Mobilizing for Social Change How to Build Activist Communities…Building Community… to Change the World… byRebuilding Community!
What Do I Want To Accomplish Today?Empower and activate participantsMake some friends!Learn about community projectsExplore collaboration opportunitiesCommunicate what I have learned throughmy diverse range of experience…START A CONVERSATION…Mobilize… activate!
Three SectionsCommunity OrganizingModern ContextHow Do We Win? Where Do I Start?!?... A Few Initial Questions…
A Few Initial Questions…-What is your passion? What really makes you tick?-Who/Whom do you want to work with? What is your tribe?-Who will work with you now?-What resources do you have available to you?-What do you want to learn?-What is your story?... What lead up to this moment?
Suresh’s StoryB. Sc. Physics7 years at ScotiaMcLeod– Built $30 million private client wealth management practice5 years running Catalyst Capital Partners3 years studying philosophy at SFU1. 5 years raising hell!– Occupy, Maple Spring, DefendOurCoast, Enbridge Noise Demo, BC Social Forum
The Change We Seek isCoincident with the Process for Change
Components of Overall Strategy-Develop Founding Documents-Consensus models-Key Roles and Organizational Responsibilities/Structure-Running Effective Meetings-Building Your Volunteer Team-Building Campaigns-Community Engagement-Online strategy-Media and messaging-List management
Challenges… there will be many! Might as well be aware… anticipate… Differing perspectives and agendas… different ways of viewing and talking about the world People participate for various reasons Not everyone will be constructive We will do collaboration exercise!
Community Organizing…regardless of the issue focus… is about building community! The goal is to structure and organize communities that have a strong collective purpose!
Building A Volunteer TeamEmpower othersBe collaborative!... Co-create…Ask people what they want to doRemember that people participate fora range of different reasonsBuild community!Organize different event types!
Key Roles and Responsibilities‘Organizers’… ‘Facilitators’Social Media/Web supportDocumentation Focus on tasks and responsibilities as opposed to fixed positions… be flexible… don’t get attached to particular roles… share responsibility
Develop Founding DocumentsBasis of UnityDecision MakingOperating Structure
Consensus Decision MakingDo you want to be precise?What is the consensus threshold?– Occupy Vancouver used a 90/10 modelDefendOurCoast… 80/20 wasproposedDo you use progressive stacking?Are your facilitators trained properly?
Running Effective MeetingsDistribute agenda in advanceProper facilitationTake minutesDistribute and centralize minutes
Building CampaignsIdentify theme… ‘we are the 99%!’Identify symbol– Red square– Blue dropThink about events… actions...Identify resources– People– Money etc…
Community Engagement‘Grassroots’ mobilization‘Grasstops’ mobilization– List marketingSpeaking at related eventsParticipating in community groupsIdentify free media/publicationchannels
Online StrategyUse Facebook and Youtube to reachgrassroots…Use Twitter to reach politicians andmediaFacebook represents scaleEnsure that you stay activeEnsure many people participate…represent whole team!
Media and MessagingFocus on key messages… CLASSElessonIdentify spokes people thatunderstand issues… Enbridge NoiseDemo lessAt events, have identified mediacontacts and a media desk
List ManagementAlways collect contact info!Make sure that list is used regularlyTarget messaging to match how yousolicited email… no spam!If possible, segment lists…
Key MessagesDominant Institutional structures(capitalism and corporations)reinforce the selfishness and greed
The Story of Capitalism Capitalism Social Alienation… Structural the destruction Imbalance of community Silos, territorialismEconomic Inequality Systemic Oppression and the inability to collaborate Dominant Institutional structures (capitalism and corporations) reinforce the selfishness and greed
The Way Forward… rebuild communities… Eco-villages Co-operative/communal living Co-location spacesFocus on Localization and rebuilding community solidarity
What do we need to do?... CollaborateChallenges… Differing ‘Lens’… way of viewing the world Differing ‘Language’… way of talking about the world Differing goals and agendas Prioritizing self interest over collective interest…
The Importance of Physical Space! The Occupy Lesson… Trust takes time to build The challenges of differing perspectives, goals and agendas can only be resolved by spending time together!
Problems We Need To SolveFinancing the transitionHow we work together
What Does the World We Want To Build Look Like?Leaders are directly accountable topeople – Participatory democracySustainable: respect for Mother EarthEgalitarian: respect all individualsequally – Need to recognize structure imbalances
Technological TransformationThe Forces at Play Broadband P roli feration Real Time Infrastructure Increase in Processing Power Power at Edge of Network t of Memory Decrease in Cos High VISIBILITY and Connectedness What Does this lead to?
Values TransformationThe Forces at Play Clima te C h an ge Financial Marke t Collapse of Power Discontent! Shifts in Global Balance lture Western Cu in tation a gmen tion and Fr onte xt Aliena rit ual C /Spi ol istic ce of H n Abse
The Tipping PointThe Forces at Play Values Trans fo rmation The Tipping Point!! rmatio n gical Transfo Technolo So What Now?
Old Paradigm New ParadigmPrivacy TransparencyClosed OpenIsolated CollaborativeHierarchical FlatCentralized DecentralizedGlobalization LocalizationSelf interested Part of EcosystemSolely focused on financial Focused on triple bottomprofit (corporations) lineEmployees are ‘workers’ Employees are humanProgress quantified by ROI Progress quantified by SROIUse technology to increase Use technology to buildproductivity communityInsular view of world Holistic view
Collaboration Exercise Identify one thing that you are willing to work ontogether… and the next step…
Mass Mobilization… convergence!Impact policy makersBuild solidarityBuild community
Convergence in the Streets… convergence of Ideology… embracing… collectively… a newway of being in the world
Decentralization and Federation…Connect decentralized networksusing technologyShare information, resources, bestpractices
We need to create the spaces where…We can share ideas and perspectivesso that we can ‘converge’ onsomething we all agree on…We can develop trust in each otherThese spaces need to be both in thereal world… and virtual…In doing so…
Central ConceptsSolidarity… unity in difference…ConvergenceDialogueShared Space