2. Introduction
History
Blog
E-mail Marketing
Search Engine Optimization
Social Media Marketing
Afflitate Marketing
Case Studies
Conclusion
3. Internet Marketing is a form of marketing
and advertising which uses the Internet to
deliver promotional marketing messages to
consumers. It includes email
marketing, search engine marketing (SEM),
social media marketing, many types
of display advertising (including web
banner advertising), and mobile advertising.
4. In early days of the Internet, online advertising
was mostly prohibited. For example, two of the
predecessor networks to the
Internet, ARPANET and NSFNet, had “acceptable
use policies” that banned network “use for
commercial activities by for-profit
institutions”.The NSFNet began phasing out its
commercial use ban in 1991.
5. GoTo.com (renamed Overture in 2001, and
acquired by Yahoo! in 2003) created the first
search advertising keyword auction in
1998. Google launched its "AdWords" search
advertising program in 2000 and introduced
quality-based ranking allocation in 2002,which
sorts search advertisements by a combination
of bid price and searchers' likeliness to click on
the ads.
6. A Blog is the abbreviation for Weblog. Blogs
represent opinions or thoughts of the website
author and are updated on a consistent basis
for viewing by the general public.
They are inexpensive, fresh and dynamic.
Search engines love them because content is
added regularly and often.
7.
8. Videos provide the visuals to convey
information about you, your company, your
products/services.
Use audio for recorded testimonials.
A free and effective way to increase traffic to
your website is to take your video viral.
Add it to YouTube, Google Video, etc.
9. E-mail marketing is a form of direct marketing
which uses electronic mail as a means of
communicating commercial or fund raising
messages to an audience.
● Share tips about your business.
●Keep customers updated on special offers
●Offer coupons and discounts to your email
list.
●Let customers know about new products
10. It is the science of understanding how
businesses can appear more frequently in the
organic search. Your company's ranking with
the millions of pages that can be generated
with a single search is constantly evolving.
●There are more than 65 billion searches each
month.
●Everyone who uses the Internet uses search
engines —Google, Yahoo!,Bing, etc,--every
time they use the Internet.
11.
12. Search engines are the primary way people
find information online.
You need a strategy that combines organic
and PPC to help your website be more visible.
Links to your business can appear in two
places on a search engine result page: a
natural or sponsored link.
About 70% of clicks are from natural
searches.
13. SEO should be monitored and modified on an
ongoing basis in order to achieve the best
results.
Your choice of keywords that appear in the
content of your website and in each page's
header are key factors in SEO.
The words or phrases describe in broad terms
what your business does and the specific
products or services you offer.
Add new content because this gives the search
engines more to draw from and gives visitors a
reason to come back.
14. Affiliate marketing is an Internet-based
marketing practice in which a business rewards
one or more affiliates for each visitor or
customer brought about by the affiliates
marketing efforts.
●Affiliate marketing is another way to get
more traffic to your website.
●Affiliate marketing is a way to generate
income.
●Links to your website appear on sites that
cover subjects related to your business.
15.
16. Social Media Marketing is the process of gaining
website traffic or attention through social media.
Social media marketing programs usually center
on efforts to create content that attracts
attention and encourages readers to share it
across their social networks.
The resulting electronic word of mouth (eWoM)
refers to any statement consumers share via the
Internet (e.g., web sites, social networks, instant
messages, news feeds) about an event, product,
service, brand or company,
17.
18. YouTube is popular source,advertisements
are done in a way to suit the target audience.
The type of language used in the commercials
and the ideas used to promote the product
reflect the audience's style and taste.
Instagram has proven itself a powerful
platform for marketers to reach their
customers and prospects through sharing
pictures and brief messages. According to a
study by Simply Measured, 71% of the world’s
largest brands are now using Instagram as a
marketing channel. For companies, Instagram
can be used as a tool to connect and
communicate with current and potential
customers.
19. Twitter allows companies to promote their
products in short messages limited to 140
characters which appear on followers’ home
pages. Messages can link to the product’s
website, Facebook profile, photos, videos,
etc. Twitter is also used by companies to
provide customer service. Some companies
make support available 24/7 and answer
promptly, thus improving brand loyalty and
appreciation.
20.
21. Pete Cashmore (born 18 September 1985) is
the CEO and founder of the popular
blog Mashable, a Technorati Top 10 blog
worldwide. He grew up in Banchory,and
founded Mashable in Aberdeen, Scotland in
2005 at age 19.
In 2009, Cashmore was recognized in Inc.'s
"30 Under 30", The Huffington Post's "Top 10
Game Changers 2009". Pete Cashmore was
also crowned by INQ as the most influential
Briton and most influential Twitter user in the
world in 2009.
He Earns Rs 10-20 lakh per day.
22. Harsh Agrawal is a young Entrepreneur and
professional blogger from New Delhi, India.
He graduated from engineering in 2008 from
Sharda University, and started his first blog as
a hobby.
The good part in his work is that he works
alone and hires freelancers when required.
Harsh Agrawal earns Rs 10-20 lakh monthly.
23. The Internet is really changing market.
From website designing, through search,
online advertising, e-mail marketing and so
on.
They are presenting a vast new array of
opportunities to get in front of consumers
and deliver marketing messages.
