Promoting Your Programs

1. Promoting Your Programs Steve Katz The International School of Kuala Lumpur    www.stevenkatz.com @stevekatz #ELC2017

2. http://bit.ly/katzELC17

3. Steve Katz stevenkatz.com

4. Objective • Understand some proven strategies for growing an on campus program and developing relationships with those who are implementing the program.

5. Why are you here? • Leading an Initiative • Starting a Program • Want to Improve a Program

6. You are ready to promote your program when… • the program is supported by leadership, is of high quality, support is provided (coaching, PD, etc.), • & adoption is not happening with the speed or efﬁcacy that was anticipated, • OR you would like to build excitement or speed up implementation.

7. Start With Why By Simon Sinek “A movement only exists when people are inspired to move, to do something, to take up the cause as their own.” Why? What? How?

8. Does your program give people work to do, or something to work toward?

9. Marketing Plan(ning) • stevenkatz.com/blog • Open the Marketing Plan Document

10. Why… • …is your program important? • …is that important? • …is that important? • …is that important? • …is that important?

11. Elevator Pitch • What program would you like to promote? • Describe it in 1 minute or less • Include your goal when explaining your program

12. Branding Myself @SimpleCEO

13. Defense & Sales Driving Forces • Why is this needed? • Who will beneﬁt? • How will it be done? • Add these to the planning document Restraining Forces • What is at risk? • Who will lose? • Limitations?

14. Innovation Adoption Curve Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reﬂect https://www.ﬂickr.com/photos/jurgenappelo/5201275209

15. Success Criteria/Goals • Where does this ﬁt into the school’s strategic plan? • How will you measure? • Who measures? • What are the checkpoints/mini goals?

16. Who Is Leading? • You? • Coaches? • Coordinators? • Teachers?

18. The Basics From Kim Coﬁno (2009) • It’s about relationships. • Start small. • Be visible. • Celebrate, praise, and publicize. http://bit.ly/KCadvice

19. More About Relationships • Invest the time

20. Advice from Steve • Establish Credibility • Be Consistent • The Customer is (Almost) Always Right • Sometimes You Have to Lead

21. Branding • Name • Logo • Slogan

22. Name Your Program • Sticky • Simple • Alliteration • Acronym “The FishBowl” “Melawati MakerSpace” “The Den”

23. Logo • Simple • Recognizable

24. Not a Graphic Artist? ﬁverr.com

26. https://www.ﬁverr.com/faisale

31. https://www.ﬁverr.com/faisale

32. Slogan • Short & Simple • Focus on what makes you special • Make it stand alone • Consider your target “We Build Capacity.” “Create • Innovate • Redeﬁne” “Learn By Doing”

33. Elevator Pitch • What program would you like to promote? • Describe it in 1 minute or less • Include your goal when explaining your program

34. Elevator Pitch • What program would you like to promote? • Describe it in 1 minute or less • Include your goal when explaining your program Time’s up

35. Support & Collaborate Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reﬂect

36. Support & Collaborate Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reﬂect The Den

37. Support & Collaborate Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reﬂect The Den “Sales leads”

38. Support & Collaborate Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reﬂect The Den 1:1 or 1:Team “Sales leads”

39. Support & Collaborate Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reﬂect The Den 1:1 or 1:Team “Sales leads” Lessons

40. Support & Collaborate Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reﬂect The Den 1:1 or 1:Team Impact Students “Sales leads” Lessons

41. Professional Learning • Skills & sales • Develop the Leads • Get Some Wins • Reﬂect The Den 1:1 or 1:Team Impact Students “Sales leads” Lessons Building Relationships

42. Accessible Information

43. Share Success • Blog • Faculty Meeting • Email • Newsletter

45. Promote • The Work • The Team • The Early Adopters • Students • Yourself

56. Promote Your program • Start With Why • Sell • Build Relationships • Brand • Share & Promote “A movement exists only when people choose to work together in one direction. The leader's job is to inspire the people to move.” - Simon Sinek

57. stevenkatz.com @stevegatoz @stevekatz

Promoting Your Programs

Promoting Your Programs

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