read the information on the following websites:
· Balance of power shifts from major news outlets toward
individual journalists (Links to an external site.)Links to an

10. external site.
· 6 ways writing for online is different than print (Links to an
external site.)Links to an external site.
Reflect: After reading the material, consider the following:
· How do you believe news organizations who deliver digital
content will have to change to compete with alternative forms
of digital media?
· Does branding the journalist seem like a viable option for
attracting readers?
Write: After considering the news offerings of your local news
media outlets, write a 250-300 word response that addresses
each of the questions. In your initial post, you must include at
least one in-text citation from the reading material and an
additional in-text citation from a scholarly source that you
locate in the Ashford University Library or from another
credible source. At the end of your post, include your name and
a full reference for all sources cited in the body of your post.
All citations and references must adhere to APA style
guidelines as outlined in the Ashford Writing Center (Links to
an external site.)Links to an external site..
Check it! Your post must be submitted through Grammarly prior
to submission.
Respond to Peers: After you have written your initial post, read
the posts of your peers and respond to at least three of them. Be
sure to identify at least one point in each argument with which
you agree and at least one point with which you disagree. Your
responses should address them by name, be between 100 and
150 words in length, and include your name at the end.

11. Week 4 - Budget Meeting - News Team 2
From
33 unread replies.33 replies.
Your response is due Day 3 (Thursday). Your grade will reflect
both the quality of your initial post and the depth of your
responses. Refer to the Discussion Forum Grading Rubric under
the Settings icon above for guidance on how your discussion
will be evaluated.
Individual Reflection and Team Collaboration
Prepare: This week you will work with your news team to create
digital news content for the AU CHAMPion. This fictional
publication features “reporter pages” that you learned about
from reading Balance of Power Shifts from Major News Outlets
Toward Individual Journalists (Links to an external site.)Links
to an external site.. This week your team will be using Google
Sites to create a digital publication. View The AU CHAMPion
(Links to an external site.)Links to an external site. to learn
how to use Google Sites for your publication prior to your
Budget Meeting. (Note: Click the link to view the video in full
screen.)
Reflect: Refresh your memory about the audience you are
writing for by reviewing the demographics (Links to an external
site.)Links to an external site.. Then consider two types of
stories you would like to write to be included on your “reporter
page” in the digital publication. This may be on any topic the
news team agrees on, but there should be a variety of topics
offered by each person. All team members must bring at least
three current news topics for which they feel confident they will
be able to get an interview from someone related to the topic
(interviews may be conducted by email, phone, or in person).
All ideas will be presented in the Budget Meeting, which will
take place in Zoom (Links to an external site.)Links to an
external site..
The Budget Meeting: Join your news team at the agreed upon

12. time in Zoom. Be sure to record your meeting session. The team
member chosen as Digital Assignment Editor will be
responsible for starting and sharing the Zoom session in the
group area of the course. The news team will decide who will
record the meeting and share the link in their Budget Meeting
area of the course and who will take notes for the meeting to be
shared.
Roles: The difference for this week is that you will write your
own story and serve as your own editor. The roles for the week
are as follows:
· The Digital Assignment Editor will be responsible for setting
up the AU CHAMPion digital space using Google Sites.
· News team members will work together to create a one
paragraph bio about the news team.
· Each news team member will write and self-edit two stories
for their section of the digital publication, and will also include
a photo and brief bio of themselves.
Discussion: Every person must be a part of the Budget Meeting
discussion presenting ideas and dialoging on the best approach
to take in gathering and presenting the news.
Extenuating Circumstances: If there is an extenuating
circumstance that has a verifiable excuse, the student must
contact the instructor for guidance on the necessary steps to
take. The students, however, must still participate with the news
team in the writing and editing of the publication.
Deadlines:
· All stories and individual bios must be loaded no later than
Monday at 11:59 PM.
· The team is required to continue using the Budget Meeting
space in the course throughout the week to share and dialogue
about challenges and successes. A minimum of two posts are
required of all team members.