2. Passive income is a myth, just like many of the
superstitions we believe in.
In our experience there are only two kinds of
people who talk about passive income.
1. The people who don’t have a clue what
they’re talking about.
2. The people trying to sell you something.
3. Yet, the majority of
people out there are
chasing after passive
income. They spend their
time looking for
cockamamie “get rich
quick” formulas that
don’t exist, and therefore,
wind up with nothing.
4. Rather than pursue
“passive income” we
should consider “income
momentum.” Remember
when you were young
and you had merry-go-
rounds in the
playground? Remember
how much effort it took to
get it going?
The Power of Momentum
5. But once the merry-go-
round was moving, the
amount of effort it took to
KEEP IT GOING was
a mere occasional push
with your hand. It
required some effort, but
significantly less;
momentum did most of
the work.
6. In the same way, you
cannot sit idly by and
EXPECT the merry-go-
round to keep going. If
you ever decide to be
completely hands-off, the
merry-go-round will come
to a stop.
7. Our income has to
be treated like
someone we’re
dating. We have to
spend time working
on the relationship.
8. Like a woman, we
have to listen to her,
love her, and make
her feel like she
means the world to
us. Like a man, we
have to stroke his
ego, show interest in
him, and make him
feel like a hero
9. If you ignore your
income and act like
a “passive” partner,
it’ll leave you.
10. When you stop to really
look at the most
financially successful
people on the planet —
Bill Gates, Warren
Buffett, Richard Branson,
you’ll find that they are
anything but passive.
11. All of them are still
working on building their
wealth – and loving it!
They are focused on how
to take the resources
they have and grow them
most efficiently and
effectively using other
peoples’ money, other
peoples’ expertise, other
peoples’ networks.
12. Success in any endeavor requires you to be
active. Nothing you want is attained by being
passive, including wealth, health and income.
Rethink your goal and how you can achieve it.
Start looking for ways to leverage yourself and
your money.
13. Start ACTIVELY building your wealth today. You
will be stunned by the difference it makes in your
life one, five, ten years down the road. That’s
when you start living the life of a true achiever.
