1. Socio-economic: classifying audiences by
class
A Upper middle
class
Top management,
bankers, lawyers, doctors,
other professionals
B Middle class Middle management,
teachers, creative’s e.g.
graphic designer
C1 Lower middle
class
Office supervisors, junior
managers, nurses,
specialist clerical staff
C2 Skilled
working class
Skilled worker,
tradespersons (white
collar)
D Working class Semi –skilled and
unskilled manual workers
(blue collar)
E Lowest level
of income
Unemployment, students,
pensioners, casual
workers
