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Learning Objectives
1. Explain why organizations exist and
the purposes they serve
2. Describe the relationship between
organizational theory and
organizational design and change,
and differentiate between
organizational structure and culture
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Learning Objectives (cont.)
3. Understand how managers can utilize
organizational theory to design and
change their organizations to increase
organizational effectiveness
4. Identify how managers assess and
measure organizational effectiveness
5. Appreciate the way contingency factors
influence the design of organizations
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What is an Organization?
Organizations provide goods and
services
Organizations employ people
Organizations bring together people
and resources to produce products and
services
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What is an Organization? (cont.)
Organization: a tool used by people
to coordinate their actions to obtain
something they desire or value
Entrepreneurship: identify
opportunities to satisfy needs, and
then gather and use resources to meet
those needs
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How Does an Organization
Create Value?
Value creation takes place at three
stages: input, conversion, and output
Inputs: include human resources,
information and knowledge, raw
materials, money and capital
Conversion: the way the organization
uses human resources and technology to
transform inputs into outputs
Output: finished products and services
that the organization releases to its
environment
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Figure 1.1: How an Organization
Creates Value
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Why Do Organizations Exist?
To increase specialization and the
division of labor
Division of labor allows specialization
Specialization allows individuals to
become experts at their job
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Why Do Organizations Exist?
(cont.)
To use large-scale technology
Economies of scale: cost savings that
result when goods and services are
produced in large volume
Economies of scope: cost savings that
result when an organization is able to use
underutilized resources more effectively
because they can be shared across
several different products or tasks
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Why Do Organizations Exist?
(cont.)
To manage the external environment
External environment consists of the
political, social, economic, and
technological factors that affect
organizations
Organizations regularly exchange
products and services for needed
resources
Organizations need to manage their
external environment
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Why Do Organizations Exist?
(cont.)
To exert power and control
Organizations structure their members to
efficiently produce products and services
To economize on transaction costs
Transaction costs: the costs associated
with negotiating, monitoring, and
governing exchanges between people
who must cooperate
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Figure 1.3: Why
Organizations Exist
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Organizational Theory, Design, and
Change: Some Definitions
Organizational theory: the study of
how organizations function and how
they affect and are affected by the
environment in which they operate
Organizational structure: the formal
system of task and authority
relationships that control how people to
coordinate their actions and use
resources to achieve organizational goals
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Some Definitions (cont.)
Organizational culture: is the set of
key values, beliefs, and attitudes shared
by organizational members and helps
shape the behavior within the
organization
Organizational design: the process
by which managers select and manage
aspects of structure and culture so that
an organization can control the activities
necessary to achieve its goals
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Some Definitions (cont.)
Organizational change:
the process by which organizations
move from their present state to
some desired future state to
increase their effectiveness
Organizational redesign and
transformation
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Figure 1.4: The Relationship Among
Organizational Theory, Structure, Culture,
Design, and Change
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Importance of Organizational
Design and Change
Dealing with contingencies
Contingencies are events that might occur
and must be planned for
Organizations must be designed to be
able to respond to changes in the
complex and increasingly difficult
environment many organizations face
Globalization and changing IT
technologies are just two challenges
organizations must be ready to face
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Importance of Organizational
Design and Change (cont.)
Gaining competitive advantage
The ability to outperform other companies
because of the capacity to create more
value from resources
Core competences: skills and abilities in
value creation embedded in the
organization’s people or structures
Strategy: pattern of decisions and
actions involving core competences that
produces a competitive advantage to
outperform competitors
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Importance of Organizational
Design and Change (cont.)
Managing diversity
Differences in the race, gender, and
national origin of organizational members
have important implications for
organizational culture and effectiveness
Learning how to effectively utilize a
diverse workforce can result in better
decision making and more effective
workforce
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Importance of Organizational
Design and Change (cont.)
Promoting efficiency, speed, and
innovation
The better organizations function, the
more value they create
The correct organizational design can lead
to faster innovation and quickly get new
products to market
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Consequences of Poor
Organizational Design
Decline of the organization’s sales and
profits
Layoffs occur and talented employees
leave to take positions in growing
organizations
Resources become harder to acquire
Resulting crisis may result in
organizational failure
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How Do Managers Measure
Organizational Effectiveness?
Control: external resource approach
Monitors how effectively an organization
manages and controls its external environment
Innovation: internal system approach
Develops an organization’s skills and capabilities
to change, adapt, and improve the way it
functions
Efficiency: technical approach
Measures how efficiently an organization
converts a fixed amount of resources into
finished goods and services
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Table 1.1: Approaches to
Measuring Effectiveness
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Measuring Effectiveness:
Organizational Goals
Official goals: guiding principles that
the organization formally states in its
annual report and in other public
documents
Mission: a mission statement explains
why the organization exists and what it
should be doing
Operative goals: specific long- and
short-term goals that guide managers
and employees as they perform the
work of the organization
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Figure 1.5: Plan of the Book
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Figure 1.5: Plan of the Book
(cont.)
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Figure 1.5: Plan of the Book
(cont.)
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Summary
Organizations are a tool people use to
achieve their goals
Organizational theory is the study of
how organizations function and how
they affect and are affected by their
environment
Organizational effectiveness must be
monitored by managers
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