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IPA 2010 Technical Conference - SAAS and the Cloud


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What Cloud based Software As A Service means for print service providers is the topic for this 2010 IPA Technical Conference session. Hosted by Jeffrey Stewart with Robin Tobin and Wayne Sadlowski.

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IPA 2010 Technical Conference - SAAS and the Cloud

  1. 1. SaaS and the Cloud<br />
  2. 2. Panel<br />Jeffrey Stewart<br />Partner, CTO<br />Trekk Cross-Media<br />Andrew Simmons<br />VP Business Development<br />The Social Print Experiment<br />Wayne Sadlowski<br />Worldwide Channel Manager<br />Adobe Scene7<br />
  3. 3. What is Cloud Computing?<br />Cloud computing is Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand, like the electricity grid. (Wikipedia}<br />
  4. 4. Software as a Service<br />(SaaS, typically pronounced [sæs]) is software that is deployed over the internet. With SaaS, a provider licenses an application to customers as a service on demand, through a subscription or a “pay-as-you-go” model. {Wikipedia}<br />
  5. 5. Advantages<br />Lower Workstation Costs<br />You need less capacity and performance <br />Reduced Software Cost<br />Typical services providers have scale you do not<br />Operational expense vs. capital investment<br />Instant software updates<br />Your IT staff does worry about update cycles<br />Increased data reliability<br />Vendors typically have superb redundancy built in<br />Device independence<br />Mobile workers can have access from many locations<br />Scalability<br />You rent what you need<br />
  6. 6.
  7. 7. Communication<br />Technology<br />Voice, Messages, Data, Content<br />Suppliers<br />Verizon, AT&T, Facebook, Google,etc<br />Skill<br />Reading; Writing; Computing and ICT Literacy; Career and learning self-reliance<br />
  8. 8. Collaboration<br />Technology<br />File Sharing, Screen Sharing, Remote Presence, Wiki<br />Suppliers<br />Microsoft, Cisco, Adobe<br />Skills<br />Reading; Writing, Arithmetic; Collaboration, teamwork, and leadership; Cross-cultural understanding; Creativity and innovation; Communications, information, and media literacy<br />
  9. 9. Coordination<br />Technology<br />ERP, SFA, PM<br />Suppliers<br />SAP, Intuit, Adobe<br />Skills<br />Writing, Arithmetic; Critical thinking and problem solving; Collaboration, teamwork, and leadership<br />
  10. 10. Control<br />Technology<br />Requirement, Production Management, Version Control, Deployment Management, Measurement, Reporting<br />Suppliers<br />Microsoft, IBM, Google, Amazon<br />Skills<br />Arithmetic; Creativity and innovation; Computing and ICT literacy; Career and learning self-reliance<br />
  11. 11.<br />
  12. 12. Introducing Adobe Scene7<br />12<br />
  13. 13. 13<br />Adobe Scene7 Introduction<br />
  14. 14. 14<br />Scene7 Solutions Create Great Experiences…<br />
  15. 15. Adobe Scene7 Cross-Media Publishing Workflow<br />Seamlessly integrates with existing systems and workflow<br />15<br />
  16. 16. Web-to-Print<br />Adobe Scene7 Capabilities:<br /><ul><li>Enables web-to-print solutions (personalized print products & localized marketing materials)
  17. 17. Design template & tag variables (inline text, images, graphics) in Adobe CS desktop apps (ID, AI, PS)
  18. 18. Upload of native files from within CS desktop app
  19. 19. Refine, preview variables, publish for custom URL
  20. 20. Custom end-user application API and framework, output to print (PDF) or web (SWF, image)
  21. 21. Leverages Adobe proprietary imaging, color and text technologies (ATE, ACE, AGM, Cooltype)</li></ul>Select Customers:<br /><ul><li>National Pen: “Scene7 has enabled us to cost-effectively deliver a truly personalized online shopping experience for our customers.” – David King, VP Imaging
  22. 22. QVC: Increased click-thru up to 2x vs control group
  23. 23. Email & print campaign increased registrations 200%</li></ul>16<br />Examples<br />
  24. 24. 17<br /> Adobe Scene7 Template Publishing Advantages<br />Cost-effective cross-media publishing for web, print, email, mobile<br /><ul><li>Control all media production and publishing in-house
  25. 25. Centralized, brand control through approved, easily published templates & other assets
  26. 26. Reduced creative time & costs supporting marketing & sales channels – through decentralization</li></ul>Ease of use and integration<br /><ul><li>Simple, instant-on, “self-serve” hosted environment, universal access
  27. 27. Open APIs to build branded custom branded web form applications</li></ul>Single vendor for high-quality results<br /><ul><li>Integrated Adobe tools and services to create, manage and publish assets anywhere
  28. 28. Increased flexibility with template design, using Photoshop, InDesign, or Illustrator
  29. 29. Leverages Adobe proprietary imaging, color and text technologies (ATE, ACE, AGM, Cooltype)
  30. 30. Leverage Flash, Flex, AIR technologies to deliver engaging user experiences
  31. 31. Maintain content fidelity from desktop design to published output</li></ul> <br />
  32. 32. 18<br />Q&A<br />