The document discusses advergames and their benefits for advertising. It notes that 53% of Facebook users play games on the platform, and that advergames are a way for brands to reach audiences spending increasing time online and on social media. The document outlines the key components of advergames like Facebook integration, data capture, customization and viral features. It provides examples of different game types and discusses how advergames can boost page likes, engage users and generate revenue for brands through player interactions.

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2. Advergames
53% OF FACEBOOK USERS PLAY GAMES
19% ARE ADDICTED
69% OF THE PLAYERS ARE FEMALE
700 MINUTES A MONTH ARE SPENT ON
FACEBOOK

3. Advergames
Today, more then ever, traditional media needs to embrace the fast emerging digital
landscape.
Audiences have flocked to their laptops and mobiles to keep abreast of the world around
them. Radio, TV, newspapers not to mention magazines are no longer the sole source of
information let alone entertainment.
Time spent watching TV or listening to the radio is shadowed by time spent on
Facebook, Twitter, Google & Instagram.....
Most advertisers have embraced this trend also, reducing the spend that would normally
go to newspapers, radio, magazines and TV. Games are a wise solution to winning
audiences and a natural extension to any media promotion.
In this fast paced world, it seems people are not to busy to play and compete against
their friends!

4. Advergames
Facebook Integration
Feature in the app tab
of any Facebook page.
Fan Gating
Easily boost your
LIKES on Facebook
Data Capture
Player email, name,
gender, # of games
played & much more.
Support
24/7
Tailor Made Adaptable to a
variety of sports, music,
entertainment, seasonal,
event themes
Branding Integration
Ample space
throughout the game to
feature 1 - 16 different
brands.
Play on Mobile Android,
IOS & Window phones

5. Game Options
1
2
3
Memory
Puzzle
Classify
4
5
Recognition
Reaction
6
Crush

6. Statistics
#1 Number of
Players
#4 Total game time
per player, best score
& average score
#2 Number of
Games played
#5 Name & email
of each player
#3 Gender /
Language
#6 Leading
players

7. Game Assets
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8. Game Assets
Game assets are the areas
making up a game.
Each of our 6 different
games can be customized
to compliment an event,
promotion or theme.
Depending on the type of
game, the game assets will
vary.
The more assets a game
has the more one can
integrate various brands
into the game; more
brands, more revenue.

9. Viral Features
SHARE
GAME
Each player has >100
friends. To continue they
must share the game
with them!
SHARE
SCORE
In order to play,
everyone has to LIKE
the Facebook game!
Each time they have to
share their score with
their friends more people
will play!

10. Benefits
All our games are integrated into the #1 site in the world; FaceBook. In order for people to enjoy
these games one needs to LIKE the particular FaceBook page helping to boost the # of LIKES for
that particular page.
The major benefit to people playing these games apart from having fun is the chance to win prizes
in the form of cash, goods or services. The benefit to the game host is to stand out amongst the
competition and generate engagement with players and their friends not to mention the revenue
from participating brands.
The revenue potential from such games can vary from depending on the following: exposure of the
game on other media, prize to be won and the theme of each game. All these are contributing
factors that will determine the success of the promotion.
As an experienced media practitioner with over 20 years experience in the field, Advergames are
an application one should not ignore. Apart from being able to develop a new revenue stream,
games contribute to the growth of your FaceBook page which in itself is a medium.

11. The Formula
The
MEDIA
Facebook
23
THEME
EVENT
REACH
17
brands
MIX
AUDIENCE
Increase followers
Increase Page Reach
Outperform the
competition
Increase
Revenue

12. Demo Game
Let us create a
DEMO GAME
for you
TODAY!