2. Incohesive marketing message
Lack of exposure in cities/regional areas
without an A-League team
Lack of television exposure outside of
Foxtel
Limited news coverage

3. Limited marketing on free-to-air television
and limited game coverage-leaves large
segments of the Australian community
excluded
A-League marketing communications
struggle to compete in a saturated
Australian sport market

4. Low-income families who only have
access to free to air television as their
children may grow up to invest in the A-
league
Geographical areas that aren’t already
dominated by AFL or NRL, such as South
Australia, Western Australia and Tasmania

5. More A-league games in regional areas
and internationally to garner interest in
locations without A-league teams
More games with internationally renowned
teams to gather interest internationally and
locally from supporters of different football
leagues.

6. Present cities without a team with a team
they can support-people are most
interested in sports from which they have a
preferred team
A-League All Star challenge- trick goals,
juggling, penalty shoot-outs

7. Market the sport as ‘football’ across all
mediums
Introduction of the new campaign slogan
‘A Passion, A Dream, A League’

8. Maintain ‘we are football’ campaign across
all media
 Increase broadcasting of A-League games
on free to air television
Generate more exposure and market
penetration on free to air tv through
advertisements, integration with websites
where they can stream games, additional
news coverage

9. Create consistently engaging content
using platforms such as
Instagram, facebook and twitter
Encourage user generated content similar
to the AFL’s #trickshot campaign
Relate to followers and promptly respond
to any queries