2. Word of mouth and recommendations are
crucial drivers of new business for Travel
Agents
Here’s a question to ponder:
When someone recommends a product or company to you
do you nearly always ask “Have they got a website?”
Do you then judge the business by it’s website?
90% of Travel Research starts online
(even if its booked offline)
Facebook (online word of mouth)
now has over 800 million users
(30m in UK)