2. Return on investment (ROI) for viral video and social media marketing is difficult to determine since the benefits of viral and social media marketing can be difficult to quantify. http://supercoolcreative.com
3. However, we can measure whether a campaign’s ROI is positive by making a realistic assessment of costs upfront and establishing well-defined goals. http://supercoolcreative.com
4. The first step in determining ROI for viral video and social media marketing is defining achievable goals for the campaign. http://supercoolcreative.com First Step: Goals The following are achievable goals for viral video and social media marketing:
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7. Once you have defined campaign expectations you can determine the budget necessary and what tactics you will use to achieve those goals. http://supercoolcreative.com
8. On social networks and video sharing sites such as YouTube, users’ online lives collide with their real lives when videos, posts, and tweets appeal to them. The personal nature of video and social media marketing makes for a more qualitative assessment in terms of ROI. http://supercoolcreative.com
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10. Another option within your tactics to be considered is paid media vs. earned consumer attention. Paid offers the value of an automatic view guarantee and paid seeding can often help build a viral campaign. In cases where the goal is to reach a highly specified target, paid seeding can be a huge asset in accomplishing this goal. Purely organic viral marketing requires an ample amount of time researching targeted channels within social networks and sharing sites. http://supercoolcreative.com Paid Media
11. Your budget must include paid media costs if you want to venture into paid media marketing, and your budget must include the cost of someone’s time if you are going the organic route. http://supercoolcreative.com Paid vs. Organic in Budget
12. Once you have implemented your viral video and social media marketing campaign, keep track of whether your goals are being achieved via analytics and other monitoring tools. http://supercoolcreative.com After your campaign has concluded, or has been going on for a designated amount of time, you can simply ask, “ did we reach our goals? ”
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14. If the answer is “ yes ” and your goals, by design, exceeded your investment, then you will have earned positive ROI ! http://supercoolcreative.com
15. To learn more about Supercool Creative, check us out at http://supercoolcreative.com. Connect with us! http:// facebook.com/supercoolcreative http:// twitter.com/supercoolagency http:// youtube.com/supercoolcreative http://supercoolcreative.com
