PPT Slides of the ENGRO FOODS Project.

1. In the name of ALLAH, AR-
Rahman, AR-Raheem.
Marketing Report on
Segmentation, Targeting and
Positioning.

2. Group Members
 FARINA SADIQ 055
 MUHAMMAD WASIM HASHIM 029
 MUHAMMAD RIZWAN 001
 MUHAMMAD KAMRAN SAJJAD 047

3. INTRODUCTION
 ENGRO FOODS HISTORY
 Established in 2005
 Plant located in Sahiwal and Sukkur
 1 plant provides employment about 750 people
 Vision
 Core values
 1. Leadership
 2. Innovation
 3. Quality and continuous Improvement
4. Safety, Health and Environment

4. Plan of Action
 Launch olwell milk in Sahiwal
 Segmenting and applying marketing mix
 Create differentiation from the other
product and create positioning in the mind
of customer.
 Promotion of product

5. Product line
 Olper’s milk
 Olper’s cream
 Olwell milk
 Tarang milk

6. Segmentation and Targeting
 Geographic segmentation:
 Farid town
 Tariq bin ziad colony
 Old civil lines

7. Segmentation and Targeting
 Demographic
 Age (20-35)
 Gender
 Lifestyle

8. Segmentation And Targeting
 Psychographic segmentation
 Personality Characteristics
 Lifestyles
 Values

9. Segmentation and Targeting
 Behavioral Segmentation
 Occasions
 Benefits
 User Status
 Loyalty Status

10. Differentiation and Positioning
 Positioning involves designing the product
and image that will occupy a distinctive
place in the minds of the target market.
 Create the perception in the mind of
customer


11. Differentiation and Positioning
 Olwell Packed in 6-layered Tetra Pak
 Open plastic cap
 Olwell in red color Packaging

12. Tag Line