Developing and Promoting Your Blog: Becoming Known (Respectably)


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Developing and Promoting Your Blog:
Becoming Known (Respectably)

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Developing and Promoting Your Blog: Becoming Known (Respectably)

  1. 1. Developing and Promoting Your Blog: Becoming Known (Respectably)
  2. 2. Why Blog? Being in the business of anything means having expertise on that subject. One way to demonstrate this is to relay your knowledge via a blog. A blog creates a connection between you and those interested in the same subject matter, allowing them a convenient way to access your knowledge and to respond with commentary.
  3. 3. Blogging and Presence Lombard and Ditton name six approaches to presence: Presence as Social Richness Presence as Realism Presence as Transportation Presence as Immersion Presence as Social Actor within Medium Presence as Medium as Social Actor
  4. 4. The Three Keys Social Richness: engagement Transportation: does the blog “bring” information Immersion: involvement through the medium
  5. 5. Blogging for Social Richness A blog provides an excellent way to increase the “Social Richness” of an interaction by starting a realistic dialogue (albeit asynchronous) with the user. Style carries with it a sense of the writer’s personality as well.
  6. 6. Choosing a Subject Write what you know, keeping in mind that it may take you some time to find your voice.
  7. 7. Blogger, Wordpress, or....? Each blogging platform has its pros and cons. Shop around to see which suits your needs. Wordpress is renowned for having the most versatility, but perhaps you are just looking for the most intuitive interface and quickest setup which might lead you to choose another blogging service. from
  8. 8. Things to keep in mind when you are posting Getting traffic to your site involves: using descriptive titles search engine optimization promoting your blog off-site, eg. listing your blog
  9. 9. Descriptive Titles Don’t “out-clever” yourself from being found on the internet. The titles represent meta information that search engines will use to locate your blog. Think of keywords and phrases that represent the theme of your posts.
  10. 10. Some Examples For a non-business example of clever being ok, check out: For a more professional site, we have:
  11. 11. Search Engine Optimization Link building: Google uses the links on your site to judge its relevance to a particular search term. So if you write an article that relates to another article, link back to it. You can use the “Google External Keyword Tool” to help you choose the words that get the most hits. Viewing your analytics will also help you to pinpoint your audience.
  12. 12. Promoting Your Blog Off-site Remember to use all the resources at your disposal including Linkedin, Facebook, Twitter, and Digg. Forums more suited to industry include:, A List Apart, and image from Joe Pemberton at
  13. 13. Widgets, etc. The RSS feed created by your blog can be read and displayed in numerous ways. Ex. Linkedin has Blog Link, powered by Typepad.
  14. 14. Facebook has Simplaris Blogcast and Wordbook (for Wordpress blogs). Each has settings for showing a recent post on your wall.
  15. 15. Get Out There and Blog Suggested readings: 



  16. 16. Presence continued. P.S. Remember to write what you know and to interact with other bloggers online. A good blog is a dialogue between your posts, posts by other authors, and users comments. Created by Christine Rosakranse for RPI - COMM