10. the study of how media & communication
processes affect human perception, feeling,
emotion, and value
- Emphasizes on the influence of media technology
on society
11. Assumptions:
• Media infuse every act & action in society.
• Media fix our perceptions & organize our
experiences.
• Media tie the world together.
12.
13. Group Assignment for Next Week:
Find a case study in a real life that suits with the
assumptions of media ecology theory. Try to
analyze the case with the assumptions of media
ecology theory.
- the assignment should not be more than 300 words
14. The Medium is the Message
McLuhan believes that the medium
(media/teknologi yg digunakan) is more
powerful on influencing society, rather than the
content.
