Business Development & Technical Sales support company in Pune, India offering India market entry & business growth support in Automotive sector

1. Quanzen is a Business Development & Technical Sales
Support company based in the Indian Automotive city of Pune
- close to Mumbai. We offer a complete suite of services to
International companies for their India Market entry &
Business Development.
We offer our services to the suppliers across all the segments
of Automotive sector ie passenger cars, motorcycles, trucks,
tractors & off highway vehicles industries .

2. ABOUT US
Sudhir Nerurkar, Founder& President Rajiv Mandke, Principal Technical Advisor
Sudhir is an engineer and has worked for over 25 years Rajiv is an engineer with a vast experience in Indian
in senior executive positions at some of the best Automotive industry for the last over 30 years.
known Automotive & engineering companies in India. He held a variety of senior executive positions at Tata
He was a Vice president at Mahindra-Mahindra Auto Motors during his 20 years with them .
components Sector before starting Quanzen in 2009. He was Principal Consultant in India for Kaizen Institute
of Japan established by Mr. Masaaki Imai.
He also has a rich business development experience of He held the position of Dy Executive Director at
over 15 years in the markets of USA, Europe, Japan, Automotive Component Manufacturers Association of
Brazil, & ASEAN countries handling business with some India (ACMA) during his 10 years with the organisation.
of the leading global Auto OE’s and Tier-1 companies. He was instrumental in the transformation project for
This combination of Automotive industry knowledge, 260 Indian Automotive supplier companies through
vast Indian market experience & deep familiarity with ‘Cluster’ approach at ACMA & in deployment of the
global market & business practices helps us to training programs in over 25 cluster groups. He
understand our client’s business in a better way and to conceptualised & localised the ‘ACMA-AOTS’
support them well in their market success and sales programme to suit the needs of Component
growth. manufacturers in India. He was a Member of the Core
Group on Automotive Research & Development, and a
Member of the National Board of Quality Promotion.
He has done Paper presentations at various
International conferences.

3. Indian Market Opportunity
Booming passenger cars Market
• Over 2.2 million cars sold per year
• Market growth rate for the next ten years will be more
than double that of China.(E & Y report)
• All the global car makers have factories in India : Toyota,
GM, Volkswagen, Mercedes, BMW, Honda, Ford, Renault,
Nissan, Mitsubishi, Hyundai, Tata Motors, Mahindra &
Mahindra
World’s second largest Motorcycle market
• Over 10 Mn two wheelers sold per year
• Hero Honda Splendor- world’s largest selling
motorcycle brand.
World’s second largest heavy duty trucks
market One third of World’s tractor production
• Over 560,000 commercial vehicles sold per takes place in India
year • Over 430,000 tractors per year
• All global truck makers have production • Indian company Mahindra is the world’s largest
facilities in India : Daimler with an exclusive tractor maker by volume
Indian brand “Bharat Benz”. Volvo-Eicher,
Navistar-Mahindra, MAN-Force, apart from the
local giants Tata Motors & Ashok Leyland

4. Indian Market Challenge
Vast geography - Diversity – Complexity
• 3 Million Sq Km, almost three fourth the size of the entire European Union
• 28 states with varying tax and legal framework
• 22 different formal languages in the same country
• Unique logistics challenges and cost structure
Unique Market Requirements
• The market in India is different
from the developed world in terms
of its maturity stage, segmentation,
price points, sourcing organisation Quanzen with its long
structure etc. experience in Indian industry
and its close familiarity with
• A customised Go to Market businesses in Europe, USA,
strategy & approach is needed in ASEAN and Japan is in an
order to succeed in this market.
excellent position to provide
• Local expertise from experienced
such a support to
professionals can make this process International companies for
faster and more robust. their India market success and
sales growth

5. Our Offerings – Services
We become our client’s extended arm in India for sales, marketing & business
development.
Key account management & Technical Sales Support
• Market launch, prospecting & Lead generation
• Business Development Support : Support in techno commercial meetings &
contract finalisation
• Customer Relations Management across sourcing, engineering, logistics & quality
assurance functions
• Marketing & Sales Promotion Support : Support in local marketing initiatives such
as exhibitions, conferences, road shows, social media marketing and marketing
communication

6. Our Offerings - Consultancy
We provide consulting services to International companies in every aspect of business
development & sales in Indian Automotive & Industrial Products Market.
Consulting & Advisory Services
• Market Studies
- Market size estimation, customer mapping, competitive
analysis
- These are focused studies conducted through personal interviews across a large
number of target respondent companies by expert professionals with technical
background
• Strategy support
Preparing “Go to market” Strategic plan
Product offering adaptations for Indian market
Preparation of Pricing strategy
• Partner search & Tie up support

7. Assignments handled…
Some of our recent assignments :
• Indian business development partners to a Japanese global auto components
manufacturer
• India market support partners to a German global manufacturer of Automotive
transmission components
• Helped in preparing India business plan to an Australian dies & mould maker
serving Automotive sector
• Prepared India project plan for a Norwegian composites products maker
catering to Automotive & Petroleum sectors
A few key past assignments :
• Business development for automotive castings at Indian /global locations of
Daimler, Renault, Hyundai, Mahindra-Mahindra, Tata Motors, JCB, John Deere,
CNH , ArvinMeritor, Bosch & Cummins
• Business development for magnetic products at global locations of Denso,
Visteon, Valeo, Siemens, Alcatel , Dana, Honeywell.

8. Our Contact Details
E-10, Harshvihar
Survey No. 163, Aundh
Pune, India 411007
Email : sudhir.nerurkar@quanzen.com
Website : www.quanzen.com
skype : “simplysudhir”