Performance data on the gaming industry including the influence of streams on game purchases, pricing model preference by genre and finding gamers who pay and promote.

1. Red Fox Insights
Performance data on the gaming industry
The influence of streams on game purchases
Pricing model preference by genre
Finding gamers who pay and promote
redfoxinsights.com

2. Does watching a stream make you more likely to purchase it, or similar games?
United States United Kingdom
Votes: 350
Percentage:
66.16% Votes: 179
Percentage:
33.84%
Yes No
Votes: 224
Percentage:
80.58%
Votes: 54
Percentage:
19.42%
Yes No
A global phenomenon: The
impact of streamers
http://bit.ly/1VKFW2E
Full report: The impact of
streams on purchases
http://bit.ly/1Uo0Nnz
The influence of streams
on game purchases
View full report for sample audience information

3. Which pricing model do you prefer?
Segmented by: Genre Preference
Pricing Model Preference
United States United Kingdom
80.58%
19.42%
86.07%
13.93%
70.89%
29.11%
80%
20%
7.69%
92.31%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Yes No
All Gamers FPS RPG MMO MOBA Other
8.90%
3.41%
87.69%
7.04%
2.11%
90.85%
5.97%
1.99%
92.04%
4.76%
38.10%
57.14%
57.14%
0.00%
42.86%
10.67%
2%
87.33%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Free-to-Play Monthly subscripAon One Ame fee
14.34%
2.86%
82.80%
9.84%
1.64%
88.52%
17.72%
1.27%
81.01%
20%
10%
70%
30.77%
7.69%
61.54%
14.04%
3.51%
82.46%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Free-to-Play Monthly subscripAon One Ame fee
Why devs are backing away
from free to play
http://bit.ly/25KpUIZ
View full report for sample audience information

4. Finding gamers who pay and promote
Black Desert Online Case Study
Our analysis revealed gamers who have
purchased the in game currency for Black
Desert Online, Daum Cash, are +11.39%
more likely to recommend the game to a
friend.
What’s interesting, is the NA and EU release
of Black Desert Online is NOT free-to-play
like its Korean and Russian counterparts.
Instead, the western release requires a one-
time, upfront package purchase:
Traveler's Package - $29.99
Explorer’s Package - $49.99
Just under 20% of our surveyed gamers have
purchased Daum Cash. However, this group
has proven to be a powerful promotional tool.
Of players that purchase optional vanity and
convenience (booster) items in game on top of
their entry package, 50% are very likely to
recommend BDO to a friend, compared to
38.61% of the sample population.
Why more MMO’s belong on
consoles
http://bit.ly/1WDBGDm
Full article: Finding gamers
who pay and promote
http://bit.ly/25KRc5x

5. Save yourself time and money.
Before a thousand man hours are spent developing a product,
ask your target audience:
• What makes you buy day one versus waiting months for sales?
• What features do you need and what could you live without?
• What competitor’s games get you most excited?
Before thousands are spent on marketing, ask your target
audience:
• Does watching a stream make you more likely to purchase it, or
similar games?
• Which of the following features get you excited?
• When do you make in-game purchases?

6. Contact:
Drew Giovannoli
CEO of Red Fox Insights
drew@redfoxinsights.com
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