This document discusses the public relations strategies and tactics used by District One Toastmasters to promote their organization. It provides an overview of the various communication channels used, including social media platforms like Facebook, Instagram, Google+, and Pinterest. Metrics are given on growth of followers and engagement on each channel from July 2014 to present. The goal is to personalize the district and empower clubs to promote themselves while reaching a larger audience.

1. DISTRICT ONE TOASTMASTERS
MANAGING PUBLICITY FROM
THE TOP
BY STEPHANIE EAVES
DISTRICT ONE PUBLIC RELATIONS OFFICER

2. DISTRICT PUBLIC RELATIONS WHAT’S OUR
ANGLE?
• Personalizing the District through the display of the actual
faces behind the leadership and the faces behind the clubs
• Educate Clubs by:
• Providing ways to connect with District One Leadership
• Providing templates to get the process started
• Providing tips to create a more enticing advertisement

3. DISTRICT PUBLIC RELATIONS WHAT’S
OUR ANGLE?
• Empower the Clubs to Promote with Confidence
• Enable Clubs to Reach a Larger Audience
• Display the finished advertisement products with pride

4. DISTRICT WEBSITE
FACES BEHIND LEADERSHIP TEAM
DISTRICT OFFICERS AREA GOVERNORS

5. DISTRICT PUBLIC RELATIONS
OVERVIEW
•Outreach
•District One Homepage & Event Calendar
•MailChimp
•Constant Contact
•Meet-Up

6. DISTRICT PUBLIC RELATIONS
OVERVIEW
•Social Media
•Facebook
•Instagram
•Google+
•Pinterest
•Twitter

7. DISTRICT PUBLIC RELATIONS OUTREACH
• Outreach
• MailChimp
• Limitations – 2000 contacts (free services)
• Current District One Membership 4037 and growing (as of 10.24.14)
• Constant Contact
• No limit on the number of contacts that can be added to contact list
• One low monthly price
• Additional $5.00 per month charge to expand the library to include
unlimited image uploads
• Meet-Up
• Unlimited members can follow the events that are advertised
• Unlimited number of events can be posted

8. DISTRICT ONE SOCIAL MEDIA
Ways to Connect:
http://tinyurl.com/DistrictOneConne
ct
Established October 2014
FACEBOOK
HTTPS://WWW.FACEBOOK.COM/DISTRICTONET
OASTMASTERS
Established by a Prior Administration
INSTAGRAM
HTTP://INSTAGRAM.COM/DISTRICT.1
.TOASTMASTERS
Established July 2014

9. DISTRICT ONE SOCIAL MEDIA
GOOGLE+
HTTP://TINYURL.COM/DISTRICTO
NEGOOGLE
Established October 2014
PINTEREST
HTTP://WWW.PINTEREST.COM/DIST
RICTONETM/
Established November 2014
DISTRICT ONE MEET-UP:
HTTP://WWW.MEETUP.COM/DISTRICT-ONE-
TOASTMASTERS/
Established by a Prior
Administration

10. DISTRICT PUBLIC RELATIONS REPORTING
TO DATE
• Facebook – http://tinyurl.com/DistrictOneFacebook
• 421 posts including
• 119 new events were advertised and
• 281 photos were added
• Posts are up from 367 to a current reach of 964.
• Facebook followers increased from 727 to 782 (Up by 55 since the beginning of the Toastmaster year)
• Meet-Up – http://www.meetup.com/District-One-Toastmasters/
• 119 Events have been advertised
• Uploaded 147 photos of the events that held
• Instagram Page (created in July 2014) - www.instagram.com
• This page has gained the interest of 44 followers since inception.
• There have been 142 posts added to this Instagram account in advertisement of upcoming events.
• All posts are linked to #districtonetoastmasters

11. DISTRICT PUBLIC RELATIONS REPORTING
TO DATE
• Google+ – (created in October 2014) http://tinyurl.com/DistrictOneGoogle
• Attracted 17 followers and
• Posts have attracted 5,658 views.
• Ways to Connect – http://tinyurl.com/DistrictOneConnect
• A District One Social Media Campaign was distributed during the month of October to educate the District One
Toastmasters Membership regarding ways to connect with District One and access available resources which was
opened by 508 members.
Campaigns Launched & Successfully Completed:
• Since July 1, 2014 twenty-eight (28) Campaigns have been successfully launched via Constant Contact to allow
members to register and pay for attendance to 28 events.
Website Update _ http://tmdistrictone.org/calendar.asp
• A total of 210 Events have been added to the District One Event Calendar for the 2014-2015 Toastmaster Year.
Event calendar can be viewed here:

12. DISTRICT PUBLIC RELATIONS REPORTING
TO DATE
Connect with us on the web at:
Ways to Connect: http://tinyurl.com/DistrictOneConnect
• Like Us on Facebook: https://www.facebook.com/DistrictONEToastmasters
Follow Us on Instagram: http://instagram.com/district.1.toastmasters
(#districtonetoastmasters)
• Add us to your Circles on Google+: http://tinyurl.com/DistrictOneGoogle
• View our Boards on Pinterest: http://www.pinterest.com/DistrictOneTM/
• Follow Us on Twitter: https://twitter.com/districtonepro
• District One Website: www.tmdistrictone.org