Screengrabs from the latest Lynx online viral game. A bit of a "transmedia" affair. Apologies for the rough cut slidess.

1. Landing page banner on YouTube drives users to
the game on Facebook and mobile

2. At 4pm the game
goes live
Players told they have
to Tweet
#chasethechaos
Until the barometer
reaches ‘clue
released’

3. Players are directed
to surf blog and told
to locate ‘Sophie
Hellyer’ on the site
Players are then need
to translate the
morse code under
Sophie’s picture

4. Morse code takes you
to this new site
where a second piece
of morse code has to
be cracked and
dropped in the box
above ‘go for it’…
…a location in
Cornwall is then
revealed.
Users must then visit
the next website
(which is written
backwards)

5. Players must then locate Sophie Hellyer amongst all of the photos. Every 10 seconds the
location of all the photos changes. Once you find her you must fill in your contact details and
you’re told if you’ve won the first day’s prize of tickets to a Caribbean island