1. Experiences
don’t have
to be
forgotten

2. The Studiosnaps Vision

3. Our Products
Our Service

4. Why Photobooths
Are the next form
of Outdoor media

5. The
state of
Outdoor
Media
Today:
Generic

6. 1. Difficult to Track ROI
2. One way Brand/Communication
3. Increased blocking techniques
4. High Cost Low yield

7. FACT
Marketers are shifting their
budgets away from
“interruption” advertising. To:

8. Inbound
marketing
marketing tactics that rely
on earning people’s interest
instead of buying it.

9. Average
budget on
social media Social media
has nearly Marketing
tripled in 21% budget
three years
9%
2009 2011
SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011

10. 63% of Marketers say Social Media
has increased marketing effectiveness
Increasing effectiveness of marketing 63%
Increasing customer satisfaction 50%
Reducing support costs 35%
Increasing revenue 24%
SOURCE: MCKINSEY GLOBAL INSTITUTE, DECEMBER, 2010

11. One out of every seven minutes
online is spent on Facebook
SOURCE: COMSCORE, DECEMBER, 2011

12. IT’S ALL ABOUT IMAGES

13. We are in the age of Visual Culture. The
age of the “camera in everyone’s pocket.”

15. The next
big thing is …

16. another website
social network
smartphone app
game
even a breakthrough

17. It’s been under our
noses for decades

18. Photobooths

19. …
…

21. Why People
USE us

22. Booth installed
permanently in the best
club of Santiago, Chile
http://vimeo.com/46306323

23. We create
emotional Photos
connections
between brands
and Consumers

25. the Beach
Check the line

26. Wedding
Rockeando

27. HP Fashion Party
Launch Party

28. Backstage LMFAO!
LG Corporate Party

29. Charity Event Fashion Show!

30. Tommy Hilfiger!
Sweet 16

31. Mobile
Campaigns
Qubos mounted
on a truck

32. Coming
Soon…
Facial recognition
finds faces and places
funny comments on
the strip

33. From party favors
to brand utilities

41. 4 Hr.
Event
71% 53% 42%

42. We created a new metric:
Friend Reach

43. ~169 k ~201 k
~267 k ~147 k
The potential friend
reach for each album:
~192,000
~127 k ~225 k ~270 k
~212 k

44. FB Admin Analytics

45. 3 important metrics
reach
impressions
Engaged Users

46. 08.20.12 – 09.13.12 (16 days)

47. Lifetime Post Consumptions
Lifetime Post Consumers
Lifetime Post Stories
Lifetime Talking About This (Post)
Lifetime Engaged Users
Viral Impressions
Organic Impressions
Lifetime Post Total Impressions
Viral Reach
Organic Reach
Lifetime Post Total Reach
0 100 200 300 400
Thousands
Studiosnaps Virgin Mobile Chile

48. Virgin
Studiosnaps %
Mobile Rank
Campaign Change
Best
Reach 15,311 170,212 +1012% 2
Impressions 40,484 382,625 +845% 2
Engaged
3,626 29,342 +709% 2
Users

49. Virgin
Studiosnaps %
Mobile Rank
Campaign Change
Best
Reach 15,311 170,212 +1012% 2
Impressions 40,484 382,625 +845% 2
Engaged
3,626 29,342 +709% 2
Users

50. 03.31.12-04.01.12

51. Lifetime Post Consumptions
Lifetime Post Consumers
Lifetime Post Stories
Lifetime Talking About This (Post)
Lifetime Engaged Users
Viral Impressions
Organic Impressions
Lifetime Post Total Impressions
Viral Reach
Organic Reach
Lifetime Post Total Reach
0 50 100 150 200 250 300
Thousands
Studiosnaps Claro Chile

52. Claro Studiosnaps %
Rank
Chile Best Campaign Change
Reach 23,420 109,456 +367% 1
Impressions 77,373 290,555 +276% 1
Engaged
1,847 10,095 +447% 1
Users

53. Claro Studiosnaps %
Rank
Chile Best Campaign Change
Reach 23,420 109,456 +367% 1
Impressions 77,373 290,555 +276% 1
Engaged
1,847 10,095 +447% 1
Users

54. 7Veinte BURTON
Contest example
Photo with most likes
wins a snowboard

55. # 2 – 912 likes

56. # 1 – 1,073 likes

57. 118 Pics
119 tags
The booth does 3.6 people per pic
something to people
2,692 likes

58. Lifetime Post Consumptions
Lifetime Post Consumers
Lifetime Post Stories
Lifetime Talking About This (Post)
Lifetime Engaged Users
Viral Impressions
Organic Impressions
Lifetime Post Total Impressions
Viral Reach
Organic Reach
Lifetime Post Total Reach
0 50 100 150 200 250
Thousands
Studiosnaps 7Veinte

59. 7veinte Studiosnaps %
Rank
Best Campaign Change
Reach 61,877 172,463 +179% 1
Impressions 114,870 239,115 +108% 1
Engaged
5,510 74,422 +1251% 1
Users

60. 7veinte Studiosnaps %
Rank
Best Campaign Change
Reach 61,877 172,463 +179% 1
Impressions 114,870 239,115 +108% 1
Engaged
5,510 74,422 +1251% 1
Users

61. Overall
Summary

62. Average
Increase in
Impressions
554%

63. Average
Increase In
reach
614%

64. Average Increase
in Engaged USers
1025%

65. Average Cost
per contact
.007 USD

66. HOW we Make
Money

67. Rental of the mobile
version of the Studiosnaps
booth gives us cash flow
http://vimeo.com/52881010
Example: children’s concert, 31 Minutos

68. We Partner with one
production company for Brand
events and one for weddings.
Each company pays the cost
of the booths and handles
operation.s and logistics.
While we manage the qubos
We then split the profit
50/50

69. For

70. We Partner with Venue
owners who pay the cost
of the booth and connect us
to the brands they work
with.
We sell the ad space just like
a digital billboard company.
We split the profit 50/50
with each venue owner

71. In the near
future

72. We will
Stereo-
sell data
typing
By Correlating demographic info from
consumer photos with offline data,
i.e., survey questions and email
addresses.
we will make that info searchable via
an online api.

73. Our Unfair
Advantage

74. Stra
tegy
HOW to
Create
Loyalty in a
Commodity
Industry

75. Loyalty w/
Brands
Facebook
Photo
Analytic App

76. Fundamental
Problem

77. Solution

78. STUDIOSNAPS
app

81. How impactful
was my photo?

82. Photo
engagement
Time
Viewing
Likes
Repeat Visits
TagsComments
Impressions

83. 84

85. Loyalty w/
users
Smartphone
App

88. Login

89. scan

90. Download
photos

91. Download
photos

92. Download
photos

93. Re-
strip

94. Apply
Filter

95. Share

96. redeem

97. A closing word
Kodak sold film, but
they didn’t advertise
film. They advertised
memories.
In like manner,
Studiosnaps advertises
experiences and …

98. Experiences
don’t have
to be
forgotten