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Well Played Well Paid
1.
2. Well Played, Well Paid: The big business of brand endorsements by Indian athletes.
THE BUSINESS OF ENDORSEMENTS
How are the deals structured?
Most Advertisers and
Brands sign up the
athlete for a period of
1 year, with an option
of extension.
Commitment of a
player usually varies
from 2-4 days per year.
The cost of the deal is
based on the number
of days in the contract.
8. NOTABLE MENTIONS
Anirban Lahiri Deepika Pallikal Manu Bhaker Dutee Chand
Well Played, Well Paid: The big business of brand endorsements by Indian athletes.