Stephen Joyce: Once Upon a Blog - Marketing Travel Through Storytelling
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The Tips from the T-List story is about the creation of a community around travel blogging. Through collaborative means, we were able to bring together bloggers from around the World.
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Stephen Joyce: Once Upon a Blog - Marketing Travel Through Storytelling
- 1. ONCE UPON A BLOG Marketing travel by telling stories Stephen Joyce CEO Sentias Software Corp. Publisher of Tips from the T-List
- 2. Aggregator Blawg Blogaholic Blogdex Blogger Wordpress Blogerati Technorati Blogosphere Blogroll Blogsploitation Blogware Comments Comment Spam Dowdification Flog K-Log Linkblog Permalink Moblog Photoblog Ping RSS Podcast Post Sock Puppets Splog Trackback Tag List Backlinks Vlog XML Feedburner BlogCatalog MyBlogLog
- 3. paper Jorn Barger American Blogger Coined the Word “weblog” In the Beginning there was and then Jorn said, let there be WEBLOGS
- 4. WHAT IS A BLOG? “ A weblog is kind of a continual tour, with a human guide who you get to know.” Dave Winer High Profile Programmer & Blog Service Promoter
- 5. WHAT IS A BLOG? “ Weblogs often are highly focused around a singular subject, an underlying theme or unifying concept.” Cameron Barrett Technology Consultant
- 6. WHAT IS A BLOG? “ the 'pirate radio stations' of the Web, are a new, personal, and determinedly non-hostile evolution of the electric community ” Jon Katz Journalist
- 7. WHAT IS A BLOG? Paper is a monologue directed at the reader, blogs are a continuous dialogue in which the reader is an active participant.
- 8. WHY BLOG ?
- 9. BLOGS
- 10. GIVE and ye shall RECEIVE
- 11. BUT HOW ?
- 12. You go to a really cool conference and you write a post about what you thought.
- 13. Your blog software sends an alert NEW POST !
- 14. The search engines send spiders to crawl your blog * Image source: existonline.com
- 15. The content of your post is indexed so it can be searched. * Image source: existonline.com <html xmlns="http://www.w3.org/1999/xhtml"> <head profile="http://gmpg.org/xfn/11"> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> <meta name="distribution" content="global" /> <meta name="robots" content="follow, all" /> <meta name="language" content="en, sv" />
- 16. At the same time, other bloggers, rss readers, and automatic tools are reading your post and linking to it. * Image source: existonline.com
- 17. currently tracking 112.8 million blogs and over 250 million pieces of tagged social media. Technorati is ...
- 18. THE NUMBER of new blogs that are ABANDONED within a month 80 %
- 19. MOST BLOGS Have the lifespan of a FRUIT FLY!
- 20. “ Real discoveries come from chaos. ” Chuck Palahniuk (American freelance Journalist, Satirist and Novelist. b.1961)
- 21. Building the travel blogging community
- 22. ... a list of travel related sites. the T-List is
- 23. ... a community. the T-List is
- 24. ... order from the chaos. the T-List is
- 25. ... recognized as the definitive guide to travel industry blogs. the T-List is
- 26. ... used as the basis for a book where contributing bloggers have their work published. the T-List is
- 27. ... featured at the World's most important travel conferences. the T-List is
- 28. ... one year old. the T-List is
- 29. NOW WHAT ?
- 30. THE DOOR IS OPEN
- 32. By sharing your story, you... establish your expertise
- 33. By sharing your story, you... build credibility
- 34. By sharing your story, you... demonstrate generosity
- 35. By sharing your story, you... engage in conversation
- 36. By sharing your story, you... feed Google
- 37. WHAT TO DO ?
- 38. DISCOVER blogs that you like
- 40. COMMENT on interesting posts
- 42. CONTRIBUTE to existing blogs
- 43. BUILD your own blog
- 45. INVITE feedback
- 46. RESPOND to feedback ... always
- 47. and always
- 48. ALWAYS !
- 49. P L A Y N I C E