2. Style sheet
I created this colour wheel in
Photoshop as I found it an easy
and effective way to see and
compare my potential colours. I
picked my main colours on the
outside and the potential
variants of the colour on the
inside. This lets me see who my
chosen colours compare to
each other and what will work
well when producing my
images.
3. Looking at the different fonts I struggle
to see a font that would be able to
translate as a main logo. Text no.5 I
found an interesting one as I could easily
use this type of graphic print in a t-shirt
design. Similar to no.6 this font is easily
translatable and gives a t shirt idea
straight away, a park image. However
neither of these would suit a full logo for
me. I think a bolder font such as the 2nd
or 3rd may be more appropriate they will
get intertwined with the logo design for
the company anyway.
5. Logo design
To design a logo I will be using Photoshop and looking at different areas of
life as inspiration. The logo I need to design needs to be small enough to use
in a logo but needs to fit in different designs for the products. It needs to be
translatable, from a small polo logo to a huge designed back print. To create
a logo I will be using and combining different shapes from day to day life.
6. T-shirt designing
For my t shirt design I will be using blank templates straight from the
internet, I will then use Photoshop to create my original designs and
logos. Using the templates I will put the design over these and have
the t shirt designs ready. Exporting this as a jpeg and sending that to a
design company is the way the t shirts are printed so this will allow
me to create these effectively.
7. Layout 1
Picture design
Focus of image,
person or
product.
Backing pieces plant
buildings etc.
High and low angles using the
floor as part of the shot for shoe
images.
Depth of field to
show off the
product.
9. Resources
Equipment/ Props/
Costume needed
Locations needed
products Central Leeds
Other clothing Central york
Tripod Parks
camera Yearsley wood
monkey tripod Canals Leeds
phones Easingwold
Panning tripod hand held Ouse
10. Contingency Planning
Potential Issue Solution
Dropping the camera keeping the strap round your neck at all times
Losing product or ruining it keeping a back up set of products
Corrupt SD card backing up the images after every session
Footage or images not being good enough leave time to re take these so I will definitely
have footage
Product not arriving in time Ordering from two different companies
models not arriving on time get multiple local contacts I can use
11. Health and Safety
Potential Issue How will the issue be
avoided?
RSI (repetitive strain injury) Take frequent breaks
Eye strain By taking breaks and eye drops
Tripping while filming Having someone to guide the camera man
while taking the shots
Actors or camera man falling from locations Ensure no one is dangerously high or near any
drops
Lights getting too hot Ensuring all studio equipment is turned off
Editor's Notes
Explore colours, fonts and image styles similar to what you want to produce. Discuss all three elements in relation to why you chose them and where you may use them in your project. Go over as many pages as you need to
Mock up of a potential design using the colours and fonts established in your style sheet and sourced images.
Alter this slide to make it appropriate for your planned product types. Add further layout slides to create at least one for each product you plan to make.
