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Local SEO: Top 6 Ways To Get Higher Quality Reviews

Local SEO: Top 6 Ways To Get Higher Quality Reviews

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Worried about the online reputation of your local business?

Are you happy with the reviews?

Wondering how you can better meet your customer’s expectations and get closer to five stars?

Online reviews could make or break your business – especially in the smartphone era of on-the-go research.

Join our webinar to stay competitive, get ahead of comparison research, and win customers before they even walk into your store.

Learn how to improve your online reputation by exposing the six local SEO myths you need to bust.

Plus, get access to:

New consumer trends.
A guide to improving your Google Business Profile listing.
A step-by-step on gathering more high-quality reviews.

Marc Hansen, Sr. Director of Revenue Marketing at Podium, and Kelley Knott, Co-Founder of Intrepy Healthcare Marketing, will reveal how to upgrade your customer journey to meet the expectations of the modern consumer.

Find out how to profit from the new, dramatic shift in how your customers seek out and conduct business.

Worried about the online reputation of your local business?

Are you happy with the reviews?

Wondering how you can better meet your customer’s expectations and get closer to five stars?

Online reviews could make or break your business – especially in the smartphone era of on-the-go research.

Join our webinar to stay competitive, get ahead of comparison research, and win customers before they even walk into your store.

Learn how to improve your online reputation by exposing the six local SEO myths you need to bust.

Plus, get access to:

New consumer trends.
A guide to improving your Google Business Profile listing.
A step-by-step on gathering more high-quality reviews.

Marc Hansen, Sr. Director of Revenue Marketing at Podium, and Kelley Knott, Co-Founder of Intrepy Healthcare Marketing, will reveal how to upgrade your customer journey to meet the expectations of the modern consumer.

Find out how to profit from the new, dramatic shift in how your customers seek out and conduct business.

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Local SEO: Top 6 Ways To Get Higher Quality Reviews

  1. 1. Presenters Marc Hansen Sr. Director, Revenue Marketing, Podium Kelley Knott Co-Founder and VP of Marketing, Intrepy Healthcare Agency
  2. 2. Agenda 01 What is local SEO? 02 Google search rankings 03 Local SEO myths 04 Best practices 05 Q&A
  3. 3. 97% of consumers use online search to find a local business or service.
  4. 4. Local SEO is search engine optimization for local marketing.
  5. 5. How does Google determine local search rankings? Relevance - connect searches with answers Distance - proximity of the searcher to your business Prominence - online reputation for your business
  6. 6. When was the last time you searched for a local business online? • A few days ago • A few weeks ago • A few months ago • A few years ago or longer Poll 1:
  7. 7. Let’s bust some local SEO myths.
  8. 8. Organic search and local SEO are the same. MYTH 1:
  9. 9. Organic search and local SEO are the same. False. MYTH 1:
  10. 10. Organic SEO is based on relevance to search terms. Local SEO is based on location signals. FACT: business near me Competitor 1 Competitor 2 Competitor 3 Your Business Here
  11. 11. Reviews are a “nice-to-have.” MYTH 2:
  12. 12. Reviews are a “nice-to-have.” False. MYTH 2:
  13. 13. Reviews are a “must-have.” FACT: Review importance, influence, and consumption are rapidly increasing in consumer mindshare.
  14. 14. How do you typically get new customers/clients? • Referrals • Website • Social Media • Partners Poll 2: • Other
  15. 15. MYTH 3: The way consumers discover business hasn’t changed much over the past few years.
  16. 16. The way consumers discover business hasn’t changed much over the past few years. False. MYTH 3:
  17. 17. The way consumers discover your business is changing. You should too. FACT:
  18. 18. Consumers want the ‘best,’ and they’re willing to travel to get it. MYTH 4:
  19. 19. Consumers want the ‘best,’ and they’re willing to travel to get it. False. MYTH 4:
  20. 20. Consumers want ‘the best,’ and they want it closeby. FACT: Searches for "best burger" increased by 400% YoY.5 “Near me” or "close by" type searches grew by more than 900% over two years.6 Consumers are looking for quality and convenience.
  21. 21. Print and online advertising drives in-person visits. MYTH 5:
  22. 22. Print and online advertising drives in-person visits. False. MYTH 5:
  23. 23. Local smartphone searches drive in-person visits. FACT: A pretty storefront isn’t going to cut it anymore. When a consumer’s top priority is quality and convenience, your online reviews will speak 1,000 words.
  24. 24. Google just prioritizes the best ranking businesses, regardless of whether or not they’re local. MYTH 6:
  25. 25. Google just prioritizes the best ranking businesses, regardless of whether or not they’re local. False. MYTH 6:
  26. 26. Google prioritizes local businesses in the results for local searches. FACT: That’s why you need to optimize your business for local SEO.
  27. 27. So now that those myths are busted, what’s next?
  28. 28. 5 best practices for local search
  29. 29. Verify your locations 01
  30. 30. More than 70% of all searches go through Google.
  31. 31. Google will often list verified results higher than those they’re unsure about.
  32. 32. Verifying your listing is a simple process: Verify by phone, email, or mail Review all information for accuracy or any last-minute changes Remember that you can’t update your business name until the verification process is complete
  33. 33. Add high-quality photos 02
  34. 34. Businesses with profiles that feature photos see 35% more click-throughs than profiles without photos.
  35. 35. Listings with photos receive 42% more requests for driving directions.
  36. 36. At a minimum, your profile should include the following photos: Profile photo Logo Cover photo
  37. 37. Keep these best practices in mind: Optimize all photos for both desktop and mobile devices Prioritize taking attractive photos of your business, products, or services Add metadata to each image to boost your ranking without making keywords directly visible
  38. 38. Keep your Google Business Profile up-to-date 03
  39. 39. Add complete information to your GBP listing: Who you are (name, website, business description, category, attributes, opening date, photos) Where you are (address, service area) When customers can visit you (hours of operation, holiday hours)
  40. 40. 31% of consumers report they are more likely to look at a local business’s GBP listing before visiting than they were before COVID.
  41. 41. Prioritize consistency with these tips: Ensure your business name, address, and phone number are consistent across the web Use your GBP business description to stand out from the competition Include accurate, up-to-date hours of operation in each listing
  42. 42. Use keywords 04
  43. 43. 72% of consumers who search for a local business are more likely to visit a business within 5 miles of their current location.
  44. 44. Use keywords to your advantage: Use keywords in your description anywhere you can while still making it sound natural Start with service in location (SiL) (add “in location” to all of your products or services) Use a keyword generator tool if you’re struggling to get started
  45. 45. Manage and respond to reviews 05
  46. 46. 88% of consumers say reviews influence them in discovering a local business.
  47. 47. ~50% of consumers are willing to travel farther and pay more to patronize a business with higher reviews.
  48. 48. 83% of consumers think reviews must be recent and relevant in order to care about them.
  49. 49. Increase your total number of reviews and your average rating: Ask for reviews via text Create a Google review link shortcut Respond to both negative reviews and positive reviews Use a reputation management platform Hi, Brandon! We love having you as a customer at Aspen Mattress. Would you be willing to leave us a quick review? Of course! I love your business. I’ll do it right now!
  50. 50. Local search 101 for local businesses - 5 quick tips: Verify your locations Add high-quality photos Keep your Google Business Profile up-to- date Manage and respond to reviews 01. 02. 03. 04. 05. Use keywords
  51. 51. P O D I U M . C O M Everything the local business needs to win. Voice Never miss a call. Reviews Be found & chosen online. Webchat Connect real-time with website visitors. Payments Get paid fast by text or Card Reader. Surveys Gather customer insights. Videochat Connect with customers face-to-face. Campaigns Market via text message. Inbox | Reports | Contacts | Collaboration
  52. 52. Podium works with 100k+ businesses, reaching 1 in 3 cell phone users in the U.S. - Win more revenue and market share - Compete with a modern, on-demand customer experience - Improve speed and business efficiency
  53. 53. Thanks! Read the guide at bit.ly/PodiumReviewsGuide

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