Best Buy
The Consumer
The Social Web
“Facebook is full of thepeople you went to schoolwith mixcloud is full of thepeople you wish you went     to school with”
Paid                                                    Display Ads                                                  Engag...
Never before have consumers been more connected, more informed andmore opinionated then they are now…
Pay With A Tweet
Old School
New School
Heineken Star Player
So what’s next?
ClientMedia            MediaOwner            Agency
1. Data / Technology   2. Mobile
Data  Data is the new black
Data  Data is the new crude
Data  Data is the new oil
Data  Data is the new soil
Mad Men Vs Math Men
DSP
Audience Portrait: Young Professional Female           Demographic                           At the Mall              Age ...
A lesson…?
2. Mobile         60%                         75%                      12%     of consumers use              of us check s...
Dominos iPhone APP
Tesco South Korea
Westpac Impulse Saver
Are youmobilefriendly?
Who areyour mathmen?
Be brave.
Cross-Platform Planning
Cross-Platform Planning
Cross-Platform Planning
Cross-Platform Planning
Cross-Platform Planning
Cross-Platform Planning
Cross-Platform Planning
Cross-Platform Planning
Cross-Platform Planning
Cross-Platform Planning
Cross-Platform Planning
Cross-Platform Planning
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Cross-Platform Planning

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Cross-Platform Planning

  1. 1. Best Buy
  2. 2. The Consumer
  3. 3. The Social Web
  4. 4. “Facebook is full of thepeople you went to schoolwith mixcloud is full of thepeople you wish you went to school with”
  5. 5. Paid Display Ads Engagement Ads Applications Monthly Active Users Sponsorships Shared Fans Events Comments RSVPs Likes Views Photos Photos & Videos Uploaded by others Shares Brand Pages Discussions Responses to Questions Tagged Wall Videos Community Pages Posts Status Updates Suggest to FriendsOwned Notes Networks Earned Page Likes Groups Questions
  6. 6. Never before have consumers been more connected, more informed andmore opinionated then they are now…
  7. 7. Pay With A Tweet
  8. 8. Old School
  9. 9. New School
  10. 10. Heineken Star Player
  11. 11. So what’s next?
  12. 12. ClientMedia MediaOwner Agency
  13. 13. 1. Data / Technology 2. Mobile
  14. 14. Data Data is the new black
  15. 15. Data Data is the new crude
  16. 16. Data Data is the new oil
  17. 17. Data Data is the new soil
  18. 18. Mad Men Vs Math Men
  19. 19. DSP
  20. 20. Audience Portrait: Young Professional Female Demographic At the Mall Age 25-35 Jewelry Female Home décor HHI $150K+ Stylish clothes At the Market Organic foods Vitamins Auto Baby products Audi Volkswagen Lives in Major City Search Behavior Online Surfing Life insurance Education Leisure travel Healthy living Apple products Recipes Beauty & health Entertainment
  21. 21. A lesson…?
  22. 22. 2. Mobile 60% 75% 12% of consumers use of us check smart of finance queries smartphones to kill phones during work are via a mobile time device 1/5 26% 46% consumers have changed of consumers have of consumers have their mind in store due to purchased a product via a watched video on a mobile search smart phone their phone 56% of access our mobiles from bed
  23. 23. Dominos iPhone APP
  24. 24. Tesco South Korea
  25. 25. Westpac Impulse Saver
  26. 26. Are youmobilefriendly?
  27. 27. Who areyour mathmen?
  28. 28. Be brave.

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