1. Introduction
Communication-
’Advertising’
:About Big ant international Ad company
20107056
Lee Dong Chul(이동철)

2. Big Ant International?
Big Ant International started out in 2006
as a small design studio
run by five students from School of Visual Arts
in New York City.
Big Ant has successfully completed over 120
projects for major multinational corporations.

3. Example: Advertising - Anti-smoking ads(Doosan Co.)

4. Typical work - What goes around comes around.

5. What goes around comes around?
 posters were designed to wrap around poles, camp
aigning for an end to the war in Iraq.
 The campaign won a Silver Pencil at the One Show.
 and has also been shortlisted:
2009 Clio Awards (May 12-14)(WON GOLD)
D&AD Awards (June 11),
Gold Outdoors Lion at Cannes International Advertising Festival (June 23)

6. Park seo-won. (representation of Big ant Co.)
 he says, Advertising is
required a three things.
That’s a ‘3S’.
1) Strong.
2) Simple.
3) Smart.

7. Tnank you!