A primer on in-game advertising, and three cases of good, bad and downright awful in-game advert placements.

1. In Game Advertising

2. Team Fortress II

4. Focus on the PC Console games In Game Advertising

7. GTI Racing

8. HellGate London

9. HellGate London

10. HellGate London

11. It can be questionable

12. Battlefield 2142

13. You can get it horribly wrong

14. CounterStrike

15. Immersive Game Advertising Done Well Ad Impression counting for Rainbow Six Vegas Rainbow 6 Vegas

16. Ben Sherman and Test Drive Unlimited Ben Sherman Demo http://www.igaworldwide.com/advertisers/casestudies/bensherman/

18. Ghost Recon